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2012-02-15
/ 12012-02-15
Feeling frustrated because you gained a number of great incomings links to your website a month or two ago, and Google still hasn't noticed them? It can take time for the search engine to notice those links – and more time to decide what they're worth. Just how long will you have to wait? Keep reading.
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2012-02-08
/ 02012-02-08
You know that good content can contribute to a better standing in the search engines, to say nothing of more visitors to your website. But did you know that by making a few small changes in the way you build your content, you can see big returns? Keep reading for some tips.
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2012-02-03
/ 02012-02-03
Ask a business owner how they're marketing their company, and they might talk about pay-per-click campaigns, loyalty discounts, newspaper ads, search engine optimization, and more. That's accurate as far as it goes, but it's only part of the picture.
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2012-01-25
/ 12012-01-25
Your landing page should be geared to making visitors convert, whether that means buying a product, signing up for a newsletter, making a donation, or requesting more information. If it isn't doing the job, keep reading for some relatively simple adjustments you can make to improve its persuasiveness.
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2012-01-18
/ 12012-01-18
If you still haven't gotten involved in social media to promote your business, what's holding you back? Using it will help you fulfill your business resolutions to reach a larger market and improve your bottom line. Let me show you why 2012 is a great year to get busy with social media.
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2011-12-28
/ 02011-12-28
When you're building and adding content to your e-commerce website, you want it all to lead to one thing: the sale. But not everyone who arrives at your site is ready to buy just then. Turn your back on these visitors and you're leaving money on the table.
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2011-12-22
/ 12011-12-22
You've probably heard that if you want to develop a good relationship with your customers and the general public, your company needs to be transparent. That's especially true if you get into social media. But what exactly is meant by being transparent? It's simpler than you think.
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2011-12-14
/ 02011-12-14
With the constant pressure to produce fresh content for your website, especially if you blog, it's understandable that you'd want to find a shortcut. After all, good, fresh content takes a lot of time and effort to create. But don't make the mistake of falling for the ads and promises of makers of article spinning software.
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2011-12-07
/ 02011-12-07
Many companies that want to turn visitors into customers, and customers into local, repeat buyers, study Amazon. This huge e-tailer almost magically seems to attract and keep loyal customers. But you don't need to be an Amazon to do this; you just need to think like a customer.
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2011-11-30
/ 12011-11-30
Sometimes it's the little things that make a big difference. That's especially true when you're trying to rank your site in the search engines. If you're doing everything you can think of to win a place in organic search, and it's not working, maybe the problem is in you website's code.
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2011-11-23
/ 02011-11-23
If you want your website's content to get seen by your target audience, you need to get high rankings in the search engines, where they're looking. That means you need to write for Google, Yahoo, and Bing as well as your human readers. It's not as tricky as you think, if you keep a few tips in mind.
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2011-11-16
/ 02011-11-16
More people do their holiday shopping online every year. On average, online retail stores saw their sales for Cyber Monday 2010 (the Monday after Thanksgiving weekend) increase nearly 20 percent over the same day in 2009. If you'd like some of that action at your e-commerce website, keep reading.
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2011-11-10
/ 02011-11-10
If you haven't chosen a domain name for your start-up yet, you might want to consider using your brand name – or, more specifically, using a brand name that exactly matches your industry. Exact match domains (EMDs) may be declining in power, but they still pack quite a punch.
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2011-11-02
/ 22011-11-02
So you've taken the social media plunge and begun interacting with your customers online. You've started answering their questions and helping them solve their problems. You're also working to make amends to dissatisfied customers. That's great, but you need to remember a key point: social media is a public venue. This dictates how you respond.
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2011-10-26
/ 12011-10-26
Next month, most people will begin their holiday shopping in earnest. Are you ready for it? More importantly, how will you approach it? With a lot of money riding on it, you could go with what you think is tried and true, but you risk leaving money on the table.
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2011-10-19
/ 12011-10-19
Every business encounters it sooner or later: that bad review on Yelp or Facebook or other social media site. Sometimes, you may even suspect that one of your competitors placed the review, with malicious intent. Keep reading to find out what you should do about it.
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2011-10-13
/ 02011-10-13
E-commerce websites (and their owners) face some unique challenges that their brick-and-mortar cousins usually don't need to consider. You serve a potentially international customer base, but need to come across as a “local” to make your sales. Here are some strategies to help you pull this off.
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2011-10-05
/ 02011-10-05
If you're old enough to have grown up without social media, and you're trying to market your website, you might be feeling a little lost. It's not unusual for older marketers to fear Facebook and Twitter, or not understand the point of it. You'd be ignoring them at your peril, however, and missing out on a great opportunity.
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