Self-serve is expected to be a cornerstone of Twitter's revenue growth, though its contribution will be small in the early going while it looks to scale the number of small businesses using its platform.
Ogilvy & Mather has hired Wieden & Kennedy, Amsterdam's managing diretor, Lee Newman to serve as its new president.
Cole Haan's new chief marketing officer, Ivan Wicksteed, is shaking up the brand's media plan and providing it with a clear identity.
Henkel Consumer Goods has shifted creative duties for its laundry and home-care brands, including Purex, Renuzit and Soft Scrub, to San Francisco-based Pereira & O'Dell.
J.D. Beebe is the 26-year-old copywriter behind the site GrabSomeGoodby.com, a site where laid-off workers can upload their profiles.
Rapid social and technological shifts have changed the business decision-making landscape, so that CMOs are taking a lead role in driving an organization's growth.
The Westminster Kennel Club Dog Show's move to drop Pedigree because its pet-adoption ads were too sad may have actually benefited the dog food brand as consumers champion its cause.
More people checked out Ford trucks than Chevys on the Kelley Blue Book website after the latter issued a dig at the former on the Super Bowl. So does that mean the move backfired?
The passion that drives a super fan today is very similar to that of the Snapple-lovers of the early '90s, but the modes of engaging, promoting and interacting with brands has changed dramatically.
Every so often the universe presents the perfect package: an enterprise so monumentally loathsome that you can safely despise everyone involved.
Any artist or inventor wants to protect his or her most valuable creations, and hip-hop's power duo Jay-Z and Beyonce are treating their first child much the same.
The common remedy for a company in trouble is "more." What else can we do? Who can we buy? How can we expand? That's getting it exactly backwards.
Sure, students of political advertising know about "Daisy," but that might not have been the most-vicious attack ad in the LBJ-Goldwater race of 1964.
Beckham tells Ryan Seacrest how he tied up with H&M to do that sultry Super Bowl ad.
The new pages will start in beta with a handful of partners and be released to more marketers in stages, according to two executives briefed on the plans.
Ahmed Shihab-Eldin, most recently the co-host of an Al Jazeera English TV show called "The Stream," is joining HPSN as its first producer-host.
Online retailers like Amazon are waking up to the profit potential of monetizing their online data via ad sales, but it's not so easy to pull off.
Glam has made a big marketing hire in Erin Matts, who was chief digital officer at OMD before joining the brewer, as it prepares to file for an IPO.
Facing stiff competition from Google, Apple is lowering prices to $100,000 and boosting payments to app developers.
Online gaming company is looking to ad revenue to help decrease its dependence on payments, and on Facebook.
Carnival Cruise executives went silent too early after their ship ran aground in Italy last month, allowing social-media comments to cast a negative pall over the brand that will prove tough to lift unless they get more engaged.
Advertising that isn't engaging is simply ignored, much less shared. We all need to up our game to stay relevant. Aspirational messages that will be widely shared are the most effective way to explain what a brand stands for and hopes to achieve.
The peak moments of social buzz during the Grammys came during Adele's performance.
The cable giant managed to slow its hemorrhage of customers, and ended the year with 22.3 million video and 18.1 million broadband subscribers.
OK Go's latest video doesn't shove Chevy logos in your face. "But look at what it's doing for their marketing," says the rocker in this Q&A.
A year after exiting the top post at WPP's Y&R, Hamish McLennan has landed at News Corp., where he will help forge ties with global brands.
After Jude Law, Steve Coogan and others settled with News Corp., Charlotte Church's claim is the only "test case" remaining. The News of the World reported her father was having an affair and used cocaine, and that her mother tried to kill herself as a result.
Glamour magazine has set up a shoppable wall in New York that's reminiscent of Tesco's virtual supermarket in a South Korea subway station last summer.
Advertisers are betting on the Academy Awards even though this year's "Best Picture" nominees are largely smaller films, which has dampened past ratings.
The comedy "Orange is the New Black" becomes the second original series bankrolled by Netflix, following "House of Cards." Netflix also has rights to "Lilyhammer" and new episodes of "Arrested Development."
Peter Arnell and former employer Omnicom Group have settled their lawsuit over the ad and design guru's library.
On the heels of Jeff Benjamin's decision to join JWT, the agency is losing Ari Merkin, an executive creative director in Miami; and Dave Rolfe, head of integrated production in Boulder.
After three years run, San Francisco-based Pereira & O'Dell and the University of Phoenix are parting ways. The move comes as the client initiated an agency review under new CMO Arra Yerganian.
After a review, Avis has hired Publicis Groupe-owned Leo Burnett as its U.S. creative agency -- dealing another blow to Interpublic Group of Cos.' McCann, the incumbent on the account.
Publicis Groupe's Starcom MediaVest Group is tripling up on the new-business front with ambitions to turn Spark, its small and quiet media offering, into a viable third shop.
