Posts Tagged ‘Marketing’

Why the Social Media Genie Isn’t Going Back in the Bottle

Friday, February 20th, 2009

A couple of weeks, ago, Geoff Livingston wrote a post called “What Will You Do When Social Media Isn’t Special Anymore?†While I agree with part of his premise (that social media won’t remain the shiny new object forever), the other part (that traditional agencies will soak up the social media work) is simply wrong. Here’s why:

Historically, specialists stick around

Geoff argues that once the PR, advertising and interactive agencies figure this all out, they’ll take the work back. This should be true, but it never is.

1996: “Once advertising agencies figure out HTML, they’ll do all the web development. These interactive agencies will be absorbed.†Should’ve been true. Wasn’t. 2000: “Once the interactive agencies figure out the tricks of SEO, specialists in search engine optimization will go away.†Again, didn’t happen. Today: “Once the PR people, or the ad people, or the digital people, or maybe the SEO people, figure out this social stuff…â€Â  Not going to happen.

In fact, it never happens.

Big brands that are already utilizing social media agencies include Ford, Microsoft, Intel, SAP, Citibank, Coke.  The list goes on. These folks have access to all types of large, talented agencies, but they see a need for specialists—for some of what they do.

Divergence is the most powerful force in the universe

In their outstanding 2004 book, “The Origin of Brands,†Ries and Ries demonstrate how the world gets infinitely more complicated and products, and specialties continue to branch out. The telephone splits into landlines and cell phones. Landlines split into traditional and VOIP. Cell phones split into texting phones, smart phones, flip phones.

And on and on.

Complete article here…

Why the Social Media Genie Isn’t Going Back in the Bottle.

Which apps are using the new Facebook APIs?

Wednesday, February 11th, 2009

This past weekend’s announcement by Facebook that the company would be opening up its APIs to allow for posting of notes, videos and more has left some companies scrambling to add new functionality to existing applications. Below we’ve highlighted a handful of the ones that let you post to Facebook from a desktop client, be it standalone or something that plugs into your browser.

We’ve talked to the people at each one to see when you should be expecting to be able to make use of the new API in each app:

Blogo already supports Facebook status updates through its integration with Ping.fm,” says Benjamin Jackson, Blogo’s technical director. “As for more robust Facebook integration, you can be absolutely certain that we’ll be running to integrate this as quickly as possible. We’ll be shooting to send out a beta next week.”

Friendbar creator Edo Segal says “we love the fact that facebook [is] opening up more services,” and “definitely plan to include support for these API’s in upcoming versions.” Segal also says he wants a higher level of access to that data. “For example, to be able to post comments to users photos and status updates, and to directly send a Facebook message to a user via the API.”

Posting of notes through Ping.fm is up and running. “We’re still assembling some other ideas on how to use their new features,” says founder and CEO Sean McCullough. Worth a mention is that many of the services on this list go through Ping.fm to re-syndicate user messages.

Sociagami has always been committed to deep integration with social networking sites like Facebook and Myspace and we will definitely be taking advantage of the new API features in 2.0,” says Charlie Robbins, director of social network integration for Sociagami. “Unfortunately, using an API based implementation will mean that Sociagami 2.0 will not have the messaging and wall posting features that came with 1.0.”

Working on it for an upcoming build. “The video part will be an important one!” says Loic Le Meur, CEO of Seesmic which acquired/owns Twhirl. The latest version, which was released on Monday added in Ping.fm support, letting you cross post messages to your Facebook profile.

“Yes, we are actively working on implementing the new Facebook API and rolling it out ASAP,” says Regan Fletcher, Yoono‘s VP of business development. Our overall objective really is to maximize our use of the Facebook API in order to allow users who have added Facebook to Yoono to have the best possible experience and functionality.”

“It does look like some of this new functionality is available via the REST API which we use and we can run FQL queries (which we do),” says AlertThingy creator Clive Howard. “We will be revisiting this prior to the next version and if we can do then I’m sure it will make it into 3.x.” Version 3 of AlertThingy was released on Monday morning.
Apps that we pinged but have not yet responded: Flock, Feedalizr, Moodswing/blast, and Gwibber. We’ll update this post if we hear back.

Which apps are using the new Facebook APIs? | Webware – CNET.

Facebook Opens Up (a Little) With New Developer Tools

Monday, February 9th, 2009

Imgfacebookconnect Look for a brand new crop of Facebook applications to spring up; the company recently announced some new API methods that will allow outside developers to access previously off-limits data, like your status updates, links and notes.

