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Mayor Bloomberg came by to launch the new citywide Facebook page, Foursquare badge, Twitter feed, and Tumblr blog!

Cool trick: Their blog changes style based on the NYC’s weather and time-of-day!

Dean Huttenlocher also brought some exciting updates on the upcoming NYC Cornell/Technion campus.

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Name PBS Parents
Location Arlington, VA

Even the most amazing parents can use a little help sometimes. That’s where PBS Parents comes in. Their main site focuses on children’s development including social and emotional, physical and educational. The PBS Parents Tumblr blog, in contrast, celebrates the fun of parenthood. For example: Check out this incredible Mr. Rogers Cake, these pun-tastic vintage Valentine’s Day cards, and this helpful infographic on Types of Diaper Loads. Also, there are cute baby pics.

Also check out…

Animals Doing People Things
Because cute!

This Is What A Scientist Looks Like
The stereotypical perception of a scientist ends here.

Notes To My Future Husband
An irreverent guide to a happily ever after.

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As New York Fashion Week kicks off, we’re very happy to be partnering with Milk Studios to bring a team of local emerging voices in fashion from Tumblr to cover the events.

You can follow Alex, Bryant, Chloe, Lucie and Miguel and see everything Fashion Week by tracking the NYFW tag.

Photo by Bryant Eslava

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Name Richey Beckett
Location Wales, UK

Richey Beckett is an illustrator from South Wales in the UK. He works in pen and ink, mostly on music-related design projects like album artwork, merchandise, and poster art. “For me, working with new bands, exciting new records treading fresh ground—that’s as rewarding as working for any established act because you never know where it’s going to take you and what the finished record is capable of achieving,” he says. Richey’s dark and mysterious works have been exhibited around the world, and he sells limited edition prints through his store.

Also check out…

The Kennedy Center
Go behind the curtain of performances of the nation’s cultural center in Washington, D.C.

Ballerina Project
Dance, fashion design, and photography played out against New York City’s landscape.

Our Valued Customers
Conversations overheard at a comic book store, illustrated.

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Introducing: Highlighted Posts

Every now and then, a post comes along that’s meant for big things. It could be pulling the wraps off your new project, promoting your next show, raising awareness for a cause, or just sharing a truly incredible photo. 

Today you’ll have a new option to Highlight those extra-important posts. For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!

The Shorty Awards, honoring the top content producers on the social web, are once again presenting the 2nd annual Tumblr of the Year Shorty Award. The winner will be honored at their ceremony in March in NYC. This year the Shorty’s are also honoring the best Tumblr Brand Presence.

Last year the ceremony was hosted by The Daily Show’s Aasif Mandvi, and past winners include Conan O’Brien, Cory Booker, Sesame Street’s Grover, Suze Orman, Ted Leo, Neil Patrick Harris and NASA. You could be next!

Start making your nominations today and follow the Shorty Awards on Tumblr!

For several hours this evening, an issue resulting from a software upgrade caused the Dashboard to be slow or unresponsive for many users. While your blogs were not directly affected, we know that incidents like this are inexcusable.

We’re incredibly sorry and appreciate your patience with us tonight.

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Name Ben Popken Writes
Location Brooklyn, NY

Ben Popken is a blogger, freelance journalist, public speaker, and improv actor. Starting in 2006, Ben built up Consumerist.com from its infancy to national and international renown by taking a wry look at our consumer-driven lifestyle. He’s a natural at using social media to enhance his reporting, especially with investigations and stories on consumer activism. Ben also enjoys writing comedy sketches and updating his comedy blog, Ben Popken Is Just Kidding.

Also check out…

Medical State of Mind
A glimpse into the daily life of a year two medical student, chronicling the journey both within and without class.

Dear Meat
A collection of submitted letters to and from anything or anyone.

Black, White and Grey
A senior in high school who interned at Walt Disney Animation Studios with a passion for animation.

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Oh hey!

(Source: epitomeofperfectionn)

Tumblr Insights: Election 2012 Report

With the U.S. presidential campaign already off to a roaring start, news from the Republican primary contests has been a major topic across Tumblr. As we near another crescendo in Florida, we were curious how the campaign—from the numerous debates and rallies, to election ads and gaffes—has played out so far in terms of the type and quantity of attention received by each candidate on Tumblr.

The first graph shows how frequently each candidate’s name appeared in posts. The second shows other tags most frequently associated with each candidate. We’re most impressed with the viral power of one creative concept blog: When Rick Perry’s Unpopular Opinions sprang up as a parody of one of Perry’s campaign videos, he easily became the most blogged candidate overnight.

Our Insights team will be bringing you more data as the campaigns progress!

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