Whoa – an interesting test from Google. The emailblog.eu reports that Google is testing direct email subscriptions within search results for Google Adwords. They’re currently running a test with Honda… It will be interesting to see how this influences marketing via Adwords and its impact on email marketing. One of the challenges of email marketing is [...]
WooThemes Affiliate Program
Not sure when WooThemes launched this feature for affiliates, but a very smart approach. They’re allowing each of their affiliates to offer a 20% discount to referrals for up to 3 days each month. Tweet
Getting Those First Customers
One of the major challenges for start ups and early stage companies is getting those first customers. If it’s a web-based company- how do you get more visitors to your website? How do you get these visitors to pay for your product or service? It’s not easy and it goes without saying that if you [...]
Leveraging Design as a Differentiator
This is a post that I wrote a couple of years ago, on a different blog, but I wanted to post it again here as it’s still relevant. Right-brain versus left-brain or designers versus accountants, both refer to two different ways of viewing the world. I call them Crunchers (as in ‘number crunchers’) and Creatives [...]
I’m Starting a Company
I recently left iContact after 6.5 years as their VP of Marketing. It was a lot of fun, a ton of hard work, a great learning experience, and I made many life-long friends during my time there. I absolutely without-a-doubt knew I wanted to join a start-up after college because I wanted to start my [...]
