A Virtual Marketing Strategy that Meets Your Objectives
Our client solutions are designed with the outcome, not just the event, in mind. Leading enterprise marketing teams are framing their virtual engagement strategy based on the results they expect to accomplish with prospects and customers. The Unisfair platform provides them with virtual events that engage their audience with every step of turning prospects into raving fans.
Unisfair has built five solution areas based on the customer lifecycle:
Unisfair Solutions & The Customer Lifecycle
Unisfair solutions map to the customer lifecycle in three key ways:
We set, measure and report on specific key performance indicators We leverage specific Unisfair platform features differently to engage attendees We tailor best practices based on similar, specific client solutions
Our solutions are tailored to help clients plan and execute according to their goals:
Unisfair Solution Example Events Performance Indicators
AWARENESS Thought Leadership
Community Education
Global Training Number Attendees
Global Reach
Attendee Comprehension
Community Education
Global Training Number Attendees
Global Reach
Attendee Comprehension
ACQUISITION Lead Generation
Campaign Extension Qualified Leads
Quality Leads
Pipeline Contribution
Close Ratio
Campaign Extension Qualified Leads
Quality Leads
Pipeline Contribution
Close Ratio
EXPANSION New Product Launch
New Service Launch Product/Service Adoption
Cross-sell, Upsell Rate
Total Customer Value
New Service Launch Product/Service Adoption
Cross-sell, Upsell Rate
Total Customer Value
