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IDC Insights:
ENERGY
FINANCIAL
GOVERNMENT
HEALTH
MANUFACTURING
RETAIL
Industry Focus:
Energy Financial Government Health Manufacturing Retail
IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.
Areas of expertise:
Smart Grid Clean Energy Intelligent Oil & Gas
IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
Areas of expertise:
Mobile Banking and Payment Enterprise Risk Management Cash Management & Liquidity Buy Side Operations
IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.
Areas of expertise:
Infrastructure Consolidation Open Government
IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.
Areas of expertise:
EMR and EHR for Providers Connected Health Healthcare Industry Reform Life Sciences Value Chain
IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.
Areas of expertise:
Supply Chain Modernization Next Generation Product Lifecycle Management Operational Technology
IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.
Areas of expertise:
Retail PLM and Sourcing Optimization Customer Experience (Retail Omnichannel) Merchandising Strategies
IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.
Research Products & Services
research@idc.com. Easily find our research-based products and services below by selecting a sort method that fits your needs. If you need further assistance contact an IDC research representative at 1.508.988.7988 or email:Research By Technology Area
Access Services Channels Consumer Infrastructure Hardware IT Overview IT Procurement Tools Marketing & Sales Operations Pricing & Valuation Services Small & Medium Business Software Telecom & Networks Vertical Markets
Coverage:
Global IT Advisor Investment Research Services IRS Select IT Advisory Tools Private Vendor Watch Service
Global IT Advisor Investment Research Services IRS Select IT Advisory Tools Private Vendor Watch Service
IDC's Access services are designed to save you time and provide you with answers when you need them. You receive a personable, responsive, and rich experience that addresses your IT research needs. Clients have access to dedicated analyst-account managers, inquiry hours, and several web conferences and live events throughout the year.
Coverage:
Infrastructure Hardware Software
Infrastructure Hardware Software
IDC's Channel research offers global insight and counsel of experienced analysts to help vendors and resellers design and implement effective channel strategies.
Coverage:
Broadband Digital Marketplace Personal Computing Multiscreen Experience Connected Home Application Development Ecosysytem
Broadband Digital Marketplace Personal Computing Multiscreen Experience Connected Home Application Development Ecosysytem
IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.
Coverage:
Cloud Computing Datacenter Printers/MFPs Security Servers Storage Technical Computing Virtualization Infrastructure software
Cloud Computing Datacenter Printers/MFPs Security Servers Storage Technical Computing Virtualization Infrastructure software
IDC examines infrastructure hardware markets to provide a holistic view of the technologies, solutions, and trends impacting the changing enterprise. IDC's Infrastructure Hardware team delivers in-depth, global market intelligence derived from rigorous primary research and extensive end-user surveys. From datacenter energy management to enterprise adoption of public cloud storage to technical server market dynamics, IDC provides you with the core research assets necessary for meeting your most important business growth objectives
Coverage:
Worldwide IT Spending Patterns: The Worldwide Black Book Worldwide IT Spending Patterns: The Worldwide Channel Black Book Worldwide IT Spending by Company Size: The Worldwide Enterprise Black Book Europe, Middle East and Africa ICT Spending Database Latin America IT Spending Patterns: The Latin America Black Book Japan IT Spending Patterns Asia/Pacific IT Spending and User Segmentation
Worldwide IT Spending Patterns: The Worldwide Black Book Worldwide IT Spending Patterns: The Worldwide Channel Black Book Worldwide IT Spending by Company Size: The Worldwide Enterprise Black Book Europe, Middle East and Africa ICT Spending Database Latin America IT Spending Patterns: The Latin America Black Book Japan IT Spending Patterns Asia/Pacific IT Spending and User Segmentation
IDC's IT Overview offerings provide customers with a broad understanding of IT spending patterns and market trends at the worldwide, regional and country levels. These data-intensive programs aggregate top-level intelligence to provide invaluable analysis regarding the impact of economic trends on both current and future IT spending in the hardware, software, IT services and telecommunications markets. Through rigorous IDC research methods, these programs ultimately help customers navigate the ever-changing landscape of the ICT market.
Coverage:
Smart Fair Market Value Smart Analysis Smart Buy Smart Index
Smart Fair Market Value Smart Analysis Smart Buy Smart Index
IDC Advisory Tools form a growing set of solutions designed to ensure that your technology purchasing and deployment decisions are optimized. IDC has been the pioneer in developing these valuable tools and is the unmistakable leader in the industry for a rigorous, fact-based approach to facilitating IT decision making. Our mission is to turn your IT expenditures into sound investments.
Coverage:
CMO Advisory Service Emerging Vendor Program Sales Advisory Service
CMO Advisory Service Emerging Vendor Program Sales Advisory Service
IDC's Executive Advisory Group provides Marketing and Sales Executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources and measure results.
