Publishers' Dojo
Brandjacking on Twitter: Who is Tweeting in Your Voice?
We learn from The Cutline that, until last week or so, Cat Fancy magazine had no official Twitter feed –although Cat Fancy’s editor, Susan Logan, has been tweeting with her audience of almost 5500 followers in a very active way and in a more personal voice. Despite the minor industry ripples that have resulted from the matter, in fact, Cat Fancy’s level of Twitter use does not mark them out as remarkably different from many independent publications. Read More >>
B2B Beat
Solving the Data Catch-22
How can a publisher not take advantage of data? It would make no sense. However there is an oft-overlooked Catch-22 at work.
In order to plug into the world of cookies and data, publishers must plug into global data exchanges. By definition an exchange means I give you something, you give me something. What you give is called N-PII—non-personally identifiable information about your readers. Read More >>
Pub Talk
The Next Steps For Digital Content
Over the past two weeks, my 9-year-old daughter has purchased (with her parents' consent) three songs from iTunes: Vanessa Carlton's "A Thousand Miles," Sara Bareilles' "Uncharted," and "Safe and Sound" by Taylor Swift and The Civil Wars. Read More >>
The Digital Domain
10 Valuable iPad Magazine Design Tips
The digital publishing software that is currently available to publishers is limiting in its ability to create truly interactive magazines, which makes it even more important that we get it right or risk losing readers forever. As software improves, so will the ï¬nal product, but it is imperative we use what tools we have to create the best publication possible.
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The Digital Market
Location, Location, Location: The Success of Apple Newsstand
My grandfather Robert Garretson was a marketer for Carling Black Label beer in the Midwest. While no stranger to the three-martini lunch, he also took his job very seriously.
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Everything Publishing
A New Way To Be a Player
If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on. Read More >>
The Postal Pundit
Political Inertia May Be The Deciding Factor
Now that the Postal Service is showing the level of desperation that only a company typically in its death throes would show, just maybe the powers that be will act with some level of expediency. Read More >>
Media Vent
A Short Story About Editors
I will now somewhat ashamedly admit that when I was a young publishing executive at High Times, I sometimes took a sort of perverse pleasure in annoying my editor. Read More >>
Byte Back
What Is “Interactive” Anyway? (Part 2)
The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of content. Read More >>
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