Small Business Trends

Fanminder Throws in a Dash of Social and Raises $1Million

Long have we small business owners been accustomed to figuring things out ourselves, whether we’ve got the skills to do them or not. For me, HTML, photo editing and a dabble of design come to mind. In the past, we didn’t have the tools we needed (nor the tools that ...

Content Marketing: Use Your Voice

You and your company have a voice and content marketing gives you a chance to use that voice to connect a relevant message/solution to your target audience.

Content marketing — blogs, social media, articles, case studies, videos, infographics, etc — let’s people hear your message. It gives them a chance ...

Ray Wang of Constellation Research: Gamification Is On

According to Reuters, the video game industry pulled in a mind boggling $65 billion in 2011 and that number is expected to grow to as much as $72.1 billion by 2015. Clearly, the gaming industry has mastered the concept of community engagement. Small businesses can capitalize on this by incorporating ...

Zombies at Work

I’m not a horror movie type guy, but I do love The Walking Dead. That show creeps me out in a wonderful wonderful way.

So I guess it only makes sense that I’d have zombies on my mind recently, and that whole “braaaaaiiiiinssss” thing is pretty hilarious. But I ...

Simple Steps for Building Your Business

Building a business is easier when you take it in steps. From dreaming up a profitable idea to marketing, hiring, closing sales, and signing up clients, building your business in incremental steps is more important than the big wins that are here today and gone tomorrow. Here’s a look at ...

Save the Date for a Twitter Chat: Demystifying Data Backup

Next Thursday, February 23, 2012, from 7 to 8 pm New York time, we’ll be holding a Twitter chat.  On hand will be representatives of Symantec, to give tips about data backup — and how to avoid a data disaster.

If you’re like me, at least once in your ...

Innovative “Jobs”

Steve Jobs was a man who when he returned to rescue Apple in 1997, had a clear vision of the problem and a clear a vision for the market.  He understood our shrinking attention spans and the fact that you have seconds to get your audiences attention. He reignited a ...

How To Get The Sales You Want

So, what do you want for your business? Increased revenue? More Clients? And what do you do to get what you want? You make sure other people/companies are getting what they need. That’s where you focus your energies.

The mistake many businesses make is focusing on what they need. ...

How Much Is That Incandescent Costing You?

Many small businesses have already switched to energy-efficient lighting but there are still plenty of holdouts.  Some business owners don’t like the look of twisty compact fluorescent bulbs (CFLs), or they find LEDs and CFLs light too glaringly bright. Higher upfront costs of new lighting technologies scare away others.  However, ...