Sales
Now 10 years old, LiveJournal is the original community blogging platform and a genuine social media pioneer and innovator.
During 2010 LiveJournal is relaunching its brand and service.
LiveJournal provides savvy marketers with strategic media and advertising solutions to interact with and leverage LiveJournal’s deeply engaged, personally passionate, extremely loyal audience.
What Makes LiveJournal Different?
Social Media Pioneer & Innovator Deeply Engaged, Personally Passionate, Loyal Users Fundamentally Unique Content Immediately Actionable, Effective Long Tail Strategy Leading Edge Media & Advertising Models Robust Privacy Features National Reputation & Reach (& Global Potential)
LiveJournal’s Comprehensive Redesign Features
New Design & Layout Streamlined Registration Process Enhanced Functionality for Journals & Communities Additional Services for Paid Subscribers Introduction of Search and Discovery Mobile Functionality
Traffic*
8MM Monthly Unique Visitors 363MM Monthly Page Views Over 10 Page Views per Visit 45+ Page Views per Visitor per Month
* Source: Omniture and LiveJournal.com
Media & Advertising Opportunities
Display – Flash, Rich Media, IAB Standard, Email inserts Site Section Sponsorships Site Section Tenancy Home Page Takeovers Service Takeovers Custom Solutions – Including:
Original Themes LiveJournal Moderators Content Integration “LiveJournal Suggestsâ€
LiveJournal US audience breakdown
Share Index
Male 44.7% 90
Female 55.3% 110
Ages
Below 12 3.8% 51
12 to 17 13.4% 128
18 to 24 19.8% 160
25 to 34 15.2% 100
35 to 44 17.9% 96
45 to 54 19.8% 115
55+ 10.1% 61
Incomes
<$40k 15.8% 82
$40 to $60k 23.5% 94
$60k to $100k 32.3% 106
>$100k 28.3% 112
Regions
West North Central 5.0% 68
Mountain 4.8% 68
Pacific 18.6% 122
New England 7.2% 133
East South Central 3.5% 69
West South Central 8.3% 79
East North Central 16.6% 101
South Atlantic 20.2% 109
Mid Atlantic 15.7% 112
Breakdown of other countries available on application.
Measurement
LiveJournal partners with DoubleClick’s DART for Publishers to deliver targeted media based on the following:
Demographics Geography Content (Interest Categories, Contextual Categories, Keyword) Declared Language
