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Perfecting the Pop-up Store
A chain of New York City beauty stores relies on Halloween pop-ups to expand its reach. Read more
Marketing
What's in Your Closet?
Start-up Stylitics allows marketers to have a voyeur's view into the daily clothing choices of consumers. Read more
7 Ways to Make a Mini-Marketing Campaign
Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money. Read more
Issuing a Great Apology
So you messed up. Big. How do you explain your company's misstep to the public? Just say it: "I'm sorry." Read more
Why He Stays Out of View
Why this advertising and marketing company, which develops marketing campaigns for entertainment networks, consumer companies, and inventors, stays out of view Read more
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Popular Advisor Tutorials
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Marketing Strategy
Resources for dominating your market with a strategy that capitalizes on your company's core strengths.![[image]](http://mowser.com/img?url=http%3A%2F%2Fwww.inc.com%2Fuploaded_files%2Fadvisormodule%2F100x75%2FAnnMarieHarrington_22.png)
Online Marketing
Your company must have an effective online presence. Exploit social media, email, community building, and more to increase your sales.![[image]](http://mowser.com/img?url=http%3A%2F%2Fwww.inc.com%2Fuploaded_files%2Fadvisormodule%2F100x75%2FMichaelPowell_24.png)
Public Relations
Communicating your interesting and unique story will help get the media's attention and hopefully boost business.Recent Marketing Articles
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10 Meaningless Sales Terms
At one time, these phrases made a real impact on potential customers. Not anymore. Read more
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Protect Yourself From Poachers: 5 Tips
Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. Read more
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7 Ways to Romance Your Clients
Forget the long-stemmed roses and tickets to Broadway plays. I've found smarter ways to woo my company's best clients. Read more
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A Valentine's Day Guide to Wooing the Media
It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Read more
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How to Be Liked at Work (or Anywhere)
These 6 simple rules virtually guarantee that the people you work with will want you around. Read more
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Raising Capital? Follow These Public Relations Rules
If you think that PR is just about the press mention, think again. A great media campaign can actually make you money. Here's how. Read more
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Nice Girls Brag: Here’s How
Women are told that it’s not ladylike to brag. But done right, it can be one of the most effective ways to grow your business and your influence. Read more
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How to Give Great Presentations
Follow these five tips to deliver persuasive presentations. Plus, one trick from Naveen Jain, co-founder of Intelius, a data company. Watch video
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How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
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3 Lessons From the Susan G. Komen for the Cure Disaster
The foundation's recent public relations mess offers valuable takeaways for small businesses. Read more
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