Shashank Nigam ✈
Leading customer engagement revolution for airlines and airports ✈
- Location
- Canada
- Industry
- Airlines/Aviation
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Shashank Nigam ✈'s Overview
- Current
-
Founder & CEO at SimpliFlying Instructor - Commercial Strategy at International Air Transport Association (IATA)
- Past
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Global Lead - Brand Strategy at Airline Capital Associates, Inc Columnist at Interbrand's BrandChannel.com Strategic Development Analyst at EndecaCo-founder at Stix Media Pte Ltd (www.stixhere.com) Undergraduate at SMU / SMU Ventures Marketing Executive at eSys Technologies Project Manager – Marketing at FACT Software International Innovation Strategist at The Idea Factory Technology Intern at Accenture
- Education
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Carnegie Mellon University Singapore Management University National Junior CollegeRavindra Public School
- Recommendations
-
35 people have recommended Shashank
- Connections
-
500+ connections
Shashank Nigam ✈'s Summary
Latest achievements:
:: #1 blog on travel (TravelWeekly) and Top 3 blogs on aviation (FlightGlobal)
:: Top 5 most influential on Twitter, on airlines - over 8500 followers
:: YouTube videos viewed over 950,000 times
:: Slideshare presentations viewed over 350,000 times
Disney’s CEO Michael Eisner believes that “a brand is a living entity and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Shashank Nigam is driving the same message to airlines through his seminal efforts in airline and airport branding.
Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and social media. He is CEO of SimpliFlying, the leading strategy firm that helps airlines and airports engage customers profitably.
Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.
Aviation industry veteran Ludo Van Vooren refers to Nigam "as a prophet converting one aerospace business at the time to the brave new ways of Social Media."
Nigam's impassioned, straight-shooting and honest perspectives have found their way to major media outlets, including the New York Times, CNN Travel, CNBC, MSNBC, AdAge, Bloomberg UTV, NDTV Profit and in leading publications like Airline Business, ATW, The Straits Times, Aviation Week, DARE, The Indian Express, and others.
Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Visit SimpliFlying.com to read more of Shashank’s work and learn more about him and get in touch.
Specialties
Airlines, aviation, marketing, branding, brand management, social media, business writing, Web 2.0, social enterprise, social development
Shashank Nigam ✈'s Experience
Founder & CEO
SimpliFlying
Privately Held; 11-50 employees; Airlines/Aviation industry
January 2011 – Present (1 year 2 months) Singapore
SimpliFlying is the world’s leading airline brand consulting company, with headquarters in Singapore and offices in Toronto and New York City. SimpliFlying has been helping airlines, airports around the world to create brand initiatives that drive and create meaningful conversations with consumers, often using social media and Web 2.0 tools. SimpliFlying’s growing list of clients include IATA, Turkish Airlines, LAN Airlines, airBaltic, Bombardier Aerospace and Pluna.
In the last six months, SimpliFlying has helped Estonian Air create the world's first social loyalty program, which got the airline that flies 800,000 pax/year, 1mn impressions on Facebook in 15 days and two global awards in two months. We've led the marketing launch of Bombardier Q400 in India for SpiceJet, achieving 88% load-factors for 12 new routes. And we've designed and executed LAN Airlines' internationalisation strategy on social media, setting up and empowering autonomous teams in Peru, Chile, Argentina, Brazil and USA.
In October 2011, we helped Emirates set up their social media team from scratch, and led the hands-on social media strategy training for their senior executives. Since then, senior Marketing/Comms executives at Lufthansa, Singapore Airlines, IATA, ACI, Toronto Pearson Airport and Halifax International Airport have experienced our MasterClasses.
Watch what they're saying about their experience here: http://www.youtube.com/watch?v=7KviTem11pc
Instructor - Commercial Strategy
International Air Transport Association (IATA)
Nonprofit; 1001-5000 employees; Airlines/Aviation industry
March 2010 – Present (2 years)
Conducting training programs on airline marketing, branding and alliances for courses run by IATA
Shashank Nigam ✈'s Education
Carnegie Mellon University
2006 – 2007
Singapore Management University
2003 – 2007
National Junior College
2001 – 2002
Ravindra Public School
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