Coverage:
Competitive Pricing Price Benchmarking Technology Valuation Services Real-Time Pricing Historical Pricing
Competitive Pricing Price Benchmarking Technology Valuation Services Real-Time Pricing Historical Pricing
IDC's pricing evaluation services provide IT manufacturers with the intelligence and analysis necessary to create winning price and product positioning strategies. Clients access real-time list, street, and cost pricing and specifications.
IDC is uniquely positioned in providing:
Reliable pricing intelligence built from strong sourcing relationships with vendors, resellers, distributors, lessors and corporate IT buyers. An analyst team with the skills and data needed to build accurate product comparisons. Detailed pricing analysis tools. Coverage:
BuyerPulse Services Deals Business and IT Consulting Cloud Services HR and Talent Services Outsourcing Support and Training Systems Integration
BuyerPulse Services Deals Business and IT Consulting Cloud Services HR and Talent Services Outsourcing Support and Training Systems Integration
IDC's global services research team - along with our robust forecasting methods and processes - provide an unbiased competitive analysis of service providers and supplies benchmarks for performance and strategic direction. IDC's services research assists IT and service providers with:
Deal tracking and competitive market shares An understanding of key criteria for success in application, business process and IT outsourcing A thorough understanding of who is winning contracts and why An understanding of the impact of emerging technologies Knowledge about changing customer priorities and acceptance of new delivery models Coverage:
SMB end-user buying behavior SMB competitive landscape SMB needs - products and implementation Existing and emerging SMB opportunities
SMB end-user buying behavior SMB competitive landscape SMB needs - products and implementation Existing and emerging SMB opportunities
IDC's extensive small and medium-sized business (SMB) technology market research provides in-depth intelligence and analysis on this ever changing SMB market landscape. Grounded in comprehensive primary research and unmatched methodological rigor, IDC 's SMB research can help technology vendors understand the adoption plans of SMBs, take advantage of emerging partnering opportunities, and create valuable messaging and positioning that will resonate most clearly with their SMB customers.
Coverage:
Application Development & Deployment Applications Business Intelligence BuyerPulse Software Deals Platform as a Service SaaS & Cloud Services Search and Content Technologies Social Solutions Software Channels and Alliances Software Licensing and Provisioning
Application Development & Deployment Applications Business Intelligence BuyerPulse Software Deals Platform as a Service SaaS & Cloud Services Search and Content Technologies Social Solutions Software Channels and Alliances Software Licensing and Provisioning
IDC's software research provides insights and comprehensive analysis of global trends that assist vendors in determining strategic direction, go-to-market strategies, and how to build share. Across the globe, IDC's software research organization is focused on assessing market opportunities and business models for applying technology to help answer questions such as:
How fast are cloud offerings such as platform-as-a-service penetrating software markets? What are the best opportunities for social applications? What is the impact on enterprise software as the workforce becomes more mobile? How are compound products that cross software markets threatening standalone offerings? Coverage:
Consumer Fixed and Mobile Services Devices Enterprise Communications Infrastructure Service Provider Network Infrastructure
Consumer Fixed and Mobile Services Devices Enterprise Communications Infrastructure Service Provider Network Infrastructure
IDC is the premier global provider of market intelligence, advisory services, and events for the Telecom and Networks sector. Its mission is to assist Telecommunications and Networking businesses, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 150 IDC analysts provide global, regional, and local expertise on Telecom and Networks opportunities and trends in over 40 countries worldwide.
Coverage:
Benchmarking Metrics Vertical Market IT Spending Hardware Services Software Telecom/Networks
Benchmarking Metrics Vertical Market IT Spending Hardware Services Software Telecom/Networks
IDC's Vertical Markets research group leverages the expertise of both IDC's technology and industry analysts to offer qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. The products quantify historical adoption, current IT budgets, project future spending and develop vendor share analysis and market entry guidance for 11 hardware, 80+ software, 14+ service and telecom/enterprise networks markets. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves.
Research By Industry
Coverage:
Clean Energy Intelligent Grid Oil & Gas Utilities
Clean Energy Intelligent Grid Oil & Gas Utilities
IDC Energy Insights provides research-based advisory and consulting services focused on market and technology developments in the energy and utility industries, including the utility and oil & gas segments, and provides independent, relevant analysis focused on key business and technology issues. IDC Energy Insights serves a diverse global client base, including electric, gas and water utilities, IT suppliers, independent power producers, retail energy providers, oil and gas companies, equipment manufacturers, government agencies, financial institutions, and professional services firms.
Coverage:
Capital Markets Community Banking Consumer Banking Corporate Treasury Global Risk Management Insurance Payments
Capital Markets Community Banking Consumer Banking Corporate Treasury Global Risk Management Insurance Payments
IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints.
Coverage:
Infrastructure Strategies Services Delivery Technology Decision Support US Government IT Spending
Infrastructure Strategies Services Delivery Technology Decision Support US Government IT Spending
IDC Government Insights is uniquely qualified to track, analyze, and forecast government technology spending based on in-depth government budget and spending analysis globally. Expert analysts examine IT value based on government-defined key result areas; decipher policy and regulatory goals to identify game-changing government strategies and inform critical decision making; and survey government decision-makers to determine effectiveness of IT vendors' go-to-market strategies.
