Over 20 years experience

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We have built the strongest portfolio of usability and user experience methodologies.

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Mobile isn’t coming. It’s here.

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We can help you maximize the ROI in your mobile investment.

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User experience metrics

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Your digital strategy has evolved to incorporate the social web, but are your metrics up to the measurement task?

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Our Solutions Our Clients Our Expertise

Usability Testing Services Online Research Competitive Usability Research Design Assistance TouchPoint Experience International

Traditional Usability Testing

Understand how target market users of your site, app, or device, interact with it, where they are successful and where they encounter difficulties using it.

Mobile Usability Testing

Understand if your mobile app or site is usable. We use a specially designed mobile testing platform that captures video of the keyboard and screen of any mobile device.

Early Design Testing

Validate initial design decisions early in the development process by testing design comps, wireframes, or clickable prototypes.

Rapid Iterative Testing

A series of test and design iterations, which allows for building user feedback into your rapid development cycle.

Remote Testing

To reach your customers around the globe without the cost or need to travel, we conduct in-depth, one-on-one sessions remotely.

WA(RP)â„¢

A revolutionary technology that enables your website to serve as a platform for a wide variety of online behavior-based research initiatives.

Attitudinal Analytics®

Using our WebIQ® technology we know where your site failed its visitors, who failed, why they failed and the best way to eliminate the problem.

WebIQ Pharma

Understand if your site is motivating visitors to discuss the brand with their physicians and which areas of content are effective and which need improvement.

WebIQ CPG

Understand if your site is motivating visitors to purchase and which areas of content are effective in driving the purchase intent and which need improvement.

Site Search Evaluation

Understand which terms users are searching and where the site’s search engine is not meeting expectations.

Online Usability Testing

Ideal for testing a large number of users from many geographical locations and is often used for creating quantitative benchmarks.

Competitive “Best of Breed” Study

A qualitative study to understand best practices for websites in your space by having users perform identical tasks on your site as well as your leading competitors.

Online Competitive Benchmarking

A quantitative study to baseline user experience in your industry and then to regularly measure performance against the baseline.

Online A/B Study

A quantitative study to understand the effectiveness of two or three versions of a process or creative treatments.

Early Design Testing

Validate initial design decisions early in the development process by testing design comps, wireframes, or clickable prototypes.

Rapid Iterative Testing

Build user feedback into your rapid development cycle through a series of test and design iterations conducted over one week.

Information Architecture & Taxonomy

Improve the “findability” of information on your site by our identification of how to organize the content, how to name it, and when to reference content in multiple locations.

Persona Development

Provide insight for designers with mental models of each persona, comprised of up to 20 keys to how they think and react to site ideas.