Omnicom Group's fourth-quarter profit rose 10.3% compared with the year-earlier period, to $271.9 million from $246.5 million, the company announced today. Full-year profit was up 15.1%, to $952.6 million from $827.7 million.
Omnicom Group's Zimmerman has been named agency of record for Extended Stay Hotels following a review.
David Sable has granted Y&R's new North American chief, Carter Murray, the additional role of CEO of Y&R New York. Current CEO Tom Sebok is leaving, effective immediately.
Take a moment to laugh, won't you? BFG9000's latest demonstration of how easy to use discount travel search site Kayak is.
The FCC voted 3-0 to require that banks, airlines, insurers and telephone carriers obtain written consent from consumers before sending the recorded marketing messages known as robocalls.
Diamond Foods' loss is Kellogg's gain as it agrees to buy Pringles from Procter & Gamble. The pact will add to a snack portfolio that includes Cheez-Its and Keebler and make the chips Kellogg's No. 2 brand.
Team Detroit has made a bikini-clad gal named Dalena Henriques a big player in a new Ford ad appearing in the sports mag's pages.
The longtime Conde Nast executive, who left his publisher post at Vogue in 2010 and went to IMG Worldwide, will lead the event and trade-show company's fashion group.
You know how sometimes you'll ask a friend to give you a rescue call in the middle of a bad date? Andes Beer and Del Campo Nazca Saatchi & Saatchi go one step further and provide a whole team of heroes to pull you out of your cousin's wedding or great-aunt's 50th anniversary party.
That Chipotle even aired a TV ad is a bit unusual since the chain has said traditional advertising has become less important.
A dollar bill is always worth more when you find it crinkled up in an old pair of pants. Retailers are now applying this principle, called "surprise and delight," to how they reward their customers.
Greek broadcaster Antenna said it is considering legal action against Publicis Groupe, which it claims closed Leo Burnett in Athens rather than pay money owed local TV channels.
The 1980s-inspired fitness instructor who shocked Chinese commuters with her over-the-top persona last summer is once again urging white-collar workers to get fit, even if it means working out while riding in a taxi.
Mindshare is the latest agency to set up an international hub in India, broadening the scope of its Mumbai mobile practice to serve global clients.
As India's middle class grows and tourism becomes more popular, funny spots from JWT show travelers what could go wrong if they don't book with Thomas Cook.
Crisis management in China hinges more and more on effective use of microblogs, the vibrant Twitter-like social networks that drive public sentiment, a new report says.
Publicis Groupe announced a 7.3% increase in revenue to $7.7 billion for 2011, leading to a record profit of $795 million for the year. Organic growth, which doesn't include acquisitions, was 5.7%.
Google is planning its first stand-alone retail store at its European headquarters in Dublin after a trial at a computer shop in London.
GlaxoSmithKline is moving the global creative account for Aquafresh toothpaste from Grey Group to TBWA Worldwide, which will manage the business out of London, said people familiar with the matter.
And if they don't, they'll be relegated to overseeing promotions while someone else takes the chief customer officer role.
Welcome to the world of nonprofits, where inventiveness is as important as efficiency and effectiveness. The more successful nonprofit chief marketing officers are also some of the most passionate, pragmatic and quick-thinking around.
The company's brands are moving away from crass, frat-boy humor as they try to regain share taken by competitors, craft brewers and spirits.
How-to and best-of lists are incomplete and likely wrong. You can't hope to find one to follow with any certainty that it will take you where want to go.
Thanks to multimillion-dollar purses, stronger athletes are flocking to golf, and they're bringing social media-savvy and powerful swings, says PGA Tour CMO Tom Wade.
"We significantly reduced our non-productive spend during the year...That's the money we spend on production costs and agency fees, money that's not directly driving the exposure of our brands to the community and consumers," Unilever CFO Jean-Marc Huet told investors Thursday.
Marketers and their agency partners must embrace this period of change and grow alongside each other. A survey shows both facing a kind of digital adolescence.
The retirement of Ron Klein, Macy's chief stores officer, has tipped off a series of shuffles at the retailer, including the elevation of Martine Reardon to CMO.
Walt Disney Co., owner of the ABC broadcast network, is in talks with Univision Communications to create an English-language, 24-hour cable-news channel, according to two people with knowledge of the situation.
In a cost-saving move, Heineken's Tecate beer brand is shifting U.S. advertising from Kirshenbaum Bond Senecal & Partners' U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.
Well-known P&G exec Ida Chacon is joining the Latinum Network as VP-marketing and commercial solutions.
JC Penney is keeping its U.S. Hispanic agency Conill even as the retailer ends its five-year relationship with Saatchi & Saatchi and adds other agencies to its roster.
Clients are often depicted as conservative corporate yes-men, standing in contrast to the Technicolor brilliance of the agency's creative wizards. This image ignores a number of brand-side marketers who bring guts and innovation to the business. Here's a ranking of 10 forward-thinking executives, and some takeaways that may help you become a better...
