Legal/privacy
App developers face mounting pressures on privacy
While Apple was the focus of the outcry this week over how some mobile applications are collecting and keeping users’ mobile contact lists, the controversy also points to the need for app developers to take privacy issues more seriously.
Software and technology
Tic Tac enlists augmented reality for interactive Times Square billboard
Tic Tac’s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square application.
Advertising
Mobile advertising expected to see a surge in creativity
The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge in mobile ad creativity this year.
Research
57pc of children use tablets for educational apps: Nielsen
Tablets are proving to be an interactive learning tool for kids with tablet-owning families, with 57 percent of children using educational applications and 77 percent playing downloaded games, according to a new study from Nielsen Co.
Commerce
Unilever ramps up mcommerce strategy via mobile bar code implementation - Mobile Commerce Daily
Mobile Commerce Daily today - Unilever ramps up mcommerce strategy via mobile bar code implementation; Barclays brings P2P payments to Britain with Pingit app.
Advertising
Circa Jewels employs QR codes to increase video traffic - Luxury Daily
Luxury Daily today - Circa Jewels employs QR codes to increase video traffic; Oscar de la Renta uses consumer inspiration for digital corkboard.
Content
Wrigley’s 5 Gum engages MTV's Music Meter app audience via mobile sponsorship
Wrigley’s 5 Gum has signed as the first brand to sponsor MTV’s Music Meter application and Web properties.
Content
Mobile Marketer will not publish Feb. 20 in honor of Presidents Day
Mobile Marketer will not be publishing on Monday, Feb. 20 in honor of Presidents Day.
Columns
Tablets and social to make impact on mobile commerce
As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.
Advertising
Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts
Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.
Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.
Classic Guides
Mobile Marketer's Classic Guide to Mobile Commerce
Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
Editorial calendar
Editorial calendar 2012 for Mobile Marketer
Here's the 2012 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Classic Guides
Mobile Marketer's Classic Guide to Mobile Creative
Mobile Marketer’s first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
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