Junior Online Strategist at Etcetera
Marketing and Advertising | Utrecht Area, Netherlands, NL
I've been trained as a marketeer with a communication research background, but technology is my passion. Prior to communication studies I endeavored to become an electrical engineer and a computer scientist, but neither study included the social elements I craved in my education. Now I get the best of both worlds.
My niche is the overlap between these two worlds, the point where technology and marketing meets. How do you use technology to create new possibilities for marketing? And how do you use marketing to sell new technologies? Nothing stays the same for long here and I want to be at the frontier.
Specialties: Social media, New technology
Oct 2009 - Sept 2010
Junior Online Strategist / Etcetera
Feb 2008 - Oct 2009
Marketeer / Freelance
Developed marketing plans for beginning entrepreneurs, often using existing social media networks to push into the market. If needed also performed related tasks, such as developing websites, corporate identities or photo materials.
Jan 2006 - Sept 2008
Audit Committee member / AEGEE-Enschede
Oversaw financial policy, audited the books and supported the treasurers of AEGEE-Enschede in performing their duties.
Jul 2007 - Sept 2007
Project Manager / Markeys Branding
Supported the lead strategists by coordinating their name development projects, e.g. updating clients on project status, contacting research companies, consolidating research results, supervising brainstorms with freelancers, etc.
Feb 2007 - Jun 2007
Intern / Markeys Branding
During my internship at this name creation company in the Netherlands, I evaluated the company's current situation and helped develop a new positioning and identity to set it apart from its competitors. Using this new identity as a guide I created a base for future marketing and communication activities.
Jan 2005 - Jan 2006
Treasurer / AEGEE-Enschede
Treasurer of the second-largest students' association in Enschede during a full-time board year. Principal responsible for all financial matters concerning the association, from financial policy down to committee level budgets. Gained experience managing people as board liaison for several committees. Member of the audit committees of two conference foundations and an Erasmus (international student mobility) foundation. Involved in the financial organization of "Spring Agora 2005", a students conference with 800 participants, and "Media Minded", a students conference with 65 participants.
2008 - 2011
Universiteit Twente
MSc. in Communication Studies
2002 - 2008
Universiteit Twente
BSc. in Communication Studies
Activities: students' association AEGEE-Enschede, study association Communiqué, student rowing club Euros, yearclub Scatenati, diverse committees within AEGEE-Enschede, summer exchange to Prague, band .punt Uit!
2000 - 2002
Universiteit Twente
Propedeuse in Computer Science
Activities: study association Inter-Actief
1998 - 2000
Technische Universiteit Delft
Electrical Engineering
Activities: student rowing club Proteus-Eretes, study association ETV
1992 - 1998
Da Vinci College Purmerend
VWO in High school education
Activities: Student council, High school musical, High school audiovisual team
Chris Colfer, Darren Criss