Sponsored by:
&
 It is time to unwind and celebrate another big year for Mobile Monday Sydney.
We hope you can join us for our annual Christmas Party and it is going to be a fun packed evening with live entertainment, food, your favourite beverage & some amazing door prizes to give away on the night.
Our theme for the evening is,
“Taking Your Business To The UK”
Hear how you can work with UK Trade & Invesment to launch your company into Europe, by establishing a business in the UK.
Michael Stone of Amethon Solutions will also share with us their experience of moving an Australian business over to the UK.
The 2011 Mobile Monday Sydney Christmas Party
Monday 12th December
Sponsored by BlackBerry & UKTI
:: Doors open at 6.30pm for 7pm start
:: Kent Street Living Room, Level 1, The City Hotel (www.cityhotel.com.au)
:: Entry on King Street near Kent Street intersection
Mobile Monday Sydney is held on the first monday evening from February to December as a networking event for the Sydney mobile industry. Mobile Monday Sydney is organised by Shane Williamson, Oliver Weidlich and Gia Villondo.
Mobile Monday Sydney is a non for profit industry organisation and is part of Mobile Monday Australia.
E-mail us to get in touch with project presentation requests, sponsorship offers and speaking engagements.
Monday 7th November 2011
Imagine this, you’re a guy who gets dragged to every shopping expedition by your partner whether you like it or not. Christmas is your most dreaded holiday because not only do you have to manoeuvre the crowds, you’re also expected to do the heavy lifting: the shopping bags, gift boxes, wine bottles, etc. Now what if there’s a mobile app that can convert you from a Shopping Slave to The Navigator?
You’re a woman on a mission to find the best holiday buy you can find. There’s so much to buy but so little time! What if there’s an app on your mobile that can tell you how far away you are from the shop that contains the item you desire?Â
Joins us this Monday as Natasha Rawlings and David Jones (not the retail store), demonstrates StreetHawk – a Platform for hyper-local retail promotions. StreetHawk is a smartphone app that ALERTS shoppers of products they seek, on the streets around them, and the locations they frequently shop.
Christmas is the time of the year when your organisational skills are tested and stretched to the hilt. Amidst all the revelry, preparing a feast for the entire family can be most daunting. With 101 things to remember, imagine what a catastrophe it would be if you serve your best turkey ever and yet forgot to get the gravy…. you ruined Christmas!
Has Fakira, Program Manager for Innovations of Woolworths will walk us through the Woolworths app for iPhone and Android and how it has transformed the lives (and memories!) of grocery shoppers Australia-wide. Now, you will never forget to buy those olives ever again!
Has Fakira leads the Sell Innovation Program at Woolworths Ltd and is responsible fortechnology innovations for retail operations. He has over 20 years experiencein the retail technology arena both in Australia and the UK. Has started hiscareer as a software developer and has progressed to technology managementroles. In his more recent positions he has bridged the gap between business andtechnology teams to identify and deliver initiatives that drive business value.One highlight was the introduction and rollout of self-serve checkouts intoWoolworths Supermarkets which are now used by over 40% of Woolworths’customers. More recently, Has’ team has delivered the new Woolworths Appfor iPhone and Android, which has attracted an overwhelming response fromcustomers with over 1.1m downloads to date.
After Monday’s session, I can almost hear Santa Claus going:Â Mo! Mo! Mo!
For the second year running, UK Trade & Investment (UKTI) is running a competition to help Australian and New Zealand companies successfully set up a business in the UK.
Expand to the UK with UKTI’s GoUK competition
Around 80 Australian and New Zealand businesses expand their business presence in the UK each year, most of these with the help of UKTI, the British Government’s trade and development arm. UKTI offers personalised, professional help with everything businesses need to succeed in the UK including advice on visas, company location, tax issues, employment, banking and much more. But none of them get quite the helping hand that the Go UK competition provides.
Win Business-Blass Return Flights To The UK As Part Of A $25,000 Package Of Business Support
Three lucky Australian winners and one New Zealand winner will get return business class flights to the UK provided by British Airways as part of a business-support package worth $25,000 to help make sure their UK business will be a success.
For more information about the offering from UKTI and contact details, please see the attached presentation …
UKTI + Mobile Monday Australia = $25,000 GoUK Package & Competition
GoUK Package & Competition Brought To You By:
And GoUK Sponsors:
BlackBerry will be a Gold Sponsor at the upcoming Planet of the Apps Conference at the Sydney Convention Centre on the Oct 27-28th. As part of our sponsorship attendees will hear from Sarim Aziz, Team Lead, Developer Relations,Blackberry – Research in Motion speak on ‘Super Apps’: Taking it to the next level and join in the panel discussions on’Who owns the user experience?’ and ‘How to engage and re-engage consumers’.