Coverage:
Clinical Development Connected Health Life Science Payer Provider
Clinical Development Connected Health Life Science Payer Provider
IDC Health Insights provides health and life science industry executives, and the suppliers who serve them, with market research and advisory services. The company's coverage spans the entire health industry value chain and closely follows the payer, provider and life science markets with special emphasis on developing and employing strategies that leverage IT investments to maximize organizational performance. Staffed by expert analysts and consultants with extensive industry experience, IDC Health Insights delivers a portfolio of offerings that are relevant to both IT and business needs.
Coverage:
Operations Technologies Demand Management and Supply Chain Product Lifecycle Management RFID/Sensor Networks Risk Management Sustainability Warranty and Quality Management
Operations Technologies Demand Management and Supply Chain Product Lifecycle Management RFID/Sensor Networks Risk Management Sustainability Warranty and Quality Management
IDC Manufacturing Insights provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, and Consumer Packaged Goods. IDC Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software suppliers, and technology service providers.
Coverage:
Demand Planning and Supply Chain IT Infrastructure Merchandise Strategies Store, Channel and Consumer Strategies
Demand Planning and Supply Chain IT Infrastructure Merchandise Strategies Store, Channel and Consumer Strategies
IDC Retail Insights provides research-based advisory services and custom research focused on market and technology developments in the retail industry, covering the entire retail value chain - from global sourcing and supply chain to demand-based merchandise planning, straight through to the consumer shopping experience - providing independent, timely, and relevant analysis focused on key business issues. IDC Retail Insights provides a portfolio of research and advisory services that are relevant to the needs of retailers and retail IT suppliers.
Research By Product Type
Consulting Events Go-To-Market Services Multiclient Studies Research Reports Subscription Services Subscription Services - Industry Tracker®
Forecasting and Segmenting Customer Understanding Competitor Landscape Partner Ecosystem Marketing & Sales Effectiveness Influencing Customers IT Investment Thought Leadership
IDC helps organizations achieve market leadership and sustainable competitive advantage. We work with our clients on each phase of market strategy, from planning through tactical implementation. Core capabilities include the following:
Forecasting and segmenting Customer Understanding Competitor Landscape Partner Ecosystem Marketing & Sales Effectiveness Influencing Customers IT Investment Thought Leadership 
IDC informs your organization's strategic planning process through market opportunity sizing, segmenting, and forecasting. Custom market forecasts enable internal planning discussions to migrate from "debate" to "decisions" by providing a solid framework for quantifying your current and future market opportunity.
Leverage a solid, global foundation of IDC market data Develop clear, well understood market definitions unique to your company Forecast emerging markets or provide custom segmentation by service, technology, vertical industry, enterprise size, region or country 
Marketplace success begins (and ends) with the customer. Which customer needs are unmet or under-served? How quickly do customers plan to move to new technologies? What factors are driving and inhibiting change? How do customers perceive your offerings vis-à-vis competitive alternatives? Will specific segments respond more favorably to your messages? IDC research and analysis answers your strategic and tactical questions, and helps organizations take advantage of these opportunities.
The need to better understand the competition and quickly identify emerging opportunities to gain share is paramount. IDC provides the perspective, intelligence, and actionable recommendations required to help create programs to maximize advantages and minimize disadvantages. Detailed and current market share data to establish a baseline and measure progress from new programs, and timely insight to take corrective action, is essential to succeeding in the "new normal" industry conditions.
IDC Partnering and Alliance Consulting engagements inform your programs for recruiting, ramping and retaining partners by:
Helping organizations maximize revenue and sales opportunities with winning channel, developer, ISV, and alliance strategies Providing guidance on the development and execution of optimal plans and programs Developing quantitative metrics and tools to support alignment and investment Building partner guidelines and channel communication effectiveness Positioning the value proposition of partner and alliance programs to the channel ecosystem - vendor, partner, and end user 
How much should we invest in Marketing? How can we assess sales productivity? What new job roles are critical for best results? IDC answers these questions by providing your organization with a custom 360 degree assessment of your sales and/or marketing -- an assessment powered by IDC's proprietary and industry-leading, database of marketing and sales performance metrics. Through the assessment process and by effectively becoming an extension of your marketing and sales teams through expert insight, benchmarking, and peer knowledge-networking, these IDC Consulting studies provide deep organizational insight that can increase your sales/marketing alignment and overall productivity
Decision-makers are overloaded with information from a variety of sources and delivered in different forms. To be heard above the noise and influence decision-making requires well-organized, compelling content delivered in the right form at the right time in the customer process. IDC can help influence how customers think about solutions and technologies, and how they think about your organization, products and services. Blending our understanding of the customer buying process, our expertise in IT solutions, and our experience with marketing programs and campaigns, IDC delivers the content and campaigns to help you reach decision-makers with the right messages.
