Everyflight.com brand campaign for AirTran’s wifi launch – exclusive interview

AirTran, the American low-cost carrier, announced a couple of days back that it’s launching wifi on every single one of its 136 planes by mid-July. It wasn’t just the scale or speed of the implementation that startled many, but also how the announcement was preceded by a very innovative social media brand campaign.

And I took this opportunity to bring SimpliFlying’s readers up, close and personal with the brain behind this campaign – the Creative Director for the Everyflight.com project, Pat Hanna.

What was Everyflight.com about?
Over the last three weeks, AirTran has been running a teaser promotion asking their customers what they would want to see on every flight. The integrated teaser and launch campaign was developed in partnership with Cramer-Krasselt, Chicago, and was supported by TV spots, radio, Internet banners, out-of-home and airport signage.

At the heart of the effort was www.everyflight.com where people could make their own suggestions, vote “boo!†or “yah!†on previous submissions, view charts and graphs including a leader board and poll map, and sign up for a chance to win a seat on every flight. Upwards of 230,000 votes have been cast and …