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Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses
Some small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at [...]
February 16, 2012 at 7:45 pm ET by Matt McGee | Comment | Read Story
Pinterest Drops Skimlinks, Might Try Ads; Says Copyright Issues Not A Significant Issue Yet
Pinterest has stopped using Skimlinks to monetize some of the “pins” that its users were publishing on the site and, in other news, the company also says that copyright issues haven’t been a “significent issue” to date. Pinterest CEO Ben Silbermann has been making the rounds a bit this week (“finally,” some would say) and [...]
February 16, 2012 at 4:37 pm ET by Matt McGee | Comment (1) | Read Story
Hands On With msnNOW, Microsoft’s New “Social Trend Breaking” Site
Last night Microsoft announced msnNOW, a service that aggregates content around trending topics.  msnNOW allows users to choose what the hottest trends are by showing a share count for each trending topic. Other than the web presence at now.msn.com, users can interact with the msnNOW Facebook app and mobile site. What Is It? One of the [...]
February 16, 2012 at 10:07 am ET by Greg Finn | Comment | Read Story
MARKETING NEWS BRIEFS
Marketing Day: February 16, 2012 Marketing Day: February 15, 2012 Introducing Inbound.org: Community-Curated News For Marketers Report: More Than Two-Thirds Of Google+ Users Are Male Google+ Improves Upon Circles & Makes Finding Others Easier
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FEATURES & ANALYSIS
Is Yahoo About To Make Another Big Mistake — With Its Display Ad Business? Google Analytics For The Enterprise: Perception & Reality The Facebook Backlash Has Begun Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check
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8 Great Ways To Use QR Codes For Marketing
Mobile Marketing Column - Leah Goodman![[image]](http://mowser.com/img?url=http%3A%2F%2Fmarketingland.com%2Fimages%2Fauthors%2FLeahGoodman-sm.jpg)
QR (Quick Response) codes are an awesome mobile marketing tool, and are now popping up literally everywhere. Some of the methods of using QR codes today make great sense, like on a business card, so people can scan your info instead of having to type it all in. And then the placement of some QR [...]
3 Steps To Better Marketing Through David Beckham’s Abs
Search Marketing Column - Vic Drabicky![[image]](http://mowser.com/img?url=http%3A%2F%2Fmarketingland.com%2Fimages%2Fauthors%2FVicDrabicky-sm.jpg)
Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting for the fashion brand. I’m not suggesting [...]
Marketing Metrics & Monetization Tactics For The Application Age
Analytics & Marketing Column - Gabe Donnini![[image]](http://mowser.com/img?url=http%3A%2F%2Fmarketingland.com%2Fimages%2Fauthors%2FGabeDonnini-sm.jpg)
Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. The arrival of smartphones brought with it the “application age,†a time period in which over the last few years approximately one million of third-party applications have [...]
Mix & Match Targeting In The Google Display Network
Display Advertising Column - Shelley Ellis![[image]](http://mowser.com/img?url=http%3A%2F%2Fmarketingland.com%2Fimages%2Fauthors%2FShelleyEllis-sm.jpg)
In the “old†days of the Google Content Network, now known as the Google Display Network, your only option was to give Google a few keywords (and your money) and see what kind of results you got back. For several years, it was a risky place to advertise but even in those days, many advertisers [...]
Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses Pinterest Drops Skimlinks, Might Try Ads; Says Copyright Issues Not A Significant Issue Yet Hands On With msnNOW, Microsoft's New "Social Trend Breaking" Site Report: Some Brands Will Get Facebook's Timeline This Month Google+ Suggested Users Get 10,000 New Followers Per Day, But Are They Real?
Is Yahoo About To Make Another Big Mistake -- With Its Display Ad Business? Google Analytics For The Enterprise: Perception & Reality The Facebook Backlash Has Begun Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero No, You Don't Need To Fear The Google Privacy Changes: A Reality Check
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