Despite how often most folks walk, work, play, and relax while wearing earbuds, companies still overlook audio when creating their content.
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What Walking Spain’s Camino de Santiago Can Teach Us About Marketing
A guest post by Christine Anderson.
“Encore!†the strange little man cried in delight. Even on his tiptoes, he was barely tall enough to see my friend Amy sitting on the top bunk bed. But there he remained for the better part of an hour, cheering each time she pierced one of her tender blisters with a needle before carefully draining the sticky, yellow pus.
Popularity Is for Losers: Why Smart Businesses Don’t Care About Fitting In
A friend of mine used to tell her kids, “I don’t care how well you do in school, just so long as you’re popular.” She was joking, of course, but this joke perfectly highlights the problem with popularity: It’s not about being smart or industrious or resourceful or different. It’s about fitting in and conforming.
Tap Into the Power of Text Messaging
A guest post by Henry Cazalet of Text Marketer.
Is your business struggling to kick-start a marketing campaign? Perhaps your message just isn’t getting to the right audience? Text message marketing provides a perfect solution for any business, no matter what budget they have at their disposal.
Sharing Is Caring: The Case for Business Philanthropy
What does your company do with excess inventory—liquidate, dispose, or donate? Well, did you know that donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need? So says a new study conducted by the School of Public & Environmental Affairs at Indiana University for Good360, a nonprofit that has worked in product philanthropy for 30 years.
4 Tips to Win the Hearts of Your Email Subscribers
A guest post by Paul Turnbull.
Keeping in theme with Valentine’s Day, I’ve pulled together a list of tips to help marketers nurture their customer relationships all year long. These tips may seem like relationship advice from Cupid, but they should also be taken to heart when it comes to email list building and maintenance.
The Evolution of Social Business [Infographic]
A guest post by Haydn Shaughnessy.
People are saying that 2012 is the year of social business—making social sound like one more passing fad. In fact, when you look into the background of what goes into the “social business movement,” the threads reach back a long way, giving social business far more momentum and much deeper roots than many people realize.
Free Friday: Attend DMW to Broaden Your Content Marketing World
The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
Has Pinterest Broken a Golden Rule?
Why are we so concerned about a report by LL Social that popular online pinboard Pinterest is making money off our interactions when Facebook has been doing it for years—but with our much more personal information?
The Biggest Challenge for Marketers: Engagement
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
How to Find ROI in the Multichannel Marketing Haystack
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
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