Guy Sie
Junior Online Strategist at Etcetera
- Location
- Utrecht Area, Netherlands
- Industry
- Marketing and Advertising
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Guy Sie's Overview
- Past
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Junior Online Strategist at Etcetera Marketeer at Freelance Audit Committee member at AEGEE-Enschede
- Education
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Universiteit Twente Universiteit Twente Universiteit TwenteTechnische Universiteit DelftDa Vinci College Purmerend
- Recommendations
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2 people have recommended Guy
- Connections
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267 connections
- Websites
Guy Sie's Summary
I've been trained as a marketeer with a communication research background, but technology is my passion. Prior to communication studies I endeavored to become an electrical engineer and a computer scientist, but neither study included the social elements I craved in my education. Now I get the best of both worlds.
My niche is the overlap between these two worlds, the point where technology and marketing meets. How do you use technology to create new possibilities for marketing? And how do you use marketing to sell new technologies? Nothing stays the same for long here and I want to be at the frontier.
Specialties
Social media, New technology
Guy Sie's Experience
Junior Online Strategist
Etcetera
Privately Held; 51-200 employees; Marketing and Advertising industry
October 2009 – September 2010 (1 year)
Marketeer
Freelance
February 2008 – October 2009 (1 year 9 months)
Developed marketing plans for beginning entrepreneurs, often using existing social media networks to push into the market. If needed also performed related tasks, such as developing websites, corporate identities or photo materials.
Audit Committee member
AEGEE-Enschede
Nonprofit; 10,001+ employees; Nonprofit Organization Management industry
January 2006 – September 2008 (2 years 9 months)
Oversaw financial policy, audited the books and supported the treasurers of AEGEE-Enschede in performing their duties.
Project Manager
Markeys Branding
July 2007 – September 2007 (3 months)
Supported the lead strategists by coordinating their name development projects, e.g. updating clients on project status, contacting research companies, consolidating research results, supervising brainstorms with freelancers, etc.
Intern
Markeys Branding
February 2007 – June 2007 (5 months)
During my internship at this name creation company in the Netherlands, I evaluated the company's current situation and helped develop a new positioning and identity to set it apart from its competitors. Using this new identity as a guide I created a base for future marketing and communication activities.
Treasurer
AEGEE-Enschede
Nonprofit; 10,001+ employees; Nonprofit Organization Management industry
January 2005 – January 2006 (1 year 1 month)
Treasurer of the second-largest students' association in Enschede during a full-time board year. Principal responsible for all financial matters concerning the association, from financial policy down to committee level budgets. Gained experience managing people as board liaison for several committees. Member of the audit committees of two conference foundations and an Erasmus (international student mobility) foundation. Involved in the financial organization of "Spring Agora 2005", a students conference with 800 participants, and "Media Minded", a students conference with 65 participants.
Guy Sie's Education
Universiteit Twente
MSc., Communication Studies
2008 – 2011
Graduated with honors. Completed the Marketing Communication master track, combined with several relevant courses from the New Media track.
For my master's thesis, which was called "In the Eye of the Beholder; The Effects of Authenticity Cues on Purchase Intention and Overall Brand Rating, depending on Desire for Control", I examined the often assumed positive effects of authenticity on brand outcomes. This thesis was awarded an 8 out of 10, cum laude.
Universiteit Twente
BSc., Communication Studies
2002 – 2008
The first dotcom bubble proved that there was still a lot of road to cover where technology and marketing overlapped (and that people needed more common sense. But that's a subject for another time). I already had a great interest in marketing and advertising from a creative viewpoint during my youth. Communication studies provided an academic foundation where I could combine my love for technology with my interest in marketing.
For my bachelor thesis I researched the the brand and product image of the Microsoft Xbox 360 compared to its competitors (Sony Playstation 3 and Nintendo Wii) in the gamer target audience.
Activities and Societies: students' association AEGEE-Enschede, study association Communiqué, student rowing club Euros, yearclub Scatenati, diverse committees within AEGEE-Enschede, summer exchange to Prague, band .punt Uit!
Universiteit Twente
Propedeuse, Computer Science
2000 – 2002
I thoroughly enjoyed my switch to the software side. But after attaining the propedeuse diploma I realized I was not a born coder, not like the best of my classmates were. They ate, dreamt, slept code. I felt I was still in the wrong field, that I wasn't fulfilling my potential.
Activities and Societies: study association Inter-Actief
Technische Universiteit Delft
Electrical Engineering
1998 – 2000
Technology has always been a passion of mine, I was practically glued to my computer during high school. Designing computers seemed an appropriate career choice, but after two years I discovered I was far more interested in software than hardware.
Activities and Societies: student rowing club Proteus-Eretes, study association ETV
Da Vinci College Purmerend
VWO, High school education
1992 – 1998
Graduated in Dutch, English, History, Calculus, Physics, Biology and Chemistry.
Activities and Societies: Student council, High school musical, High school audiovisual team
Guy Sie's Additional Information
- Websites:
- Groups and Associations:
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yearclub Scatenati