More than ever, potential IT investments must yield a measurable and compelling ROI within a predictable payback period. IDC's Business Value practice helps to build the business case for IT investment, focusing on the key elements of business value. The research-driven analysis is based upon the experiences of specific customers that have successfully implemented the solution. This content can be delivered in various forms (ExpertROI® Calculators, White Papers and Spotlights) appropriate for each stage of the customer buying process, from early consideration to final executive approval.
Leadership is an important element of the IT vendor brand, and how customers select their technology partners. IDC empowers your Thought Leadership with projects designed to drive press activity and increase market visibility via compelling, research-driven conclusions from senior IDC analysts. IDC's Thought Leadership studies focus on a unique, emerging, or cross-technology market or topic area, and are intended to be broadly appealing to the ITC industry and the trade and/or national media. The IDC Consulting team provides end-to-end project support - from project design to understandable and defensible, media-friendly findings, supported with global, regional and local messaging through IDC's unmatched global reach.
IDC events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.
Thousands of vendor and IT end user executives attend our in-person and virtual events every year. At an IDC event, you'll hear first hand from IDC's thought leaders about the latest technology trends; gain a deeper insight into emerging IT trends; network with the leading thinkers in the industry, industry peers and IT vendors; acquire best practices and concrete solutions; benchmark your IT strategy against industry peers; and, find solutions for the IT challenges that you face.
IDC events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.
IDC in-person briefings provide direct opportunities to hear from industry thought leaders and create an interactive dialogue with peers. These events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.
IDC events deliver dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.
Speakers Bureau is a service provided by IDC that helps identify and secure the right IDC analyst for your next event. For on-line or in-person events, IDC Speakers Bureau will:
Identify the best IDC analyst based on topic, audience, and event objective Confirm analyst availability for the event Establish and manage the schedule for analyst pre-briefing, materials submission, and event appearance Review and submit all materials by agreed-to deadlines Suggest options and provide support for event promotion Help clients receive more value from IDC's event participation 
IDC Web Conferences deliver the latest dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions.
Coverage:
Global GMS Offerings Marketing ROI Market Trends + Innovations Role-Based Solutions
Global GMS Offerings Marketing ROI Market Trends + Innovations Role-Based Solutions
IDC's Global Go-To-Market Services allows you to execute tactical marketing programs that leverage IDC's respected brand. From a single call-to-action to a broad, multi-touch, global media campaign, GMS will enhance your lead generation, market awareness, sales training, or channel education program. This is all done through the power of third-party, independent content-based marketing.
IDC's thought leadership and highly acclaimed brand help you reach your target audience on the Web where they search, through the media they read, and at the events they attend.
Coverage:
Channels Clients & Mobility Consumer Energy Financial Government Information Infrastructure Infrastructure Hardware IT Overview Manufacturing Marketing & Sales Operations Retail Services Small & Medium Business Telecom & Networks Vertical Markets
Channels Clients & Mobility Consumer Energy Financial Government Information Infrastructure Infrastructure Hardware IT Overview Manufacturing Marketing & Sales Operations Retail Services Small & Medium Business Telecom & Networks Vertical Markets
IDC Multiclient studies are custom research projects that are carried out for a group of clients. These studies are highly specialized, and give in-depth analysis and recommendations to the clients for which the study is conducted. The scope of each project varies, however, many projects involve extensive primary research and multivariable analysis of technology trends and adoption
Business Areas Consumer Global IT & Economic Markets Infrastructure Hardware Insights: Energy Insights: Financial Insights: Government Insights: Health Insights: Manufacturing Insights: Retail Services Software Telecom & Networks Vertical Markets
IDC's research reports provide current industry news, trends and analysis from vendor profiles to marketshare and forecasts. With a team of over 1,000 analysts worldwide covering 110 countries, IDC can provide you with local and global analysis.
IDC is the premier global provider of market intelligence, advisory services, and events for the Telecom and Networks sector. Its mission is to assist Telecommunications and Networking businesses, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 150 IDC analysts provide global, regional, and local expertise on Telecom and Networks opportunities and trends in over 40 countries worldwide.
IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.
IDC's IT Overview offerings provide customers with a broad understanding of IT spending patterns and market trends at the worldwide, regional and country levels. These data-intensive programs aggregate top-level intelligence to provide invaluable analysis regarding the impact of economic trends on both current and future IT spending in the hardware, software, IT services and telecommunications markets. Through rigorous IDC research methods, these programs ultimately help customers navigate the ever-changing landscape of the ICT market.
IDC examines infrastructure hardware markets to provide a holistic view of the technologies, solutions, and trends impacting the changing enterprise. IDC's Infrastructure Hardware team delivers in-depth, global market intelligence derived from rigorous primary research and extensive end-user surveys. From datacenter energy management to enterprise adoption of public cloud storage to technical server market dynamics, IDC provides you with the core research assets necessary for meeting your most important business growth objectives.
