After writing http://aji.techshu.com/cents-to-dollars-growth-sustainability-business/ I thought to summarize the post here.
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Hindrance to Growth & Sustainability – Major questions
Cents to dollars – Growth & Sustainability (see the 15 practical points as well)
(I am writing another post for Growth & Sustainability)
In my past 10 years of experience, I had opportunities to work with many great Entrepreneurs. I have seen different growth and sustainability methods for different companies (and many contradicting ones but worked successfully). There is no one thing that works and there is no generalization that works, a company is highly directed by the top minds in the company. A company is a reflection of owner’s way of thinking.
As mentioned here http://www.slideshare.net/ajinimc/iimc-talk-on-digital-marketing-by-aji-issac-ceo-techshucom My first venture was my Church’s youth camp and it was a major success (From one stage where noone believed we could participate to winning it with small margins to winning it for years). From 2002, I am thinking like an Entrepreneur, had my own ups and downs but great leanings. Here are few cents from my experience
Some Practical points that helped me:
Is Aji a criminal? Kolkata’s 2 major crimes – Your verdict
Kolkata in the last few weeks witnessed crimes of 2 nature (Wrong, you guessed it wrong, it is not the usual crimes that Arnab Goswami talks about, they are:
I am not criminal
I am social and I do blog, just to prove my point, here are some of the blog posts that fetched me some good traffic for being an HR blogger http://www.google.co.in/#q=hr+blog+india, even my blog was selected as one of the best HR blogs from India (that was long time back). Now I am into marketing, that means I am going to hell (as all marketers are liars and all liars go to hell, rest is maths I guess).
Here is my proof:
(There is more at http://aji.techshu.com/archives/, thanks!)
Pass the verdict, am I a criminal? Comment please
Will love to have your verdict.
Why we are working harder these days?
Often our Dad and Mom compares our work timing with theirs. Theirs was good. They enjoyed a lot more than what we do. Everybody was home by 6 and 6 to 10 was no work, only gup shup, TV etc … TV was black and white, Car was a retirement dream, own house was the retirement scheme, shopping was a quarterly affair, eating out was very rare and so on …
I can take an example from my traveling. There is a bus stop where we can good trees, shadow and protection from rain. We can stand there and take the next shuttle that comes in. If I go at 12 noon, I stand there and get a shuttle easily, I can pick one of my choice but in the morning, there are less shuttles and more people. So people walk 100 meters in scorching sun or rain as they want to reach office faster, look at them some more people cover 200 meters to get a car faster than these 100 meters and this race continues, we keep walking and walking. In case if I still stand under the tree, I am sure that I will not get anything for next 2 hours, so I am forced to join the walking race. Where do I draw the line? Wherever I draw it, I see others coming and drawing the next line? Is there an end to this? No, unless you say so.
What are alternatives:
- You change your routine, you adjust and start early
- You sacrifice the saving, hire a regular cab
- You find a job near by which may pay you less but you can avoid this race
- Or learn the art of getting the shuttle before others in some way or the other
- Or enjoy the race, keep running to be the first ![]()
- and so on ….
This competition is there to stay, the work is going to increase. I think we will have to define it some day or the other. Very good read by Gautam Ghosh,
MBA hiring is waste of money
There are various discussions about MBA. Many hate MBAs like anything. 2 days back I got a call from Silicon Valley, where an Indian venture got funded and wanted to do some web marketing. During the conversation I said, we have MBAs in our team and the guy just shifted the conversation from “Why Choose TechShu as a web marketing partner” to “How MBAs are useless”. He said, “Man! I don’t give any s*** to MBAs” and the whole conversation went to a different direction. I had to pull it back to web marketing. This is common discussion point. On the other hand, there are people who like to work with MBA teams. Recently, during one of our consulting session with a Large SEO company, I suggested them to hire some MBAs, they were hesitant but later tried with 3 and in few weeks they were going for more MBAs.
Now are MBAs good or not? My take on it is, depends on whom you are hiring and for what you are hiring. MBA degree alone is neither good or bad, it is about people. Any HR is a raw material and one need to see the ROI out of it. Some of them can make them profitable and some can’t. The most offensive video about MBA
If you remember my old post “mba waste of money” (which does bring me some good visitors every month as it ranks for MBA waste of money and surprisingly many are searching for this keyword). Let’s see a video before going further:
[ http://www.youtube.com/embed/E-R8gfbump0?fs=1
I must also accept that sometimes they fail to show this confidence
Less prepared for failures:
As the above video was explaining us about failures. Fresh MBAs have always seen the big dreams but when reality hits them, some of them do lose their confidence but many do jump back. But they have big things to lose when compared to others. A person coming out of a normal college can risk a Rs 20k job per month but when a top insti MBA has to risk Rs 100k job per month, it hits them bad.
