SAMSUNG UNVEILS THE ULTIMATE MOBILE ENTERTAINER WITH 8 MP CAMERA – Samsung innov8

Samsung Announces Global Launch of First 8-megapixel Camera Phone, Designed for Powerful Mobile Photography and Multimedia Experience

SEOUL, KOREA – July 24, 2008: Samsung Electronics Co., Ltd., a leading mobile phone provider, today announced the launch of the almighty entertaining mobile phone, Samsung innov8, which is to be made available in the global market from August 2008.

Samsung innov8 (Model name: i8510; pronounced [in-uh-veyt]) takes mobile handset photography and multimedia experience to new heights. It offers users top of the range camera technologies, a surround-sound cinematic video experience, the best mobile Internet browsing experience and mobile gaming capabilities.

Efficiently designed for mobile multimedia, Samsung innov8 provides devout tech addicts with the most innovative 24/7 multimedia entertainment features. It also offers a fun, easy to use experience for those who want to get the most of their mobile phones.

Having globally launched the first 5-megapixel camera-phone in 2004, 7-megapixel camera-phone in 2005, and the groundbreaking 10-megapixel SCH-B600 in the Korean market in 2006, the launch of a long awaited 8-megapixel camera-phone for GSM market, Samsung innov8 reinforces Samsung’s renowned leadership in camera-phone.

Samsung innov8 is made for tech-savvy users who wants to enjoy the best possible multimedia entertainment with their mobile phone. With the 8-megapixel camera, pre-embedded 3D games, high speed data connections and much more other features will help users gain the true benefits of mobile entertainment, said Geesung Choi, President of Samsung Telecommunication Business.

" I expect Samsung innov8 to be a revolutionary milestone for Samsung for opening a new era of mobile multimedia,†Mr. Choi added.

A groundbreaking multimedia and Internet experience

Recognized as Samsung’s first ever 8-megapixel camera phone, the Samsung innov8 is ideal for users who want to capture and store precious memories in style. Using the latest in imaging applications such as smile shot, blink shot and face recognition, the memorable moments can be stored in their best quality. Users can enjoy personalizing and editing their photos, videos and music with Movie Maker and Story Board applications. The handset also acts as a digital photo frame, allowing users to display their favorite images

Samsung innov8‘s crystal clear 2.8†16M color LCD is perfectly designed to provide users with the best possible photography, video and gaming experience on-the-go. The 8G or 16GB Flash memory and external memory slot upto additional 16G provides sufficient contents storage. 1200mAh battery provides a long enough battery life to enjoy all the multimedia experience without worrying about limits on size and time.

Supporting a wide range of video player formats including DivX, WMV, Real Player and MPEG4, users can enjoy an exciting pocket cinema experience. Its external dual speakers and 3D surround sound supported by DNSe 2.0, make every video clip and movie more realistic than ever.

Samsung innov8 is also ideal for enthusiastic gamers. It comes pre-embedded with two of the world’s most famous games, Asphalt and FIFA 08. The handset has been chosen as the official phone for the World Cyber Games 2008, which begins on 25th July.

Samsung innov8 offers the best ever mobile web browsing experience. With an optical mouse and 4-way navigation key, users can enjoy PC-like browsing experience. Both HSDPA high speed Internet and WiFi connection offer convenient and seamless internet experience wherever users are.

The phone is equipped with A GPS technology, offering navigation and geo-tagging service. It also comes with the Symbian OS V9.3, S60 3rd Edition Feature Pack 2, which helps users to easily download various ready-made applications for Symbian mobiles.

Samsung innov8 is going to be launched in Europe in August, and then expanded to other markets during September.