The first and most painful lesson I learned involved the transition from blogger to politician. With political discourse people sometimes have a tendency to let their passions get the better of them and say unfair things. The problem with this if you are a blogger is that it is easy to put those unfair things into words and onto the internet.
Unfortunately I've been guilty of blogging while angry, or being too one sided, or being just unfair. This was painfully obvious to me the day I decided to run for office. While I was worried about my blog being used against me (in fact it was used in an attack ad) this wasn't the genesis of my discomfort. I realized that I was stepping into a glass house hoping that people would do unto me better than I had done to them.
I was forced to think about the tenor of my blog. While I was mostly proud, I could think of a few instances where I was not so proud. Now that I'm no longer running for office, I can apologize to a few people and it won’t seem so disingenuous. Jeff Applekamp, Bill Christiansen, and Dewey Bartlett are three people who have come under the wrath of Roemerman On Record, and while I think in some of the cases it was warranted, the words I used or the way I went about it was wrong. To them, and to anyone else who feels like I've stepped over the line, I'm sorry, I promise to do better. Lesson 1 is easily summed up by Luke 6:31 "Do to others as you would have them do to you."
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Lesson two was a most unexpected and welcome surprise. I'm surprised at how many people offered their congratulations despite my loss. Perhaps it is one of the reasons I lost, but I ran a very positive, issues oriented campaign, free from negativity and personal attack. While we didn't win, I pulled in nearly 40% of the vote in a three way race, not too shabby! For every person that awkwardly offers up President Lincoln's repeated failures to win elections as inspiration to keep trying (pro tip, don't do that if you find yourself talking to the looser of an election), I have had several people express to me their pride at how well I did, both in the results I achieved despite my loss, and the way I achieved them, and/or personal thanks for getting into the race. While winning is preferred, winning at all costs isn't, and not every defeat is served with bitter disappointment and shame. This is a good lesson.
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Lesson three is one I already knew but didn't appreciate fully. Elections are expensive, and however much money you think you need it probably isn't enough. I raised $3,526.00 (not including in-kind donations) and spent $3636.56; I was confident that in conjunction with the incredible amount of work we put in knocking on the doors of thousands of voters it would be enough. While the reasons for my defeat are multifaceted, I think that a big chunk of it can be attributed to being out-spent. The winner of the election in District 7 out-spent me by at least 3 to 1 if not a lot more, and at reporting time he out raised me by at least 4 to 1. It may be impossible to determine the price per vote on his side due to the nature of the reporting periods, but I think the analysis would show that a had I done a more aggressive media campaign made possible by more aggressive fundraising, I could have picked up the votes needed for a win.
Let this lesson be a lesson to you too. Donate to political candidates. You have no idea how much donations of $10, $20, or $50 add up. I can tell you that your donation that you think isn't worth giving, when added with just a few more people who make the same donation make a world of difference.
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Every vote counts, and some count more that others. For this next lesson, what I found is that there are key people who it is vitally important you get on your side. There was one woman who I spoke with on her door step. I had secured her vote, but what I also secured was her staunch support. She became an advocate for me amongst her friends and her circle of influence. By analyzing the voting records you can guess at who these people might be but it is really impossible to know for sure. Every contact, every phone call, every door knocked creates the potential for not just one vote but perhaps several. When people asked me questions I never changed my answers to what I thought they wanted to hear, but sometimes I couldn't tell what side of an issue they were on. This often created a tense moment where I wasn't sure if I was going to lose them or not. Loosing one vote is bad enough, losing one of these key influencers can be a nightmare scenario in a close election.
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The last lesson is another one we all know, but is good to reinforce. You can't do it alone. I am humbled and awestruck at the help and support of volunteers and people that donated to my campaign. I won’t dwell on this one except to say that campaigns are hard hard work, and the old adage that many hands make light work is true. I have a lot of thank you cards to write!
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So for what it's worth, those are some of the more important lessons I learned in a bid for Tulsa City Council District 7. Running for office has been an amazing experience, and even though I lost, I wouldn't trade it for the world. For the time being, I've turned off politician Steven and re-ignited blogger Steven. As I fire Roemerman on Record back up, be on the look out for more coverage of local issues.