Persuasive Potential
By empowering millions of people to create persuasive experiences with technology, we will have thousands, and perhaps millions, of forces working toward the better in the world.
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Persuasive Potential
By empowering millions of people to create persuasive experiences with technology, we will have thousands, and perhaps millions, of forces working toward the better in the world.
Captology
Every day more and more computing products, including websites and mobile apps, are designed to change what people think and do.
Designing for Behavior Change
Our goal is to explain human nature clearly and map those insights onto the emerging opportunities in technology.
Mobile Health
The Persuasive Tech Lab researches how mobile phones can be platforms for persuasion, and powerful platform to change people’s health behaviors.
The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.
Learn more about the lab
Yes, this can be a scary topic: machines designed to influence human beliefs and behaviors. But there’s good news. We believe that much like human persuaders, persuasive technologies can bring about positive changes in many domains, including health, business, safety, and education.
We also believe that new advances in technology can help promote world peace in 30 years. With such positive ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called captology.
Learn more about our current projects
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