The evolution of the digital marketer is constant and unrelenting, and in an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to update their skill set to include digital or run the risk of being irrelevant. I think he’s right in a hundred ways, but mostly that the trend to digital is well past the early stage and seriously into being a fixed element in the markets bag of tricks - at least that is, as a marketer, you’re paying attention.  

A big tech meteor has crashed into the economic landscape and changed the business climate forever. Now is the time to decide if your business is going to go the way of the dinosaurs or evolve to survive in the new world order.  

Sound a little melodramatic? Perhaps. But if you work in any business, you know that the changes being brought by new technology and social media are rapidly transforming how we all do business. In my area, marketing and advertising, it’s really evident – you can evolve or drift off and die in the tar pits of irrelevance.