I was talking to a fresh MBA passout who is doing a different job (which is considered low grade job) but the industry is so unorganized that a person who organizes it can mint money. but then this guy is teased few times more than others for being a loser. If he can come out of it, better things for company and him.
Copying something from FB “gujarati friend told me MBA means Mane (I) Badhu (everything) Aaavde (know) !! seen people with less ideas and more actions in their life get more successful!” Learning is good but remember those are just alphabets the company is going to form some new sentences, so be open to learn more. Teachers are gonna be different here.
Most of them are extremely talented. I have worked with many of them from our college, they are so wonderful, I will say the around 30% of them are amazingly good (I don’t know their grades, certainly they are not always the top 30% as per grades) Sometimes the theoretical talent is different from practical talent:
But when these talented people enters the world where things are less theoretical, they find it difficult. What I like about AIMK was that most of them were from Army culture who have visited many cultures and knows why people are different from others. Most importantly why they are different from you
.
Just copying something from Facebook again where the discussion is about a Jargon “‘give peanuts and u will get monkeys’…sure…Ram got across to Lanka thanks to only monkeys. If he had hired MBA’s, they would still be presenting him a 60 slide plan in a PPT…and charging him for it in advance… “
When Ram asked his MBA manager -what are my chances of getng sita back
Hey Ram, its only 20% or less
…-Why
Because u don’t have enuf resources, the market cap and valuation of Ravan is tooo high, so don’t even think abt it
-What if we hire monkeys?
Don’t even think abt it as you don’t have budgets!
And Ram never got sita back thanks to his mba manager
(Sometimes it is so true, this happens when your analysis becomes paralysis
Remember how Google was created, remember the Microsoft policy & the Apple disasters … etc
Sometimes it is important to know in and out of business at minute level: I remember working with a top Guy from one of the top 3 institutes of the world. He has designed the interface for one of the Linux flavour. He is great guy, great talent. He came in and without even studying the business he started making changes, some of it were good but I knew it is not going in right direction as he missed the strength of our business. In 2 months time we let him go.Last point
MBA is about knowledge, efficiency and tools, Real world is about wisdom, effectiveness and execution. Now its your take, does more knowledge, efficiency and tools make you wiser, more effective and profitable? We have recruited many MBAs as we want them to be the pillars of the company in long run. They have the tools and the knowledge, its our time to help them use it wisely and effectively.
Chulbul Pandey Vs Makhi Pandey – Happy forgiveness Day!
I am getting few messages on forgiveness day! Happy forgiveness day to everyone! Forgive others not because they will gain anything but for yourself as you will gain a lot in long run.
It is difficult to teach about forgiveness in corporate life. Somebody cheated me, why should I forgive him? That guy, he did that purposefully, why I should I forgive him? Remember, he shouted at me, it was so humiliating, I will never forgive him. All of it is true, there is no true visible benefits of forgiveness. I like the sentence which says
Cast your bread upon the waters, for after many days you will find it again.
- http://bible.cc/ecclesiastes/11-1.htm, I think this is one of the greatest messages from my religion to me. The long term benefits of forgiveness. Even when you and I can’t see the short terms benefits, there are many long term benefits.
Ephesians 4:26 (NKJV) says “Be angry but do not sin”: do not let the sun go down on your wrath,
This is so powerful message. When we see wrong, we do go angry and it is very nature of US and IT is OK TO BE A NORMAL PERSON. The catch here is not to carry the anger for more than a day, forgive and move on. Sometimes forgiving is like putting water on a spark, the spark which if neglected can burn your house. In my personal life, it has helped me a lot:
(Chulbul Pandey Vs Makhi Pandey, the Dabang fans know it
)
So go ahead, forgive, move on in life.
“bless those who curse you, pray for those who mistreat you.” as said in http://bible.cc/luke/6-28.htm.
Happy Forgiveness day!
Also read:
1) http://www.seoforclients.com/hr/never-between-you-them/
2) http://www.seoforclients.com/hr/hindu-muslim-christian-terrors/
My next post will be – Can this Poor man handle his new Ferrari?
(Just a snippet, subscribe to this post by commenting on it)
I am getting frustrated every day when I travel on this poor man’s Ferrari. People say that he bought this Ferrari for really cheap from a Monk. The monk is also pretty famous as “The monk who sold his Ferrari ..
