Stefan Engeseth (one of Europe’s most creative business thinkers and a top-ranked speaker but I know him as a marketing blogger with some great post) launches Detective marketing fourth edition titled “The book that best-selling business writers read”.
This book talks about creativity, brand living and many more detective marketing concepts. I will write few lines about this era creativity before giving you the link to free download (Yes, the book is available for free 
).
Creativity can be distributive. Imagine a new Monalisa painting done by 100 painters, thats the world we live in. There are many examples of this. We call it crowdsourcing, many average crowd vs experts. Creativity is incremental. People don’t like perfection, they like incremental creation where they can be a part of (Stefan says, “invite you customers to participate in projects at early stage.“). Value of diversification in creativity. Stefan says, “mix people in meetings, hire different talents“. Be dumb – Read the post Marketers should be dumber than customer, Stefan gives a simpler way out, “Involve a person from street in your meeting“.
Let the guru himself explain the rest.
Download at http://blog.detectivemarketing.com/D-M_Freebook.pdf. Wishing him all the very best with the new edition.
Dear Aji, Thanks for spreading the word. Here is some more information about the book:
In today’s highly competitive business world, people are looking for a new creative edge. Based on the reader’s own creativity, this book can help you find that edge. The book has been called “The book that best-selling business writers read†and has more than 300,000 readers worldwide (Internet download and books). Three editions have sold out for one simple reason: YOU! If you like it and spread the word, there will soon be a fifth edition.
Thanks Stefan for the comments. I am sure it will soon have the 10th edition. Keep in touch.
I hope I will meet you before the 10th edition.
me too hoping for that
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