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GoDaddy Auctions®, previously known as The Domain Name Aftermarket® (TDNAM), is one of the top three online auction houses for buying and selling domain names. Our commission is half what the two other top houses charge, which means buyers and sellers spend less of their money on us and more on quality domains. Any domain name originally registered with GoDaddy.com that’s allowed to expire automatically goes up for auction in GoDaddy Auctions. Given the size of GoDaddy’s registrations holdings, this makes for an enormous number and variety of domains available for bid at any given time. Our

Domain Auction

lists often include names that have been previously unavailable at a wide range of price points.

GoDaddy’s domain monitoring service improves your chances of acquiring domains you want by notifying you when the requested domain is available for public sale. This minimizes the chance you’ll miss the opportunity to bid on a particularly promising domain because you’re busy or simply interested in too many domains to keep an eye on all of them. In cases where the domain has more than one interested buyer, all registered buyers are invited to an auction for that name.

In addition to asking price, GoDaddy Auctions provides potential buyers with data about the domain’s traffic over the last month as well as the domain’s Pay-Per-Click valuation. This information is useful in determining the value of a particular domain name, as well as its long-term revenue potential. Sellers who are uncertain about the value of a domain may wish to use GoDaddy’s appraisal service. GoDaddy experts consider name length, dot value and brand recognition, among other factors in determining a domain’s market value. Appraisals can be used to attract serious buyers to your domains.

Sellers with high-end names to sell may be interested in GoDaddy’s premium listings. Each premium listing appears on the Premium Domain Names section of GoDaddy’s main domain search page, which makes it potentially visible to 1 million searches a day. Big-ticket domain auctions sales don’t happen often. The big score requires patience and the willingness to hold onto the right domain until the time is right. Although buying and selling domains is not a get-rich-quick enterprise, domains can definitely be a good investment. As public awareness of the need for a Web presence continues to grow, domain names should appreciate in value.

As in all things, value follows buyer interest. So the current interest in keyword domains with geographic references and country-code domains for BRIC countries (Brazil, Russia, India and China) will no doubt move to other domain niches over time. The profitable domainer anticipates and invests in the next big trend in domain demand. GoDaddy Auctions is accessible by mobile phone and other handheld devices in addition to Internet-connected computers. Buyers who can’t participate in an auction for whatever reason can submit a sealed-proxy bid for the domain they desire. A sealed-proxy bid automatically bids for them until their pre-set limit is reached.

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