I had to travel on Valentine’s Day this year. Admittedly, I’m not a staunch believer in Hallmark Holidays, but I do believe in love and wouldn’t have minded being with my three very special Valentines instead of jetting to a meeting in San Diego. But duty called and off I went.“Who cares?†you’re asking. “Shouldn’t you be writing about business, not pleasure?â€Not necessarily. In my world, they’re... read moreEverything
LUV is in the Air. And on the Ground.
By: Michelle Olson, Guest Blogger 
Feb 17 2012
I had to travel on Valentine’s Day this year. Admittedly, I’m not a staunch believer in Hallmark Holidays, but I do believe in love and wouldn’t have minded being with my three very special Valentines instead of jetting to a meeting in San Diego. But duty called and off I went.“Who cares?†you’re asking. “Shouldn’t you be writing about business, not pleasure?â€Not necessarily. In my world, they’re... read moreStudy: Southwest is America's Most Desired Brand!
By: Brooks Thomas 
Feb 17 2012
I was pleased to discover yesterday that Southwest Airlines has taken top honors as "most desired brand" in a recent study, published today in Forbes Magazine.The study, put out by a neuromarketing firm named "Buyology," is rather unique, in that it uses a technique called "latency response" to garner results. The method, in essence, makes the subject choose quickly before conscious thought... read moreFlashback Fridays: Origins of the Boeing 737—Part One
By: Brian Lusk 
Feb 17 2012
The “Originalsâ€: The 737-100 and 737-200 As we prepare to put our first Boeing 737-800 into service and on the heels of our announcement as the launch customer for the 737MAX, I thought it might be fun to take a step back and look at the heritage of this magnificent airliner. Michael Lombardi, Boeing’s Corporate Historian, selected these images for us, and I will share them with you... read moreFlash Forward—Part Five: Initial Views Inside Our First 737-800
By: Brian Lusk
Feb 16 2012
The pace of the construction of our first 737-800, N8301J, is progressing at a crisp rate. Did you know that the assembly line is always moving once the landing gear are installed? It moves about two inches a minute, but any worker who sees a problem can stop the line until the problem is corrected. In this installment, we get our first look inside the cabin. Finishing an... read moreThe Truth Fairy
By: Bob Jacquemotte 
Feb 16 2012
Early one morning I was getting ready to leave for work. I was a Customer Service Supervisor in Corpus Christi and worked the 0430-1300 shift. Before I left the house, I always made sure I had my keys, badge, and name tag. I also had a few drink coupons we would use for Customers who had been inconvenienced throughout the day. Working the early shift, I had learned to get ready... read more
Culture Ambassadors Sharing the Warmth!
By: Mallory O'Teter 
Feb 15 2012
Yesterday was my favorite day of the year: Valentine's Day. LUV was in the air...literally! This Valentine's week (and yes, as a girl, I like to give it a whole week) has been full of LUV as we kicked off service in Atlanta and had the opportunity to get to know and LUV our AirTran family. I'm not sure the weekend could have gone any better. There was one event after another,... read more
The Makeshift Green Screen, For The Win
Feb 15 2012
When I saw that SWA was on Viddy with a contest, I knew that I had to make something that would be entertaining and decent. At first, I was upset due to lack of ideas. It might not seem like a long time, but it took about an hour for us to come up with a 15-second Viddy. We pulled out the green screen and all the lights for best effect. We knew that we needed gold. We needed to raise the... read more
Going Green: Love The Planet!
By: Marilee McInnis 
Feb 14 2012
Happy Green Tuesday! Love is definitely in the air, especially at the LUV airline. I love how we “own the holidays,†especially this one, and I love the traditional celebration we undertake each year – Heroes of the Heart. The winners this year are very near and dear to my heart, but I won’t give it away in case it hasn’t been officially announced! This Valentine’s Day,... read more
Atlanta At Last! [Live Blog]
By: Brooks Thomas
Feb 14 2012
This blog chronicles our grand entrance into Atlanta, and the state of Georgia. You can also follow our Atlanta At Last coverage on Twitter, and as told by four guest bloggers with the AJC (Atlanta Journal-Constitution). Tuesday, February 14th: Atlanta, you have taken our collective breaths away. We can feel the love from Customers, our various hosts for this opening weekend, and... read more
Flash Forward—Part Four: The Continued Progress of Our First 737-800
By: Brian Lusk
Feb 14 2012
In our last installment, the future N8301J was in the first position of the moving assembly line at Boeing’s Renton, Washington, assembly plant. It's really incredible to me that it's possible to assemble a bunch of metal and other materials into a machine that will not only soar safely through the heavens, but it will do it in rain, snow, and extreme heat for the next 20 years or so.... read more![[image]](http://mowser.com/img?url=http%3A%2F%2Fwww.blogsouthwest.com%2Fsites%2Fdefault%2Fthemes%2Fswa%2Fimages%2Ficon%2Ftwitter.gif)
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Atlanta At Last! [Live Blog]