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5 Traits of Great Company Names
Before settling on a name, consider these five traits that all great company names share. View slideshow
Naming a Business
Preparing to Launch Your Start-up
Preparing to launch your start-up means more than simply making sure you have a viable product and potential customers. Here are five tips on how to prepare yourself to be a founder. Read more
How to Name Your Company
Though some experts would argue that a company name doesn't affect the success of a business, there is a thing or two that small businesses can learn from the corporate giants that have turned their names into high-profile brands. View slideshow
How Much Is Your Business Logo Worth?
John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Read more
4 Tips for Great Logo Design
What makes a logo design great? Here are four characteristics that distinguish great logos from the legions of the not-so-great. View slideshow
Naming a Business topics:
Recent Naming a Business Articles
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Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
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The Case for Sharing Company Secrets
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
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A Risque Breath Mint Makes a Bid for the Mainstream
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
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How to Make Money on Facebook
Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how. Read more
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See the Coolest Sleep Technology at CES
Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show. Read more
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Who Will Survive After CES?
The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas. Read more
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What Does Your Company Look Like From the Outside?
Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now. Read more
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The Trademark Dilemma
Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve. Read more
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Chip Conley: The 5 Things Everyone Wants From You
Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’... Read more
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How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
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