Let’s try something a bit different today; rather than talk about China social media or communications campaigns, let’s attempt to use the underlying principles learned from our experience with social media to “fix” some fundamental issues faced by Chinese businesses, with a specific targeted emphasis toward problems experienced on the entrepreneurial/start up levels.
To do [...]
A question I come across constantly: “which platform do I choose to run my social media campaign in China?”
It’s a good question without a simple answer.. so in the interest of filling the next few moments of your life with needful complications, lets delve a bit deeper into the logic of “the why” and [...]
So we’ve been running a number of campaigns across Sina Weibo for a variety of clients; doing so requires us to be somewhat knowledgeable of how to strategize, plan, and optimize Weibo for brands.
Now while this sort of thing is regularly covered in our company blog, I figured I’d post it here partly [...]
Hey there, you may have noticed we’ve been away from littleredbook for the past few months.. this isn’t because we were suddenly unable or unwilling to type these little digital letters you’re currently reading.. no.
Rather it was because we were dealing with the energy demanding requirements of building a boutique agency poised to [...]
Shed a tear with me friends as the holiday season of Christmas, followed by New Years, followed by Chinese New Years and the accompanying general work malaise, a mixture of biting cold with the ever looming “block of time off” on the horizon, fades into the distance. Yes, it’s officially time to get back to work.
But [...]
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Ah yes, “Social Media”, I surf around the web reading about it, I create strategies for it, I see and hear about it all day. There are two things that will happen once you overdose on the social media services gold rush; one is you mindlessly follow everybody else’s tactics, leading to copy/paste social media [...]
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Picked this up from Threadless; it’s been going around for awhile, but I don’t care, it’s still f’ing cool, ya?
Here’s to wishing you all well as we close out 2010. If you’ve followed us through this year, you’ll notice we experienced a few speed bumps along an otherwise unpaved road; as the [...]
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Littlredbook is a subjective journal of the chaotic evolution of China advertising and communications, and the gradual discovery of universal principles leading to actionable insights allowing navigation of this new, unfamiliar, exciting terrain.
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