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The ABCs of Pricing
Buyers are irrational. Predictably so. Here are three of the frameworks "anchors, bumps, and charms" they use to decide what they’ll pay for your product or services. Read more
Pricing Strategy
How to Raise Prices
Chargify's clients were happy—as long as they didn't have to pay. But when prices went up, the goodwill went away. Read more
eMusic's Bold Move
Customers were outraged by a price increase. Did the company learn its lesson? Read more
Why the Price is Right
There is a price behind each choice that we make, writes Eduardo Porter. Read more
The Growing Cost of Doing Business in China
Small businesses such as Olive Juice and Gonzo Games grapple with rising prices. Read more
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Recent Pricing Strategy Articles
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3 Ways to Lower Your Break-even Point
Taking steps to improve profitability can actually help you to increase customer value and build brand equity. Read more
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The Price is Right – Or Is It?
How to develop a pricing strategy that reflects the true value of your products. Read more
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How Do You Decide On Price? Experiment.
The story of how two professors landed on the price at which a California winery would sell the most Cabernet Sauvignon. Read more
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Warby Parker Disrupts the Eyewear Industry
The founders explain how they dramatically undercut the dominant glasses makers. Watch video
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How to Beat the Defensive Pricing Game
Are your competitors lowering prices? Here's how to beat them at their own game. Read more
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Being Prepared When Things Go Wrong
What’s the best policy for raising prices to offset the cost of materials? Read more
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How to Avoid the Price-War Trap
Dealing with low-priced competitors Read more
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Making Haircuts for Kids Fun for Parents
Children's haircuts can be just as uncomfortable for parents as they are for kids. So Joanna Meiseles set out to create a hair salon just for kids. Read more
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Capitalizing on the Economic Recovery
Each economic recovery is different. Norm Brodsky gives advice on planning for recovery. Read more
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Dan Leahy, Co-founder of Savored
Learn how a pair of young Wall Streeters decided to quit their jobs to launch an online deal site that focuses on upscale restaurants. Watch video
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