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Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group. more
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Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, and emerge with a healthy brand and reinforced customer loyalty. more
Local search is a rapidly growing trend and an essential marketing task for businesses that want to increase sales. Are you reaping the most benefits from local search? Learn five steps that'll help you do just that. more
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Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your Branding 101 package. more
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'Branding 101' for New Employees [Slide Show] by Sarah Baker Five Tips for Implementing a Successful QR Code Campaign by Michelle Eichhorn 12 Marketing Predictions for 2012 by Brian Goffman Use QR Codes so You Don't Get Thrown Away After Tradeshows by Sarah Baker Personal Branding Trends for 2012 (Part 1) by William Arruda
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Four Easy Tactics for Becoming a Must-Follow Account on Twitter by Slavik Volinsky A Business Listing Is Your Online Anchor (Five Rules for Ensuring ... by Gib Olander Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni Follow AMEX's Example of a Successful Facebook Campaign by Kimberly Smith A Five-Step Process for Hosting a Webinar That Generates Sales by Greg Digneo
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