IDC Energy Insights research services deliver relevant, accurate and insightful analysis across multiple technology and business disciplines within the energy industry, including:
Clean energy Intelligent grid Oil and gas Utilities IT spending and trends Vendor assessments IDC Financial Insights research services deliver relevant, accurate and insightful analysis across multiple technology and business disciplines within financial services, including:
Banking Capital markets Corporate treasury services Financial services Insurance Payments Risk management IT spending and trends Vendor assessments IDC Government Insights advisory services deliver relevant, accurate, insightful and innovative research and analysis across multiple technology and business disciplines within the government industry, including:
Technology decision support for government Market decision support for industry Infrastructure strategies IT opportunities Services delivery US Government IT spending and trends Prove IT case studies IDC Health Insights research services deliver accurate, timely, and insightful analysis of the technology related issues facing the healthcare and life science industries today, including:
IT spending and trends Payer IT strategies Provider IT strategies Life science clinical development strategies and technologies Life science business systems strategies Vendor assessments IDC Manufacturing Insights research services deliver accurate, timely, and insightful analysis of the technology related issues facing the manufacturing industry today, including:
IT and Operations Technology Strategies IT spending and trends Product lifecycle strategies Supply chain strategies Asset-oriented value chain Brand-oriented value chain Engineering-oriented value chain Technology-oriented value chain Vendor assessments IDC Retail Insights provides research-based advisory services and custom research focused on market and technology developments in the retail industry, covering the entire retail value chain - from global sourcing and supply chain to demand-based merchandise planning, straight through to the consumer shopping experience - providing independent, timely, and relevant analysis focused on key business issues. IDC Retail Insights provides a portfolio of research and advisory services that are relevant to the needs of retailers and retail IT suppliers.
Retail technology directions Consumer shopping Retail industry segments and trends IT spending and trends Vendor assessments 
IDC's global services research team - along with our robust forecasting methods and processes - provide an unbiased competitive analysis of service providers and supplies benchmarks for performance and strategic direction. IDC's services research assists IT and service providers with:
Deal tracking and competitive market shares An understanding of key criteria for success in application, business process and IT outsourcing A thorough understanding of who is winning contracts and why An understanding of the impact of emerging technologies Knowledge about changing customer priorities and acceptance of new delivery models 
IDC's software research provides insights and comprehensive analysis of global trends that assist vendors in determining strategic direction, go-to-market strategies, and how to build share. Across the globe, IDC's software research organization is focused on assessing market opportunities and business models for applying technology to help answer questions such as:
How fast are cloud offerings such as platform-as-a-service penetrating software markets? What are the best opportunities for social applications? What is the impact on enterprise software as the workforce becomes more mobile? How are compound products that cross software markets threatening standalone offerings? 
IDC's Vertical Markets research group offers qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves. Data includes technology forecasts; vendor share analysis; purchasing behavior and priorities of the world's largest companies; IT spending trends and future investment priorities; and historical technology adoption, IT intensity and propensity to spend, usage patterns, and go-to-market strategies.
Access Services Channels Consumer Infrastructure Hardware IT Overview IT Procurement Tools Marketing & Sales Operations Pricing & Valuation Services Small & Medium Business Software Telecom & Networks Vertical Markets
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives.
IDC's Access services are designed to save you time and provide you with answers when you need them. You receive a personable, responsive, and rich experience that addresses your IT research needs. Clients have access to dedicated analyst-account managers, inquiry hours, and several web conferences and live events throughout the year.
IDC's Channel research offers global insight and counsel of experienced analysts to help vendors and resellers design and implement effective channel strategies.
IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.
IDC examines infrastructure hardware markets to provide a holistic view of the technologies, solutions, and trends impacting the changing enterprise. IDC's Infrastructure Hardware team delivers in-depth, global market intelligence derived from rigorous primary research and extensive end-user surveys. From datacenter energy management to enterprise adoption of public cloud storage to technical server market dynamics, IDC provides you with the core research assets necessary for meeting your most important business growth objectives.
IDC's IT Overview offerings provide customers with a broad understanding of IT spending patterns and market trends at the worldwide, regional and country levels. These data-intensive programs aggregate top-level intelligence to provide invaluable analysis regarding the impact of economic trends on both current and future IT spending in the hardware, software, IT services and telecommunications markets. Through rigorous IDC research methods, these programs ultimately help customers navigate the ever-changing landscape of the ICT market.
IDC Advisory Tools form a growing set of solutions designed to ensure that your technology purchasing and deployment decisions are optimized. IDC has been the pioneer in developing these valuable tools and is the unmistakable leader in the industry for a rigorous, fact-based approach to facilitating IT decision making. Our mission is to turn your IT expenditures into sound investments.
IDC's Executive Advisory Group provides Marketing and Sales Executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources and measure results.
