Millions of Us | Social Media Agency | Virtual Worlds Agency (via Mowser)

Immersive Brand Marketing
Virtual Worlds
Multiplayer Online Games
Social Media

TERMINATOR - An alternate reality thriller that combined a weekly live action series with real world events in a unique experience that engaged millions.

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WWE IN GAIA - This celebrity wrestling invasion of the Internet's largest forum community generated millions of participants in this one-of-a-kind event.

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GOSSIP GIRL - Inside the virtual Upper East Side, girls from around the world meet to engage in a dramatic gossip-driven game where secrets become currency.

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CISCO/PALOMAR WEST - This virtual model of a cutting edge hospital in San Diego County lets visitors from around the world see the future of healthcare.

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News Feed

Ad Age: How Brands in Social Media are like George Costanza and why they should start doing the Opposite

In a famous Seinfeld episode, George Costanza concludes that every instinct he has is wrong and decides to improve his life by simply doing the opposite. This starts with ordering a different sandwic

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R. Steiger in Adweek: No to "Ta-Da!" Moments

Writing in the wake of Facebook's recent reversal of its Terms of Service update, Adweek's Mike Shields quoted Reuben on how these kinds of negative reactions in online communities can be avoided.

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What is a Social Media Agency?

Reuben explored this question in his most recent AdAge guest blog post...and given the complexity of the issue, it's just a start.

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