Doug Sweeny Agency-client relationships are like a marriage. You need to talk, listen, compromise and have a sense of humor. Like most marriages, they start with the euphoric honeymoon. It can start to wear during the months and years ahead as the difficulties of daily life set in, but how you manage those things is what ...
Bacardi Global Chief Marketing Officer Silvia Lagnado puts a premium on having good relationships with her agencies. Yet Ms. Lagnado, who took the post in 2010 after a lengthy career at Unilever, always sees room for improvement. "The quality of your leadership and the quality of your relationship with the agencies makes a huge differenc...
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?" Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign t...
Wendy Clark, Sr. VP-Integrated Marketing Communications and Capabilities, Coca-Cola "Great clients are generally more concerned about their impact and output than on their greatness. That is our enduring focus in 2012. From my experience, great leaders make great clients. Sun Tzu identified five characteristics of great leaders that endure today ...
Three tips from Brad Jakeman, president-global enjoyment brands, chief creative officer, PepsiCo 1. BE OPEN TO ALL SOURCES OF CREATIVITY, BUT DON'T GET DISTRACTED BY SHINY OBJECTS. Popular culture is brimming with incredible storytellers, visual artists and utility builders. The trick is to be open to collaboration but retain the abil...
William and Kate are quietly leading the modernization of the British monarchy, a brand that has been reinventing itself since the first William sat on the throne in 1066. While the current Prince William, a flight lieutenant in the Royal Air Force, provides a steady presence, his beautiful wife, the former Katherine Middleton, inevitably attracts...
There's a princess inside every woman and a fantasy land where cuteness reigns supreme. That's the story of Majolica Majorca, a cosmetics brand from Japan's Shiseido aimed at young women. Its jewel-like products are sold in six other Asian markets, backed by lush, web-based storytelling, whispering promises of everlasting loveliness. Even t...
Jagermeister is No. 8 on Impact Databank's Top 100 Premium Spirits List this year, just behind megabrands such as Smirnoff, Bacardi, Absolut and Johnnie Walker, and ahead of better-known products such as Bailey's, Gordon's and Jim Beam. Executive board member Michael Volke modestly describes Jagermeister as a "niche brand" and attributes its su...
Known for provocative advertising that portrays Axe as a brand that makes young men irresistible to young women, Unilever took an even more outrageous approach than usual for the Latin American launch of its Full Control antiperspirant line, with a campaign called "Premature Perspiration." "We took a key topic that is related to men's virility a...
Moshi Monsters, the online social-gaming network that aspires to be a Facebook for kids, already has more than 50 million players around the world, with a new kid signing up every second. More than half of all 6-to-12-year-olds in the U.K. -- where the game started and is most entrenched -- have adopted at least one pet monster, called a Moshlin...
The 25 major sponsors included Heineken, Banco Itau -- which underwrote zip-lining and a giant Ferris wheel, respectively -- Coca-Cola and Volkswagen. Among the at-least 350 products licensed and heavily advertised: Rock in Rio-branded versions of Trident gum and the Volkswagen Gol, and a clothing line from local retailer Leader. "The seven day...
In its 125 years, Coca-Cola has been one of the world's most dependably good marketers. But there have been rougher times, as Joe Tripodi isn't afraid to admit. "We honestly believe that the company, probably 10 years ago, lost its way through arrogance, hubris," said the chief marketing and commercial officer at Coca-Cola. In mid-2...
Like Walmart, Amazon.com sells food, clothing, media and electronics -- the old-school foundation of modern retailing. But Amazon keeps reinventing its business by coming up with new lines to sell, some of them tangible, some of them the stuff of imagination not too long ago. In 2011, the e-tailer unveiled everything from the Kindle F...
Consider this: Out of a sex tape flourishes a brand that becomes the linchpin for three TV shows, a clothing boutique, books and a wedding whose rights sold for $17.9 million. Marketers, you should take notes. The Kardashian clan may look out of place on Ad Age's Marketer A-List, but we can assure you it deserves to be here. T...
In a year where big brewers continued to lose ground, Crown Imports stands out for one simple reason -- it is actually growing sales, overcoming a tough economy with aggressive advertising on Corona and new investments in surging smaller brands. The importer's sales to retailers were up 5% through September, compared to a roughly 2% decline...
Founded by California walnut growers a century ago, Diamond Foods is emerging as a snack powerhouse that could grow even bigger next year if it completes a planned acquisition of Pringles from Procter & Gamble. But despite its new heft, the marketer has kept the same scrappy, fearless attitude that fueled yet another year of rising sales for its ...
IBM's path to marketing success began strangely enough with a retreat from the very thing most consumers knew it for best -- the personal computer. Since the 2004 decision to divest the business to China's Lenovo and focus on business services and analytics, the IBM brand has never been stronger. In the annual Interbrand rankings, IBM has a...
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This project by Perfect Fools might give a whole new meaning to the phrase "internet cafe."
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
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