Online marketing that works
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Does thinking about it make you stumble and sweat?
Have you put it off, because you’re worried it will suck?
You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.
If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.
But just because they’re simple doesn’t mean people don’t screw them up.
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Ever hear two people arguing and then someone dismisses their differences like this: “Well, that’s just semantics”?
What the person means by that is the difference boils down to “just” a difference in the meaning of the words. In other words, the meaning of a word isn’t all that important.
Really?
For serious SEO professionals (and marketers), the specific shades of meaning of a word can make a world of difference. That’s why modern search engine optimization has gone beyond basic keyword research into synonym creation, semantic search optimization, and further into semantic themes.
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In case you’ve been living in a mountain cave in Bhutan for the past couple of months, Pinterest is a relatively new social networking site that allows users to create online image collages, then quickly and easily share those collages — called “pinboards” — with other Pinterest users.
It’s fun, easy, and catching on like wildfire right now.
Part of Pinterest’s appeal is that it’s beautiful. Enter the lovely world of Pinterest, and all the troubles of your day-to-day life just seem to slip away in a stream of perfect little black dresses, baby otters, and cherubic children who never seem to get dirty or mouth off to their parents.
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Raise your hand if this sounds familiar …
You meet someone and they say all the right things. They’re full of compliments and accolades.
Except, something bugs you about them. Their words don’t quite match their actions. They can be forgetful, and even mean. Eventually, the glow wears off, and you see them for who they really are.
It’s not what people say, it’s what they do that makes a relationship work.
And that’s how it is with your WordPress website, especially if you’re just getting started.
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We know that online marketing works when selling digital products.
When’s the last time you thought about selling physical products online?
Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business.
Ben Settle jumped on the line with me this week to talk about his old school physical information product business.
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