This Ferrari is luxurious, amazing seats, glasses all over, big screens, amazing leg space, plug point for my laptop, table space between two seats, right curves and much more. I like it, it’s really cool ….. (wait for the post, right here)
(I too bought few ferraris and learned big lessons here)
Meet the devil and Angel in one taxi
We generally have a perception that devils have little horns and angels have white feathered wings. I am also trying to get the same answers here.

I generally give this example to our sales team (as they are the only fellows whom I talk to regularly). It happened some 2 months back. I was traveling from our office to our client’s office in Salt Lake where we do SEO consultancy for large clients (Search Engine Optimization for better ranking). It is generally a 20 mins drive through Rajarhat road which is connected to the Airport. You generally get a lot of shuttles (people who are willing to give you a lift for a minimum amount). Now this shuttle business is no more a causal business, it is more of an organized one as people are highly depended on shuttle as this route is virgin for regular buses (recently it is changed a bit with Buddha babu’s new busses, I call these buses “poor man’s Mercedesâ€Â, I am writing another post about it). The rates in these routes are almost fixed. It generally costs me Rs xxx (I will reveal the exact amount after some time as the story is all about the exact amount).
I entered the taxi and was about to reach my destination, just before 2 stops, one fellow passenger asked the cabby to stop. There the main character gets down. He took a Rs 10 note and offered it to the cabby. Cabby said the guy, kya yeha thak ka Rs 10 hai kya (Is the charge to this place Rs 10)? Since I was the only guy there and the question was not directed to me, I did not say anything (as I am fed up playing the good guy role for last few months, nobody wants a good guy). Cabby took 10 Rs, the guy goes and cabby starts again. 2 stops to my destination? Only I and Driver left. Will I be called an angel or devil? It will all depend on these 2 stops.

If the driver stops in between and asks anyone about the right price, he will come to know that it is Rs 15, not Rs 10. He will call me devil as I did not raise my voice for right (and also he is not aware that I am not going to cheat as I would be paying Rs 15 anyway). Even if I would have given Rs 15, he will always assume that I was to cheat but he caught me and thus I am paying Rs 15. I will remain a devil for him throughout.
Now if he doesn’t stop in between and when I get down, I hand over Rs 15 and tell him that “the charge is Rs 15 not Rs 10, please do charge Rs 15 now onwardsâ€Â, he may consider me an angel as I did not cheat when I could have easily and also helped him learn from his mistakes.
Another scenario: Now if I would have raised the voice and said that the cost is Rs 15 at that time (when the other passenger was giving Rs 10), it would have created a tussle between me, cabby and the guy. It is cabby’s responsibility to know the right price (business rules: Know or learn from your mistakes) not my responsibility to correct the society.
Now my question is? Did I do anything right or wrong? I was silent till the last moment but still I could have been labeled a devil and an angel in one taxi. Whereas I travel daily as pure human being by paying the same amount.
I learned being perceived right or wrong is also about timing. I work very honestly but if my boss only comes to my desk twice a day and finds me on my facebook, he is going to get me devil wrong. My dad visited our hotel only 5 time in 3 years spam and surprisingly all five times all our roomies were sleeping including me (he came at different times too). He always feel that our friends don’t study they sleep throughout the day. He told many people
. Coming back to the point. Was I devil or angel?
Let’s take business communication. We have a client, Pune based, we worked really hard for him, we prepared a lot of documents for him and asked our team to arrange a meeting to discuss things. Since the project needs a push, client is also worried about our initiatives. Now if we mail the client first about the meeting, our efforts will be considered angel good but if he mails us first then all our efforts will be labeled “Worked under pressure”. The timing in communication does play a very important role. As in the same taxi, I was consider a devil and an angel based on 2 stops, similarly I will be considered an angel or a devil with this client based on who mails first.
There are perceptions and other things that contributes to a good vote or a bad vote but timing is also very crucial. As I mentioned in my facebook status that there is no good or bad life, only there are good and bad moments.
Moral of the story:
You can control a lot of develic and angelic work by playing right. Only God can judge people right without any additional information but people make judgment based on the information they collect (things they saw, heard, felt etc). A good person also needs to learn the art of sending right signals. You can watch all the daily Soaps that my wifey watches where a good person is always taken wrong based on what others saw (where as she was to do good). A good example that I remember, this soap star goes to prostitute hub to save her family and her fiance sees her and refuses to marry her considering her character to bad. Soaps will ultimately respect the good fellow but real life can be really painful. So better learn some art of sending right signals for good.