Signup for Planet of the Apps & join the FREE developer workshop on Friday 28th October 2011 from 2:30PM-4:30PM.
Attend this workshop to explore the exciting development possibilities of the BlackBerry WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIs to transform your existing web assets into a BlackBerry Super App! We’ll then show you how to take your BlackBerry WebWorks application from the BlackBerry Smartphone over to BlackBerry Playbook, leveraging common integration methods and how to implement must have application features.
To register please visit…
https://secure.terrapinn.com/V5/rCalc.aspx?E=4555&R=PRDW
Come along to the next Mobile Monday to hear about NFC, the UX process behind the SMH iPad App and how Australians use their mobile phones:
NFC
Near Field Communication is being touted as the next big thing; from mobile payments to extra levels on your mobile game. Tapit NFC is the pioneering leader in Australia and other parts of Asia, in utilizing near field communication (NFC) technologies to market a company’s brand with just a simple tap of a customer’s mobile phone. Â Jamie Conyngham (CEO & Co-Founder of Tapit) will be talking about NFC, how it could revolutionise mobile content and engagement and some key insights into the usage/uptake.
SMH iPad User Experience
Vijay Balachandran (Head of UX, Fairfax Digital) will share the process they followed for determining the user experience positioning – how and why the experience must differ from print, websites, competitors websites and news aggregators. He’ll also reflect on how their audience research was conducted, the user experience objectives that were set and outline some the the key challenges from a business, user experience and ongoing production point of view.
AMPLI Top 10
After the recent launch of the Australian Mobile Phone Lifestyle Index we’ll cover off the top ten findings on how Australians use their mobile phone including insights on; app downloads, tablet purchasing, and mobile banking.
Terms & Conditions:
Develop with BBM – BlackBerry® Messenger is an instant messaging app just for BlackBerry smartphone owners. With an active user base of over 45 million, BBMâ„¢ has become one of the largest mobile-centric communities in the industry. Over 2 million new users join the BBM community each month. The BBM community is very active, with over 70% of users using it daily and over 100 billion BBM messages sent every month.
BBM Social Platform – Enables developers to build a whole new class of consumer and enterprise apps that leverage the power of social interactions.
The BBM Platform exposes a comprehensive suite of APIs to securely integrate with and benefit from the BBM social graph BBM data and functionality are exposed to developers Contact list, group membership, user profile Chat, file and data transfer, invitations
CLICK HERE TO GET STARTED – http://us.blackberry.com/developers/blackberrymessenger/
INFORMATION ON APPWORLD STOREFRONT – http://us.blackberry.com/developers/appworld/distribution.jsp
Double your chance to win and enter your app into the Global Developer Challenge – http://us.blackberry.com/developers/dev_challenge.jsp
Mapping & Mobile – Sponsored by Navteq.
We have an exciting action packed event with Navteq sponsoring tonight’s theme on Mapping & Mobile.
Join us for drinks and nibbles as we set course through the unchartered waters of location based services in mobile, as we are guided by our adventurous presenters who have been there, done that and got the t-shirt to prove what is possible with mobile & mapping.
Agenda:
The NAVTEQ Network for Developersâ„¢ (NN4D) – www.NN4D.com
Presenter: Kirk Mitchell, Vice President, Oceania Sales
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ’s advanced visual content, LocationPoint™ Advertising platform and NAVTEQ Traffic™ portfolio are among the premier products customers and developers can use to differentiate their location offerings.
The NAVTEQ Network for Developersâ„¢ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for web, mobile, automotive, GIS and enterprise markets worldwide. Join NN4D for free at www.NN4D.com.
Kirk Mitchell is the Vice President of Oceania Sales with NAVTEQ – the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions. A veteran in the industry with over 20 years mapping and navigation experience, Kirk joined NAVTEQ in 2005 and has taken the Australian business from strength to strength over the last 5 years.Prior to joining NAVTEQ, Kirk served as the General Manager, Asia Pacific for Webraska Mobile Technologies, the first company to publish maps on a mobile handset. He has also represented Tele Atlas in Europe.
Case Study: Location based developer platform & building mobile apps on them
Jeppesen & Soul Solutions – www.jeppesen.com - soulsolutions.com.au/
Presenters: Paul Davies, Client Manager, Jeppesen & Bronwen Zande, Director, SoulSolutions
Jeppesen Journey Planner is a hosted web service providing public transport journey planning through an API. It is currently supporting journey planning for over 30 regions around the world (including Sydney). The presentation will focus on how the API can add value for mapping applications.
Soul Solutions has recently built an application using the Jeppesen API called TransHub. The app is for the Windows Mobile phone. Bronwen from SoulSolutions will share some of the experiences in creating the app and provide a demonstration.
