I am going to set up PPC for three senior living communities, all owned by the same company, and all three are within a 3 to 4-mile radius of each other. To avoid location targeting issues/competing against each other & because the budget is all from the parent company, I'm considering creating a landing page that summarizes the three communities & then links out to each community's individual website. Would this be considered a "doorway page" and therefore be against AdWords

If the landing page links to separate domains you may have an issue - but you can link to a summary page for each location that then links out. The other way is do individual campaigns for each location with zip code recognition and one that captures all other searches outside them having that general page - as you may have people doing research out of the area for a family member who lives there.

Frank Watson
http://searchenginewatch.com/3627768

Answered: Feb 16, 2011 - 1:36 pm EST

Besides Google Adwords and Bing, what other major PPC sevices are available with decent market share?

Melissa Says: Facebook. While it's not right for everyone, Facebook can be an affordable source of leads because of the robust targeting options. It requires a different strategy from traditional keyword search, but has performed very well for hundreds of advertisers.

Melissa Mackey
http://searchenginewatch.com/3641776

John says: I agree with Melissa that Facebook is an excellent place to try to gain additional traffic and conversions with PPC. Just keep in mind that the targeting aspects of Facebook make it more like display advertising than traditional PPC. There are other options but none of them with 'decent market share'; But food for thought: depending on your product/service, Business.com or perhaps shopping engines like Shopzilla or Nextag could be useful?

John Lee
http://searchenginewatch.com/3640435

Answered: Feb 16, 2011 - 1:11 pm EST

I am doing PPC for a franchised company with several locations. Each location has a separate website/URL, but the websites are essentially duplicates of each other with the same layout/design/& 95% of the content is the exact same. Does duplicate content affect PPC or just SEO? What are the potential ramifications of this duplicate content? Lower quality score? I feel like this should be a common problem, but cant seem to find any info on industry blogs.

There is no penalty for 'duplicate content' issues in PPC. If you have legitimate websites for numerous locations, then you are 100% in the clear to advertise all of them without penalty.

John A. Lee
http://searchenginewatch.com/3640435

Answered: Feb 16, 2011 - 1:10 pm EST

Can you tell me how can I create search query report through Google Adwords?

Now that the Google AdWords reporting center has been all but disbanded, the search query report is now a part of the main AdWords interface. When working inside of an ad group, choose the 'Keywords' tab. You will be shown the list of terms you are actively bidding on. There is a line of buttons directly above your keyword list. Look for the one that says 'search terms' From here you can choose to see search queries for the entire ad group, or for specific keywords you have selected. Once you have made a choice, the screen will update and display the search queries with relevant performance data. You can then choose to add any of those queries as a new keyword or a negative keyword. Of course, if you would prefer to review the data offline in a spreadsheet, Google gives you the option to download the report from here as well.

John A. Lee
http://searchenginewatch.com/3640435

Answered: Jan 7, 2011 - 12:13 pm EST

I have been refining my paid search campaigns over several months, splitting out both converting and non-converting terms from broad match to exact match (negative matching when appropriate). My question: Is there a way to run broad match splits based on actual search terms driving impressions instead of having to look at search terms driving clicks?

Check out:

http://www.google.com/support/forum/p/AdWords/thread?tid=1ff08a1e471e3a15&hl=en
 
Frank Watson
http://searchenginewatch.com/3627768

Answered: Jan 6, 2011 - 5:51 pm EST

When you search on a company name, how is it that some companies seem to get ALL of their products to pop up?

Google allows 4, but gives some domains far more generally based on domain name and appropriateness to the query.

Frank Watson
http://searchenginewatch.com/3627768

Answered: Jan 6, 2011 - 5:47 pm EST

Is there any way to control Google ads appearing on search results on a "global" domain, instead of showing up in results of a particular country/region?

This question is a little obscure - but it might be worth trying this: 

http://www.google.com/support/forum/p/AdWords/thread?tid=3feee92c0761a693&hl=en

Another way is to target by language which uses the browser settings.

Frank Watson
http://searchenginewatch.com/3627768
 

Answered: Jan 6, 2011 - 5:45 pm EST

If I want to see how goole search results appear in a different country can I just change the google domain and do a search. E.G. If I want to see results in Mexico. Can I just enter google.com.mx and search. Or is it more complicated than this. I beleive google uses many factors to determine which results are displayed. But I want to see exactly what a person in Mexico would see.

http://blog.searchenginewatch.com/060920-095521

You can do your way or even use: 

http://www.soople.com/soople_int.php

Or check out this post:
http://blog.searchenginewatch.com/060920-095521

Frank Watson
http://searchenginewatch.com/3627768

Answered: Jan 6, 2011 - 5:41 pm EST

Hi, we have three ecommerce sites but the Google PPC & analytics is lumped together under 1 account. I've been told we'd get more stats if the sites had separate accounts. Is there a way to have separate accounts but all linked for payment purposes and keep the history?

You can contact Google Adwords (1-866-2GOOGLE if you're in the US) and ask them to set you up with a My Client Center. My Client Center enables advertisers to quickly and easily manage multiple Adwords accounts. More info: http://adwords.google.com/support/aw/bin/answer.py?hl=en=7725

Melissa Mackey
http://searchenginewatch.com/3634048

Answered: Jan 6, 2011 - 5:37 pm EST

Google keeps flagging my url's because I violate their sofware principles. I have some adware bundled. In my site, in the privacy section, I state that this site contains some adware and how to remove it. I know for a fact that guys 20X bigger than me get around this with google. I just can't seem to figure out how they do it? Any thoughts?

The best course of action is to comply with Google's terms of service, rather than try to "get around" the policies. I strongly recommend removing the adware from your site and then use Adwords and Adsense to make your money.

Melissa Mackey
http://searchenginewatch.com/3634048

Answered: Jan 6, 2011 - 5:35 pm EST