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We’ve Moved!

April 1st, 2011

Thanks for visiting Social Search Marketer! We’ve moved our blog over to the mothership: http://www.anvilmediainc.com/search-engine-marketing-blog ... Read the rest of this entry >>

Are you Ready for a Mobile Site

March 21st, 2011

Mobile is here to stay – just a few weeks ago we looked at which Fortune 100 companies had mobile sites. This week, we take a look at when you should consider developing a mobile site and some key design elements to take into consideration over at iMedia Connection. The biggest thing to consid... Read the rest of this entry >>

Beware of Facebook Advertising Demographic Targeting

March 14th, 2011

So over my lunchbreak I’m perusing Facebook, watching footage of the awful, horrifying, mind-boggling Japanese tsunami.  Now we all know that, thanks to our own usage of it, Facebook knows pretty much everything about our likes and dislikes.  But check out the ads to the right: “Click ... Read the rest of this entry >>

Kraft – The Tough Mac & Cheese

March 10th, 2011

Kraft recently rolled out a Twitter campaign that pits mac and cheese eaters against each other in a head to head “Mac & Jinx†battle. You remember the jinx game from when you were little right? You and your bestie are talking and then you say the same thing at the same time – someone yell... Read the rest of this entry >>

Beat the Fortune 100: Have a Mobile Site

March 2nd, 2011

Sitting through the mobile session at SearchFest 2011 last week I ran into an interesting set of slides: which Fortune 100 companies have mobile specific sites. You would think that with all of their financial resources each would through a bunch of money at the problem and get a mobile site up in ... Read the rest of this entry >>

Big Trademark Changes for adCenter

March 2nd, 2011

Big news from Microsoft adCenter this past week: as of March 3, advertisers will be able to bid on trademarked terms.  This is a big switch for them, and brings them much closer to Google AdWords’s long-time policy. Like Google, they will still be fairly stringent on use of trademarked terms ... Read the rest of this entry >>

Dealing with Negative Online Sentiment – Mashable Recap

February 22nd, 2011

Our friends over at Mashable posted a great reminder article about how brands should be managing negative sentiment posted about them online. The more brands engage online, the more susceptible they are to harsh words (true or not) from the general public. And their gripes are now public for the res... Read the rest of this entry >>

Stop Facebook-Stalking Your Ex: A Timely Valentine’s Day Campaign

February 11th, 2011

YourTango.com, a relationship site that boasts “smart talk about love”, is campaigning in this pre-Valentines season for those who are still social-media’d to their ex’s to finally cut the cord. Stop Facebook/Twitter/Foursquare/Yelp/LinkedIn-stalking your ex! Via Mashable, we... Read the rest of this entry >>

The Good, the Bad and the Review

February 9th, 2011

Reviews. Reviews. Reviews. We hear a lot about reviews these days and how they are playing a large part in consumers’ decisions – so how do you know when you should respond to a review about your business? Below are some quick guidelines on when and how to respond. Good Reviews When do I respon... Read the rest of this entry >>

Mobile Internet Users Nearly As Large as TV Viewers

February 2nd, 2011

Televisions have been commercially available since the late 1920s, while mobile phones with internet connectivity have only been available for about a decade, and yet mobile internet penetration is quickly approaching the number of U.S. households with TVs: With smartphone market share expected to ... Read the rest of this entry >>



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