IDC's Pricing and Leasing analyst team provides IT Manufacturers, IT Buyers, and Leasing and Financing companies with unparalleled access to product pricing and financing intelligence. The team pioneered a number of valuable pricing tools including the SmartIndex used by hundreds of corporate and government end users as a price benchmarking standard for IT contracts and the Pricing Evaluator used by IT manufacturers to ensure the price positioning of their products in an ultra competitive market.
Covering hardware products from mainframes down to iPods as well as software and service offerings, the IDC Pricing and Finance team is committed to providing real-time and historical data on list, street, cost, promotion, fair market and secondary market pricing as well as insight on pricing and financing strategies through its worldwide family of advisory services, databases and tools.
IDC's global services research team - along with our robust forecasting methods and processes - provide an unbiased competitive analysis of service providers and supplies benchmarks for performance and strategic direction. IDC's services research assists IT and service providers with:
Deal tracking and competitive market shares An understanding of key criteria for success in application, business process and IT outsourcing A thorough understanding of who is winning contracts and why An understanding of the impact of emerging technologies Knowledge about changing customer priorities and acceptance of new delivery models IDC's extensive small and medium-sized business (SMB) technology market research provides in-depth intelligence and analysis on this ever changing SMB market landscape. Grounded in comprehensive primary research and unmatched methodological rigor, IDC 's SMB research can help technology vendors understand the adoption plans of SMBs, take advantage of emerging partnering opportunities, and create valuable messaging and positioning that will resonate most clearly with their SMB customers.
IDC's software research provides insights and comprehensive analysis of global trends that assist vendors in determining strategic direction, go-to-market strategies, and how to build share. Across the globe, IDC's software research organization is focused on assessing market opportunities and business models for applying technology to help answer questions such as:
How fast are cloud offerings such as platform-as-a-service penetrating software markets? What are the best opportunities for social applications? What is the impact on enterprise software as the workforce becomes more mobile? How are compound products that cross software markets threatening standalone offerings? IDC is the premier global provider of market intelligence, advisory services, and events for the Telecom and Networks sector. Its mission is to assist Telecommunications and Networking businesses, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 150 IDC analysts provide global, regional, and local expertise on Telecom and Networks opportunities and trends in over 40 countries worldwide.
IDC's Vertical Markets research group leverages the expertise of both IDC's technology and industry analysts to offer qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. The products quantify historical adoption, current IT budgets, project future spending and develop vendor share analysis and market entry guidance for 11 hardware, 80+ software, 14+ service and telecom/enterprise networks markets. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves.
IDC Energy Insights provides research-based advisory and consulting services focused on market and technology developments in the energy and utility industries, including the utility and oil & gas segments, and provides independent, relevant analysis focused on key business and technology issues. IDC Energy Insights serves a diverse global client base, including electric, gas and water utilities, IT suppliers, independent power producers, retail energy providers, oil and gas companies, equipment manufacturers, government agencies, financial institutions, and professional services firms.
IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints.
IDC Government Insights is uniquely qualified to track, analyze, and forecast government technology spending based on in-depth government budget and spending analysis globally. Expert analysts examine IT value based on government-defined key result areas; decipher policy and regulatory goals to identify game-changing government strategies and inform critical decision making; and survey government decision-makers to determine effectiveness of IT vendors' go-to-market strategies.
IDC Health Insights provides health and life science industry executives, and the suppliers who serve them, with market research and advisory services. The company's coverage spans the entire health industry value chain and closely follows the payer, provider and life science markets with special emphasis on developing and employing strategies that leverage IT investments to maximize organizational performance. Staffed by expert analysts and consultants with extensive industry experience, IDC Health Insights delivers a portfolio of offerings that are relevant to both IT and business needs.
IDC Manufacturing Insights provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, and Consumer Packaged Goods. IDC Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software suppliers, and technology service providers.
IDC Retail Insights provides research-based advisory services and custom research focused on market and technology developments in the retail industry, covering the entire retail value chain - from global sourcing and supply chain to demand-based merchandise planning, straight through to the consumer shopping experience - providing independent, timely, and relevant analysis focused on key business issues. IDC Retail Insights provides a portfolio of research and advisory services that are relevant to the needs of retailers and retail IT suppliers.
