by Shubhodeep Pal | February 15th, 2012
No Comments
Wide-bodied jets have always fascinated me. Give me a ride to anywhere on a 777 or even an A330 and I’ll happily jump on at the drop of a hat. While I have nothing against narrow-bodied aircraft – after all, they serve short routes very ably – I’ve always felt them to be more functional in nature and often devoid of the pleasure of flying. Hence, when I got the opportunity yesterday (thanks to Shashank!) at the Singapore Airshow to be on-board a demo-flight of Boeing’s latest, much-feted beauty, the 787 Dreamliner, I could hardly conceal my delight. It promised to be a flight to remember and by jove, it was! The Dream Cabin I must admit that it was love at first...
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Freadmore.gif)
by Marco Serusi
In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the...
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Freadmore-sm.gif)
by Shubhodeep Pal
Since taking over the helm seven months ago, Estonian Air CEO Tero Taskila has been the driving force behind the airline’s makeover. But as he shares in our inaugural marketing strategy podcast, the changes that we’ve seen so far are just...
by Shubhodeep Pal
We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative that saw almost 3000 votes pour in over just a...
by Shashank Nigam
SimpliFlying has become known for its thought leadership in the aviation marketing space – from our Top 10 Case Study packs to our infographics and presentations at industry conferences. And this year, we’re looking to carry on the...
by Marco Serusi
When thinking of marketing and advertising one could hardly imagine two more different customer experiences than the ones provided by the so called “wow†campaigns we’ve seen over holidays season, and the leaflets that are often handed...
by Shubhodeep Pal
Over the last year, SimpliFlying went pretty big with infographics. Big both in terms of the issues we tackled and the buzz we generated. We scored especially huge hits with our social future of loyalty and resources dedicated to social media...
by Shubhodeep Pal
Last week, we announced that we’re revamping the SimpliFlying Heroes initiative and hereon we’d be crowning our Heroes after a free and fair voting process open to all. Now, after an exhilarating and arduous week of voting, the masses...
by Shashank Nigam
Lessons from a cafe in Argentina In my keynote speeches, I like to share the example of a cafe in Argentina that was in a dilemma about whether to charge for wifi or not. They had the option of charging for wifi, giving it free for a while then...
by Shashank Nigam
It’s now a well known fact that social media is revolutionizing travel distribution, as we shared in our recent Top 10 Case Study pack. While Delta Air Lines was the first to introduce booking on Facebook almost two years ago, it was Malaysian...
by Marco Serusi
On the morning of December 1st 2011, the world woke up feeling a little empty and sad: Rico, the Air New Zealand mascot, had been “killed”. Eleven days after the unthinkable happened, and thanks to the help of Rico’s Facebook followers...
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Flogo.png
)
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Fengage.png)
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Fsubs.gif)
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Frss2.gif)
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Femail.gif)
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Fvideo.png)
![[image]](http://mowser.com/img?url=http%3A%2F%2Fsimpliflying.com%2Fwp-content%2Fthemes%2Fsimpliflying%2Fimages%2Ftwitter.png)
