Rich LaBarca
Product / Engineering Leader with Online Behavioral Advertising Focus
- Location
- Greater New York City Area
- Industry
- Computer Software
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Rich LaBarca's Overview
- Current
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VP of Advertising Product at Clearspring
- Past
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Co-Founder / CTO at AdHoc Mobile LLC Co-Founder / CTO at Tomo Software Inc Research Fellow / Senior Research Programmer at Carnegie Mellon Robotics Institute - Medical Robotics GroupSenior Developer at CASurgica Inc. Research Programmer at Brookhaven National Laboratories Research Intern at Brookhaven National Laboratories
- Education
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Carnegie Mellon University Carnegie Mellon University
- Recommendations
-
3 people have recommended Rich
- Connections
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335 connections
- Websites
Rich LaBarca's Summary
I have had a diverse leadership career moving from academic research, to bootstrapping startups, to the creation and management of multi-million dollar product lines.
I started my career focused on computer assisted surgery, leading the development of orthopedic surgical software systems through research, development and clinical trials. They helped form the basis of new surgical techniques and improved the outcome of joint replacement.
Transitioning into the software startup world, I designed and led the development of an AI-based platform for mobile gaming and a platform for targeted mobile advertising. With Clearspring, I designed and developed their mobile widget platform, and led the development of their audience targeting platform.
I am now leading Clearspring's efforts in the evolving ecosystem of audience targeting and ad exchanges. It's a dynamic and challenging space, with both integration and practical data mining challenges that require an agile but thoughtful approach to engineering, process and strategy.
If you're interested in behavioral advertising, exchanges, using data for personalization and would like to work with us, drop me a line!
Specialties
advertising exchanges, demand side platforms DSPs, audience targeting, mobile advertising, mobile platforms, software leadership, agile process, scalable system architecture, technology strategy, patents and publications, startups
Rich LaBarca's Experience
VP of Advertising Product
Clearspring
Privately Held; 51-200 employees; Internet industry
March 2007 – Present (5 years)
Building a world-class audience data platform, and the technology, team and processes that drive it. Leading integrations with DSPs and ad exchanges, and working to achieve more accurate and relevant behavioral insights.
Co-Founder / CTO
AdHoc Mobile LLC
Privately Held; 1-10 employees; Computer Software industry
January 2006 – August 2006 (8 months)
Designed, and with a small team, developed and deployed technology for one of the first cross-platform mobile ad servers
The platform supported ad delivery in any mobile content type including games, applications, and web with plans for audio and video
Researched and authored patent provisional for the core technology
Conducted technical discussions and due diligence rounds
This platform & IP was sold to Convergent Mobile for integration into their mobile marketing and communications platform
Co-Founder / CTO
Tomo Software Inc
January 2004 – January 2006 (2 years 1 month)
Inventor and lead architect for a sophisticated mobile phone content delivery and virtual world platform
Created technology and demos that aided in raising $3M in funding for the company
With a team of 20, created the platform and contentent for an original multiplayer, cross-platform game and sought partnerships with other media companies. This included internationalization and mobile device porting strategies
Researched and authored patent provisionals for the core technology
Research Fellow / Senior Research Programmer
Carnegie Mellon Robotics Institute - Medical Robotics Group
August 1998 – January 2004 (5 years 6 months)
Project lead / chief architect for HipNav - total hip replacement surgical navigation system
Designer / project lead for network-based hardware-independent 3D tracking system interface
Software engineer for KneeNav-TKR total knee replacement surgical navigation system
Provided numerous contributions to Image Overlay surgical heads-up display system
Conducted numerous research projects in the areas of medical image registration, accuracy validation, and 3D tracking
Senior Developer
CASurgica Inc.
November 1998 – December 2003 (5 years 2 months)
Developed and assisted with commercialization of HipNav surgical navigation system
Project lead for avascular necrosis surgical navigation system
Rich LaBarca's Publications
Jim: An Intelligent Continuous-Motion Frame-Walking Robot
Rich LaBarca's Education
Carnegie Mellon University
MS, Robotics
1998 – 2000
Masters Thesis: A Unified, Network-Based System for Interfacing With 3-Dimensional Position Tracking Systems. This system was implemented and used in many computer-assisted surgeries and medical research projects.
Advisors: Branko Jaramaz, Tony Digioia, Takeo Kanade
Carnegie Mellon University
BS, Computer Science, Minor in Physics
1994 – 1998
Senior Thesis - Towards Robotic Bipedal Walking - received a Senior Undergraduate Research Grant
Advisors: Andrew Moore, Mark Stehlik
Activities and Societies: Robotics Club - President CMU Lacrosse Team Electronic Media Organization
Rich LaBarca's Additional Information
- Websites:
- Interests:
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Mobile Technology, Electronic Music - I produce my own mash-up/remix podcast at www.systeme-d.org, Snowboarding
- Groups and Associations:
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Mobile Monday NY, Mobile Monday LA, Mobile Monday DC, IAB Ad Network Standards Committee
- Honors and Awards:
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Hip Society Otto Aufranc Award for acetabular alignment measurement using the HipNav system
Medical Robotics Technology Center Research Fellowship
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