The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading contenders to become the new official definition of what…
Continue reading "How to Define Public Relations"Posts Tagged ‘PR’
Thursday, January 26, 2012
Monday, July 18, 2011
Muse on the Moon: How Far Should We Go to Get PR?
British alternative rock band Muse made news when frontman Matt Bellamy announced the group plans on cajoling Richard Branson for a free trip in space to record a song or produce a video when Virgin Galactic takes flight.
Think of the PR for Muse and for Branson’s vaunted Virgin brand if Sir Ri…
Continue reading "Muse on the Moon: How Far Should We Go to Get PR?"Wednesday, May 11, 2011
You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson
A guest post by Gregg S. Lipman of CBX.
Dear Johnson & Johnson,
For many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never ca…
Continue reading "You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson"Thursday, April 7, 2011
5 Quick Tactics for Supercharging Your Events Marketing
A guest post by Nehemiah “Nemo” Chu of Bloomfire.
Events marketing is fresh on my mind—having just returned from exhibiting at SXSW for a second straight year. Although different brands often have different objectives when exhibiting at conferences, I’ve noticed that timeless tactics always yie…
Continue reading "5 Quick Tactics for Supercharging Your Events Marketing"Thursday, July 22, 2010
The Zero Latency Future is Now
Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However,…
Continue reading "The Zero Latency Future is Now"Friday, March 26, 2010
Punchlines: What Marketing Can Learn From Comedy
“Jokes are America’s contribution to literature,†according to business coach and comedian Tim Davis, the luncheon keynote speaker at the 2010 Small Business Tech Summit in New York. His presentation “Stand-Up Comedy Techniques to Increase Sales” was highlighted recently in The Wall Street…
Continue reading "Punchlines: What Marketing Can Learn From Comedy"Thursday, February 4, 2010
Do The Old Timing Rules Still Apply For Media Relations?
When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example:
Know who you’re pitching and what they’re after
Tailor your pitch
Don’t bcc a “mailing list” of pitch recipients (pitchees?)
Don’t pitch journalists when they’re…
Thursday, January 28, 2010
Be Mindful Of Tech News and Timing
The world of social media has given PR a slew of new means for sharing their content. From a high-level, seeding news via digital means can often be similar to that of sharing news releases through traditional media such as newspaper and magazines, but the one differentiating factor that should…
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