by Shashank Nigam | February 17th, 2012
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Last week, I delivered four speeches, sat on four panel discussions and ran two MasterClasses. It’s been quite an exhilarating experience speaking to multiple groups of senior aviation executives. And more than ever, just being a sponge and soaking up knowledge from the other speakers has been very rewarding as well. One of my best received speeches this week was the one I delivered at the Low Cost Airlines World Asia Pacific at Singapore last week. Previously, we’ve spent quite a bit of time talking about the changing face of loyalty as social media takes root in the minds of customers. Late last year, we even did a three-part special series (download pdf) on LCCs and loyalty. The...
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by Shubhodeep Pal
Wide-bodied jets have always fascinated me. Give me a ride to anywhere on a 777 or even an A330 and I’ll happily jump on at the drop of a hat. While I have nothing against narrow-bodied aircraft – after all, they serve short routes...
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by elizabeth
As the newest member of the SimpliFlying team, the past month has already been a whirlwind and now I am about to jet off to Nassau, Bahamas for Routes Americas. Routes Americas is a gathering of airlines, airports, aviation service providers...
by Marco Serusi
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both...
by Shashank Nigam
I delivered a speech today at the Airline Retail Conference 2012 in Singapore, around the topic of driving revenues and engaging customers using the latest in-flight entertainment and connectivity technologies. The focus was around leveraging...
by Shubhodeep Pal
Update: Voting is now closed. Mohd Hisham Saleh of Malaysia Airlines is the resounding winner with 44% of the total votes received! Look out for a profile of his work with MAS very soon! Meanwhile, heartiest congratulations to him: Well done! —- It’s...
by Marco Serusi
First, a bit of history. Social seating goes back a long time at SimpliFlying. We were actually the first to point out that choosing potential seating partners via an intelligent social seating system in an airplane would ultimately go mainstream...
by Shashank Nigam
It might seem like an anxious start to the new year for AirAsia X, which recently announced that it would be introducing a daily KL-Sydney service and terminating all its flights to Europe and India. Far from being in the doldrums, it’s all...
by Shubhodeep Pal
Note: Earlier this month, we announced a revamp of the SimpliFlying Heroes initiative, giving our readers a greater say in whom we choose by adopting a transparent voting system. In a keenly contested round that saw about 3000 votes pour in...
by Shashank Nigam
Update: The campaign has been featured on Facebook Studio and also shortlisted for the Shorty Awards! Airlines these days are chasing the elusive return on social media. And while the number of “likes” or “followers”...
by Shashank Nigam
Finnair has been in the news over the last few months. First, they rebranded to a new, clean livery. Then they launched the Singapore route by having an Angry Birds competition on-board, which went crazy-viral. And now, the airline that prides...
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