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Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne. They were able to leverage paid, earned, and owned assets to create an experience for their fans that led to large sales in the first week. View slideshow
...as former Campbell's Soup Company CEO Doug Conant brought the brand back by encouraging every possibility. Read more
A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. View slideshow
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
Before settling on a name, consider these five traits that all great company names share. View slideshow
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As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
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When it comes to branding, the larger danger is spending too much, rather than spending too little. Read more
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There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
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Moves that every entrepreneur should steal from the Tom Coughlin playbook. Read more
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Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
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Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
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Chances are there's not many differences between your business and your competitors. Some creativity can add value and uniqueness to your venture, brand, or ... Read more
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When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that. Read more
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With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
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Here's why your marketing team and your sales team can't get along. Hint: The sales team is probably right. Read more
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