The new API tools see Facebook knocking a few welcome holes in its “walled garden†approach to the web, but don’t think Facebook is going to let anyone pull out your data and use it how they like. As always, protecting user privacy trumps everything else in the Facebook ecosystem.

As an example, the Facebook developer blog talks about how a travel app could use the new tools to allow its users to create and share notes on Facebook. The app could import text, pictures, and even videos — collect that data under a single application tab and you have a community travel network.

In other words, the real growth from the new API tools will be in pushing data into Facebook, not offering new ways to pull it out.

Some have suggested that that new API tools are Facebook’s bid to take on Twitter, but that logic misses the point entirely. If Twitter is the world shouting out 140 character conversations, Facebook remains a private dinner party.

The new API methods merely add some new things to the private party menu — namely status updates, links and notes. If Facebook’s private party is emulating anything it’s FriendFeed — the new API tools open up a way to add more topics to the conversation, not a way to move the conversation out in the open.

While it certainly seems like Facebook would like to see a mashup and application ecosystem — like Twitter has spawned — develop around its own platform, the site is also hamstrung by its beginnings as a very private place to share information with friends.

Unlike Twitter or Flickr — which both grew, at least in part, as a result of their open APIs, allowing developers mashup and re-purpose data in ways far beyond the original design — Facebook has grown as a closed service that jealously safeguards its users’ data and privacy.

I spoke with Dave Morin and Mike Vernal, the lead developers behind Facebook Connect, earlier this month, asking both where Facebook Connect was headed and whether or not the site will ever really open up.

While Morin and Vernal made it clear that Facebook wants be part of the open web, nearly every question I asked circled back around to the common theme — how can Facebook open up, yet still keep user data protected?

Announcement’s like today’s new API tools are a welcome step toward an open Facebook, but ultimately it seems almost impossible to have it both ways (private and open).

Facebook might want to be a source of popular mashups and support an entire ecosystem of apps like Twitter, but the main reason those ecosystems exist is because all the data on the site is available to mashup/application developers.

How interesting would a Twitter meme tracker be if it only tracked 5 percent of Twitter users? Given Facebook’s API limitations, that’s about the best statistical sampling a Facebook app can hope for.

In order to protect user data Facebook applications can only access data from users that have agreed to let the application do so. Even the most wildly popular applications can only claim about 15 percent of Facebook users are participating — hardly a compelling data source when there’s Twitter or other services available that offer full access to all data.

Is Facebook wrong to protect its users data? Of course not. That’s where much of its value lies — people trust Facebook with sensitive information. But the downside to that is that Facebook can never be Twitter, nor can it be Flickr, or any other truly open site.

But of course that doesn’t mean that Facebook can’t carve its own niche. The real value of the new API tools lies not in pulling data out of Facebook, but pushing it in. Does that mean your links and notes will disappear behind the Facebook walls? Yes, but if the links are pulled from Delicious and the notes from FriendFeed (for example) then the content is already on the open web.

With more data coming in there will be additional stuff to explore within Facebook — potentially the biggest winners are groups and communities both within Facebook and those that are starting to form around Facebook Connect.

Expect tools like news aggregators, community link pools and perhaps Digg-like link suggestion and rating applications to pop up in the wake of the new developer tools.

Facebook Opens Up (a Little) With New Developer Tools | Epicenter from Wired.com.

Seven no-cost solutions for the savvy job hunter

Saturday, February 7th, 2009
VisualCV brings the traditional resume to life.
Bring your resume to life with a VisualCV.

You’ve come to terms with the reality of the current job market. There are jobs available; but, it will take focus, dedication, and a bit of savvy to land one. No problem.

You’re ready to take a no-excuses approach to your job hunt and you’ve diagnosed any underlying job search issues. You’ve spotted a few areas where you need to improve your job search skills. Working with a career professional isn’t an option for you right now. So, what other options are available?

