Music streaming services may provide your daily soundtrack for link-building or writing blog posts, but have you considered what they can offer for your Internet marketing? The Swedish-based platform Spotify made a splash last year when it finally launched in the U.S., kicking off a partnership with Facebook that helped balloon its paying subscribers to …

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Editor’s Note: We Ravens are passionate about Internet marketing, and we don’t agree on everything. Thus, “He said, she said” was born. It could be an occasional series on the Raven Tools blog – as long as we keep disagreeing. What should we argue about next? He said: Why I hate retargeting What do I …

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You read their blogs, you’ve seen them speak – but do you know what they’re listening to? As a presenting sponsor of Explore Dallas-Fort Worth Feb. 17, Raven Tools wants to give you unparalleled access to the creative brains running this thing. So we asked the event’s speakers (update: and Social Media Explorer head honcho …

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A word to the wise, so-called social media “experts”: We’re on to you. When we announced a contest built around the hashtag #BSsocialmediaexpertssay, we weren’t sure what we’d get. Would anyone get it? Would people think we were jerks? So we were pleasantly surprised to receive an onslaught of tweets skewering – gently – the …

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It’s no secret we think our friends at the online marketing agency Blueglass are pretty smart. Heck, we’re the premier sponsor of their upcoming conference. So when they acquired Voltier Digital, a boutique agency specializing in content marketing, we took notice. Content marketing is growing as an Internet marketing discipline, spurred by Google’s hunger for …

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In early November, Raven released two social media management and monitoring tools, to much acclaim (and a few feature requests). Now it’s time for an upgrade, and this is your sneak peek. Stay tuned for the launch of the upgraded Social Stream and Social Montior tools, coming soon. Spend less, do more. Find out what …

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Raven’s Link Manager is an excellent way to organize all of your link-building efforts, and the option to assign links to a user is especially helpful if you have a large team of link builders. You can easily assign links to sub-users on your account within Link Manager, but what happens if you want to …

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Got a website? You need a content strategy. Too many websites are meticulously built and then filled with thrown-together content that doesn’t engage with the customer. Think about how you browse the Internet as a consumer. How often do you read a whole page of content to find out one piece of information? Do you …

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Raven has been on a bit of a hiring spree, with several new employees in six months. This time, we’ve hired two developers and one creative director, bringing our total number of Ravens to 23. As usual, I asked them all to pick out 10 questions to answer from the famous Vanity Fair Proust questionnaire. …

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Ever since we launched our No BS Contest for tickets to Social Media Explorer’s Explore Dallas event Feb. 17, we’ve been buried in BS. In honor of Social Media Explorer’s Jason Falls’ book No Bullshit Social Media, we’ve been asking contestants to tell us the best (worst?) BS they’ve heard from social media “experts” and …

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