Spam part
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Internship in India
This is a mail we got in one of the OCC groups and I just copied shamelessly to answer in detail.
My purpose for this post is basically an open question to everyone. I
would like to know some of your thoughts/criticism/experiences/doubts/
questions/etc on the following question. There is an internship fair
to be held shortly in Mumbai, Pune, Kolkata, Ahmadabad and Bengaluru,
for which we need some inputs from you to make this a successful
event.
Q: As we all know there are many internship positions available in
various companies around the country, also that most of the intern
positions are filled by references or some connections.
– So what is that you as an individual, an employer or an employee
would want to change in the internship industry?
– What would according to you be the best way to hire worthy
candidates?
– What is that extra punch, that you would personally want to see
in \’Intern hiring\’?
– On what basis (parameters) should a candidate be alloted an
intern position?
– Do you think the companies should directly receive candidate\’s
application form, or should there be a filter who would vet the
candidates and match them to specific opening as per their abilities?
I request you to please share as much information as possible. it
would be really helpful for us really understand the missing links and
requirements of the internship industry. Once again, thank you very
much in advance for all the great responses you would send in.
Personally, I will like to have interaction with the candidate atleast 6 month before the internship or Ideally I will like an agency to contact us, understand our requirements, interview candidates, select candidates, we do the final round (atleast 6 months before the internship), then the agency should provide the materials to study for the internship and connect with us so that we can clear any doubts. After 6 months, the intern should enter with a purpose and gel with the team to do something that can benefit the company and himself/herself.
Our (AIMK MCA) internship was the best, we had internship in 3rd year (final year) first and second trimester, then one trimester was study and another trimester was off for either internal or external project. In this way a person who is interested to work with the company can even continue working for the whole last year without effective much of his study. I started like that, I left college after 2 years of MCA, I worked at Alumnus and then joined another company where I did my final project + final job. It was beneficial for all.
>> Do you think the companies should directly receive candidate\’s application form, or should there be a filter who would vet the candidates and match them to specific opening as per their abilities?
This completely depends of the company and the cost involved, since interns are not for long term, as a company we don\’t want to invest anything to get good interns … we just want to take few, try one stuff …. but in case if there is any intern that is interested for a long term with us, things can be completely different, we will like to have different layers of filters before they enter in ..
>> What is that extra punch, that you would personally want to see in \’Intern hiring\’?
We just worked with the IIM interns, they had their mentors (professors) guiding them, this is very much needed, we need mentors at both end, in company and in college.
>> – On what basis (parameters) should a candidate be alloted an intern position?
One interview + The CV (it shall go easy on them as the risk is less here for the companies)
>> – What would according to you be the best way to hire worthy candidates?
There is no best, there is one that suits us and there is another that suits others but in all cases we want good people to be in. I recently spent by 2 days with an intern, I got so upset as his basics were so poor (we did a bad hiring here), I think I shouted a little too much, he ran away, never came back again
… this time we were more careful, we hired amazingly good interns and they are doing really cool. Loved working with them so far. They have already worked on FB apps, Joomla, wordpress and few more architectures ….
Hope it answers to some extend. Thanks.
Best Regards,
Aji Issac
Wearing mask will increase swine flu chances of spreading…
I got this email from a friend of mine, so thought of posting it here. Please do your learning to this thread and lets spread awareness. I see more and more people are scared of swine now, thanks to our media (esp Arnab of Times Now)
PLEASE GO THROUGH THIS
I agree with you that swine flu awareness is needed, but there is no need to be panicky and join the publicity propaganda carried out by media and others which acts as a vehicle to spread misconception than
to spread scientific information. These are few facts about swine flu when discussed with the leading
epidemiologists.
We need to take care of children and elderly who have less immunity and do not let them go to crowded places that are all.
WE MUST START THIS CAMPAIGN OF NOT TO BE AFRAID OF THIS FLU AND LET YOUR DAILY WORK CONTINUE AS NORMAL, NO MASKS FOR ORDINARY CITIZENS, HEALTH CARE WORKERS OR SPECIFIC EXPOSED TO LOT OF CROWDED ENVIRONMENTS MAY BE BENEFITTED, NOT PROVEN.
I am amazed to hear that people are selling masks of RS 20 each which are available to less than Rupee 1 in the market. See who is getting benefitted?
Please spread the scientific info, do not join the band wagon and stick to science, that should be the order of the day.