Here are seven, no-cost resources to help you become a more savvy job hunter that has the skills to compete in the current job market:

LinkedIn.com – LinkedIn is a social network for business professionals. An updated LinkedIn profile is practically a must-have for every job hunter. However, LinkedIn isn’t just for job hunters. It’s an essential tool for anyone who understands the importance of networking as a career management tool. You can connect with current or former colleagues and alumni and request recommendations (a professional endorsement) from people you’ve worked with in the past. LinkedIn also offers a great opportunity to connect with people within organizations you are targeting during your job search. O*NET Online – A full-access version of the occupational network database. This is an invaluable tool for researching industries and discovering occupations that you might not have previously considered, but closely match your skills. JibberJobber.com – This career management tool works seamlessly with LinkedIn or any spreadsheets that you might already be using. This tool will enable you to keep track of all of your job search and networking contacts and any correspondence or follow-up.  Best of all, if you need to resume your job search in three years, the information you collected this go-round will still be there waiting for you. VisualCV.com – This online tool truly allows you to bring your resume to life – complete with presentations, documents, video, and a photo, if you so desire. It is especially useful for creatives with large portfolios. However, it can be a great way for any job hunter to stand out. Rather than just reading about your accomplishments, an employer can view a presentation you gave, see certificates you’ve received, and go through your portfolio. Note: The VisualCV does not replace your traditional resume. Rather, it should be used in conjunction with it. JobRadio.fm – Up late worrying about tomorrow’s interview or wondering whether you should have listed every job you’ve ever had on your resume? JobRadio.fm – available online 24/7 – will keep you company and keep you informed about the latest job search strategy news. Listen to career and job search-related podcasts anytime or download a show and listen to it on your computer or MP3-player at your convenience. JobRadio.fm features content from Secrets of the Job Hunt, Career Communique, Jobacle, Jobs in Pods, Total Picture Radio, and the SavvyJobseeker Podcast – hosted by yours truly. TheJobLab.com – Get 24/7 access to article, video, and audio libraries; online forums; and a number of other tools and resources for job hunters. Need more support at a minimal price? A low-cost upgrade gives you access to live workshops and bi-weekly Q&A sessions. Free community resourcesCareerOneStop is a great online and local resource for job hunters. Many local employment networks, libraries, and churches are now offering job search training or hosting job search support groups or networking groups. Do your homework and find out what is available in your community.

The current job market certainly requires a savvier jobseeker. However, there are lots of resources and sources of support available to job hunters – regardless of budget. Take advantage of any available resource that will help you to improve your job search skills and your job search fortune.

Cleveland Job Search Examiner: Seven no-cost solutions for the savvy job hunter.

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February 2012
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February 18
“Thus when the ambitious man whose watchword was ‘Either Caesar or nothing’ does not become Caesar, he is in despair thereat. But this signifies something else, namely, that precisely because he did not become Caesar he now cannot endure to be himself. So properly he is not in despair over the fact that he did […]
February 17
“You may perhaps beat science into a person, but the ethical has to be beaten out of them, as with the corporal who, on seeing the makings of a soldier in a country lad, could say, ‘I’ll manage to beat a soldier out of him,’ whereas when it comes to imparting the little book on […]
February 17
“So for the first thing, the knight will have power to concentrate the whole content of life and the whole significance of reality into a single wish. If a man lacks this concentration, this intensity, if his soul from the beginning is dispersed in the multifarious, he never comes to the point of making the […]
February 15
“This was the commandment, ‘Thou shalt love thy neighbor as thyself,’ but when the commandment is rightly understood it also says the converse, ‘Thou shalt love thyself in the right way.’ If anyone, therefore, will not learn from Christianity to love himself in the right way, then neither can he love his neighbor; he may […]
February 14
Save me, O God, from ever being completely sure; keep me unsure until the end so that then, if I receive eternal blessedness, I might be completely sure that I have it by grace! It is empty shadowboxing to give assurances that one believes it is by grace — and then to be completely sure. […]
February 13
“Are the consequences of Christ’s life more important than His life? No, by no means, quite the contrary — if this were so, Christ was merely a man.†——————————————————– ~Source: Practice in Christianity (1850) Author: Søren Kierkegaard using the pseudonym Anti-Climacus Filed under: Blooms Tagged: Anti-Climacus, Practice in Christianity (1850) […]
February 12
“How poor a thing is language compared with the unmeaning yet significant combination of clangorous sounds in a battle or at a banquet, which not even a theatrical rendering can reproduce, and for which language possess but a few words! Yet how rich is language in the service of the wish, compared with its use […]
February 11
“How poor a thing is language compared with the unmeaning yet significant combination of clangorous sounds in a battle or at a banquet, which not even a theatrical rendering can reproduce, and for which language possess but a few words! Yet how rich is language in the service of the wish, compared with its use […]
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