Coverage:
Energy Insights Imaging Mobile and Wireless Monitors Personal Computers Security Appliances Server Virtualization Servers Services Software Storage Telecom and Networking Workstations Other
Energy Insights Imaging Mobile and Wireless Monitors Personal Computers Security Appliances Server Virtualization Servers Services Software Storage Telecom and Networking Workstations Other
IDC's trackers provide data on the market size, vendor share, and forecasts for hundreds of technology markets worldwide. Our team consists of over 300 dedicated tracker analysts in more than 80 countries that work together in a highly coordinated process to bring our clients historical and forecast market data on a semiannual, quarterly and monthly basis. IDC's unique value proposition for tracker research sets us apart from all other market research firms and is based on three key components:
Our local plus global perspective Our proprietary data platform The hundreds of inputs used for each tracker cycle Research By Focus Area - Microsites
Business Analytics Cloud Computing Consumer Go-to-Market Services Green IDC Insights IT Procurements Tools Sales & Marketing Strategies Security Small & Medium Business Telecom & Networks Vertical Markets Virtualization
Coverage:
Business intelligence and data warehousing strategies, tools and services Supply chain, workforce, and services operations analytic applications Business analytics appliances and services Pervasive business intelligence Spatial information management Decision management Data visualization Convergence of BI and business process automation Unified access to content and data Software as a service delivery model for business analytics Open source business intelligence solutions
Business intelligence and data warehousing strategies, tools and services Supply chain, workforce, and services operations analytic applications Business analytics appliances and services Pervasive business intelligence Spatial information management Decision management Data visualization Convergence of BI and business process automation Unified access to content and data Software as a service delivery model for business analytics Open source business intelligence solutions
The proliferation of separate applications (both insourced and outsourced) and separate instances of ERP suites make it difficult for business managers to measure business performance. Responding to this need for visibility, implementation of business performance management dashboards is a major area of investment this year. Being able to respond to late-breaking information, requires more. Intelligent process automation reflects the convergence of business intelligence and business process, incorporating BI into operations for improving repeatable, operational decisions.
Coverage:
Hardware IT Overview Services Software
Hardware IT Overview Services Software
Recent IDC research shows that worldwide IT revenue from public IT cloud services is forecast to reach $55.5B by 2014, representing a compound annual growth rate of 27.4%, as the cloud computing model offers a lower cost way for businesses to acquire and use IT. The recent economic downturn has amplified cloud services adoption due to the cost-cutting mantra of most organizations. As such, IDC continues to expand its capabilities around cloud services in order to help organizations understand this rapidly evolving (and growing) phenomenon through continuous research, global analysis, go-to-market services and custom consulting.
Coverage:
Broadband Digital Marketplace Personal Computing Multiscreen Experience Connected Home Application Development Ecosysytem
Broadband Digital Marketplace Personal Computing Multiscreen Experience Connected Home Application Development Ecosysytem
IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. IDC's consumer knowledge is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions.
Coverage:
MultimediaAudio Podcast Blogs iView Video Podcast Webcasts
Custom ContentAnalyst Connection Dat-a-Glance Excerpt Executive Brief Graphic Package Newsletter Service Technology Spotlight Top Line Vendor Spotlight White Paper Workbook
EventsAnalyst Speaker - Online Analyst Speaker - Onsite Custom Event Support Executive Seminars Sponsored Events Webcast Event Management
Multimedia
Audio Podcast Blogs iView Video Podcast Webcasts Custom Content
Analyst Connection Dat-a-Glance Excerpt Executive Brief Graphic Package Newsletter Service Technology Spotlight Top Line Vendor Spotlight White Paper Workbook Events
Analyst Speaker - Online Analyst Speaker - Onsite Custom Event Support Executive Seminars Sponsored Events Webcast Event Management IDC's Global Go-to-Market Services (GMS) allows you to execute tactical marketing programs that leverage IDC's respected brand. From a single call to action to a broad, multi-touch, global media campaign, GMS will enhance your lead generation, market awareness, sales training, or channel education program. This is all done through the power of third-party, independent content-based marketing.
Coverage:
Green ICT Green Business Green Energy
Green ICT Green Business Green Energy
Businesses and consumers are heading down the "green" path. They seek alternative energy sources, consider "green buildings," and strive to reduce their own carbon footprints.
What's really driving green and where are the opportunities in the areas of technology, business, and energy? How will this heightened consciousness impact global economies and how will businesses and consumers navigate this winding path toward sustainability? IDC Energy Insights provides research-based advisory and consulting services focused on market and technology developments in the energy and utility industries, including the utility and oil & gas segments, and provides independent, relevant analysis focused on key business and technology issues. IDC Energy Insights serves a diverse global client base, including electric, gas and water utilities, IT suppliers, independent power producers, retail energy providers, oil and gas companies, equipment manufacturers, government agencies, financial institutions, and professional services firms.
IDC Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Its global research covers topics of strategic importance to corporate and retail banks, insurance carriers, and asset management, securities, and brokerage firms. In addition to the United States, local practices in Asia/Pacific, Canada, Europe, and Latin America add in-depth regional viewpoints.
IDC Government Insights is uniquely qualified to track, analyze, and forecast government technology spending based on in-depth government budget and spending analysis globally. Expert analysts examine IT value based on government-defined key result areas; decipher policy and regulatory goals to identify game-changing government strategies and inform critical decision making; and survey government decision-makers to determine effectiveness of IT vendors' go-to-market strategies.
IDC Health Insights provides health and life science industry executives, and the suppliers who serve them, with market research and advisory services. The company's coverage spans the entire health industry value chain and closely follows the payer, provider and life science markets with special emphasis on developing and employing strategies that leverage IT investments to maximize organizational performance. Staffed by expert analysts and consultants with extensive industry experience, IDC Health Insights delivers a portfolio of offerings that are relevant to both IT and business needs.