Case Study: Building a location based mobile app
Roamz -Â http://www.roamz.com/
Jonathan Barouch, CEO
Roamz is a location-based application that helps you find out interesting things happening at places around you. With so much noise on the social webRoamz guides you to the serendipitous moments that the locals find out about.Roamz is like having your best friend in your pocket showing you places and activities that you are actually interested in. The more you use Roamz the smarter it gets, so no matter where you are you’ll always be a local.
Jonathan Barouch is an established entrepreneur, founding one ofAustralia’s first online businesses, Fastflowers.com.au in 1999. Jonathan has been a finalist in the Australia Post Small Business Awards as well as being a semi-finalist for Young Australian of the Year in 2003. In 2010, he successfully exited Fastflowers.com.au when it was acquired by Jack Singleton’s 1300 Flowers. Jonathan founded Roamz in January 2011 and raised funding for the venture shortly thereafter from Australian publicly listed company Salmat (ASX:SLM).
Navigating Copyright and Privacy with mapping on mobile
Marque lawyers -Â http://www.marquelawyers.com.au/
Presenters: Nathan Mattock, Partner & Enjel Phoon, Partner
Nathan will explore copyright issues, including the ownership and use of images used in location services (e.g. Google Maps’ Street View) and whether or not you can stop someone from taking and using an image of you. Enjel will discuss the impact of privacy laws on location services; for example, does location information get caught by the Privacy Act? What’s the best way of getting consent: opting in or opting out?
Terms & Conditions:
Develop with BBM – BlackBerry® Messenger is an instant messaging app just for BlackBerry smartphone owners. With an active user base of over 45 million, BBMâ„¢ has become one of the largest mobile-centric communities in the industry. Over 2 million new users join the BBM community each month. The BBM community is very active, with over 70% of users using it daily and over 100 billion BBM messages sent every month.
BBM Social Platform – Enables developers to build a whole new class of consumer and enterprise apps that leverage the power of social interactions.
The BBM Platform exposes a comprehensive suite of APIs to securely integrate with and benefit from the BBM social graph BBM data and functionality are exposed to developers Contact list, group membership, user profile Chat, file and data transfer, invitations
CLICK HERE TO GET STARTED – http://us.blackberry.com/developers/blackberrymessenger/
 INFORMATION ON APPWORLD STOREFRONT – http://us.blackberry.com/developers/appworld/distribution.jsp
Double your chance to win and enter your app into the Global Developer Challenge – http://us.blackberry.com/developers/dev_challenge.jsp
Monday 1st August – 7pm start
You’re riding home from work after a very hectic day. While the bus/train lulls you to a state of semi-consciousness, you’re zapped and jolted to sudden alertness – you just had a light bulb moment! An idea, nay, a cutting-edge idea for a mobile app starts to germinate in your head. By the time you step inside your door, you’ve built the functionalities in your mind and already doing user testing in your head. You can see the graphics in your mind’s eye. You can mentally see the download counter and have started counting how much $$$ will land in your bank account. Hang on! Let’s back track….how much ARE you getting for this app? How much are you charging? Must it really be a paid app? if you don’t charge for it, where do you then find the revenue from this entire exercise? Hmmmmm…..
When it comes to commercializing mobile apps, how mobile is the price of apps?
Mark Dando, Director for Mobile Market Development at Fairfax Digital will come down from the ski slopes to discuss this on Monday.
So now you have this golden idea for a mobile app. You created, developed, tested, poked and stretched your app until it’s the shape and form you want it to be (not that it’s tangible, mind you). You publish it and wait. “Build it and they will come!” – you thought (in reference to Field of Dreams the movie, of course). So you waited and waited and waited…..but in the digital space where you’re one of tens of thousands of apps – in the AppStore, AppWorld, AppBrain, Android Market, etc., etc. – how do you get your app its 15 minutes of fame? How do you get heard in this vast mobile jungle?
When it comes to commercializing mobile apps, how do you become commercial?
TigerSpike’s Client Services Director, Tamzin Taylor, will razzle-dazzle us with secrets of successful mobile marketers.
You’ve finally launched your mobile app – bravo! Traffic has started to trickle in slowly but surely. Inevitably, you find yourself with a database of mobile numbers, and maybe even additional data that will allow you to do customer profiling or market segmentation. The question now is: what can you LEGALLY do with these? Can you send a broadbast to up-sell (was there an opt-in there somewhere? But they bought it so that was inferred consent, right??) Can you send them special offers (is it still spam even if I offer them something for free?). Can I even release the latest version with subliminal advertising (will I be accused of indirectly “selling” my database to 3rd party advertisers?)
When it comes to commercializing mobile apps, what is legally apt?
Patrick Fair, Partner and Owner of Baker & McKenzie will sagaciously shed some light on these legal conundrums.
You are viewing a mobilized version of this site...
View original page here
Mowser