IDC Manufacturing Insights provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, and Consumer Packaged Goods. IDC Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software suppliers, and technology service providers.
IDC Retail Insights provides research-based advisory services and custom research focused on market and technology developments in the retail industry, covering the entire retail value chain - from global sourcing and supply chain to demand-based merchandise planning, straight through to the consumer shopping experience - providing independent, timely, and relevant analysis focused on key business issues. IDC Retail Insights provides a portfolio of research and advisory services that are relevant to the needs of retailers and retail IT suppliers.
Coverage:
Smart Fair Market Value Smart Analysis Smart Buy Smart Index
Smart Fair Market Value Smart Analysis Smart Buy Smart IndexIDC Advisory Tools form a growing set of solutions designed to ensure that your technology purchasing and deployment decisions are optimized. IDC has been the pioneer in developing these valuable tools and is the unmistakable leader in the industry for a rigorous, fact-based approach to facilitating IT decision making. Our mission is to turn your IT expenditures into sound investments.
Coverage:
The maturing IT industry landscape Budgeting, planning, and reporting Sales & Marketing Automation Organization structures and skill sets Sales Productivity
The maturing IT industry landscape Budgeting, planning, and reporting Sales & Marketing Automation Organization structures and skill sets Sales Productivity
IDC's Executive Advisory Group provides Marketing and Sales Executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources and measure results.
Coverage:
Security hardware, software and services Cloud security Identity and access management Mobile security/consumer security Security appliances
Security hardware, software and services Cloud security Identity and access management Mobile security/consumer security Security appliances
IDC examines enterprise, mid-tier, and consumer security solutions covering the full spectrum of hardware, software and services required to execute business critical security processes. Through primary and secondary research, including customer surveys and interviews, IDC provides insights on buying behavior, go-to-market business models, Identity & Access Management (IAM) and multiple other areas of coverage. Subscribers to IDC security research receive direct access to industry analysts, who can supply competitive analysis and act as an early warning system for security market changes.
Coverage:
Increased visibility into SMB end user buying behavior A holistic understanding of the SMB competitive landscape Analysis of new approaches to meeting SMB needs in products and implementation A view of the SMB market's future with continuous intelligence about shifts in momentum and the underlying reasons behind it Actionable advice for taking advantage of existing and emerging SMB opportunities
Increased visibility into SMB end user buying behavior A holistic understanding of the SMB competitive landscape Analysis of new approaches to meeting SMB needs in products and implementation A view of the SMB market's future with continuous intelligence about shifts in momentum and the underlying reasons behind it Actionable advice for taking advantage of existing and emerging SMB opportunities
IDC expects a variety of evolutionary and revolutionary changes to take place in the small and medium-sized business (SMB) technology market that will drive opportunities on both a worldwide and regional basis. Based on this, and with in-depth knowledge of key technology areas where SMB offerings are dominant.
Key questions answered by IDC's SMB research include:
What are the current levels and future plans for technology adoption among SMBs? Where are the best partnering opportunities and how can What value propositions and messaging most resonate with SMB customers? Coverage:
Enterprise Fixed and Mobile Services Consumer Fixed and Mobile Services Devices Enterprise Communications Infrastructure Service Provider Network Infrastructure
Enterprise Fixed and Mobile Services Consumer Fixed and Mobile Services Devices Enterprise Communications Infrastructure Service Provider Network Infrastructure
IDC is the premier global provider of market intelligence, advisory services, and events for the Telecom and Networks sector. Its mission is to assist Telecommunications and Networking businesses, as well as the investment community, to make tactical and strategic decisions on technology and business planning. More than 150 IDC analysts provide global, regional, and local expertise on Telecom and Networks opportunities and trends in over 40 countries worldwide.
Coverage:
Benchmarking Metrics Vertical Market IT Spending Hardware Services Software Telecom/Networks
Benchmarking Metrics Vertical Market IT Spending Hardware Services Software Telecom/Networks
IDC's Vertical Markets research group leverages the expertise of both IDC's technology and industry analysts to offer qualitative and quantitative IT spending, vendor share and trend analysis across 18 industry and 7 company-size bands. The products quantify historical adoption, current IT budgets, project future spending and develop vendor share analysis and market entry guidance for 11 hardware, 80+ software, 14+ service and telecom/enterprise networks markets. Interlocked data enables interactive queries by region, technology, industry, company size, and by companies themselves.
Coverage:
Server Storage Software Virtualization Management
Server Storage Software Virtualization Management
IDC has a team of seasoned worldwide analysts across their hardware, software and services teams that provide insight and guidance to clients on the rapidly evolving Virtualization market. These analysts are able to provide unique insight as customer move from leveraging virtualization as a consolidation tools to a platform for building private and public clouds in the future. These analysts have deep relationships with leading-edge customers and deep primary research with thousands of IT organization on a global basis.
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