In December, we launched a new version of Twitter. It’s been available for mobile phones, via the mobile web, Twitter for iPhone and Twitter for Android, and we’ve been rolling it out steadily to Twitter.com. Now, everyone has access to it. A few of the highlights:
Click any Tweet in your timeline to expand it to see photos, videos, retweets, favorites, and more.
Twitter.com shortcut: You can quickly close all expanded Tweets by pressing “L” (as in Larry) on your keyboard. Connect is your way to keep conversations going. It’s the place to see who has followed or mentioned you, or retweeted or favorited one of your Tweets.
Twitter.com shortcut: Type “GC” (as in “Go Connect”), to jump to the Connect tab.
Discover lets you tap into a stream of useful and entertaining information, customized just for you. When you use Discover, you’ll see results reflecting your interests. These are based on your current location, what you follow and what’s happening in the world.
Twitter.com shortcut: “GD” (as in “Go Discover”) takes you to the Discover tab. If you want to go directly to Activity, enter “GA”.
Embed Tweets on your website by copying and pasting one line of code.
Take a tour of the new experience.
Check out the new Twitter brand pages from accounts like @NPRNews, @Audi and others.
By the way, you can see more shortcuts by typing “
?” when you’re on Twitter.com.
Whether or not you were able to watch the #Grammys live on Sunday night, you probably heard about the biggest Twitter moments. Here’s a quick look at how the night played out in Tweets.
People sent 10,901 Tweets per second (TPS) as Adele won Record of the Year — the peak TPS moment of the night. “Grammys” was mentioned in more than 5 million Tweets on Sunday between noon and midnight PT. The most mentioned artists (in descending order) during that same 12-hour period were: @OfficialAdele, @ChrisBrown, @NickiMinaj, @Rihanna, Whitney Houston.
At the end of the Super Bowl last weekend, we launched Twitter’s first-ever Ad Scrimmage competition. For a week following the game, Twitter users headed to adscrimmage.twitter.com for a chance to view and vote via Tweet for their favorite Super Bowl ads. And today, the results are in! Congratulations to Samsung’s #votefornote campaign.
In decreasing order of the percentage of the vote they earned, these are the runners-up:
Disney #avengersad
H&M #beckhamforhm
Mars/M&Ms #VoteMsBrown
Kia #KiaBigGameAd
You can view all the winning ads
here.
This year’s Super Bowl was
one of the biggest sports events ever experienced on Twitter and the ads are a big part of what drives the conversation. There’s more info on the
Twitter Ads Blog about the program and the winning campaign.
Last year, we added the option to always use HTTPS when accessing Twitter.com on the web. This setting makes your Twitter experience more secure by protecting your information, and it’s especially helpful if you use Twitter over an unsecured Internet connection like a public wi-fi network.
Now, HTTPS will be on by default for all users, whenever you sign in to Twitter.com. If you prefer not use it, you can turn it off on your Account Settings page. HTTPS is one of the best ways to keep your account safe and it will only get better as we continue to improve HTTPS support on our web and mobile clients.
This Sunday night the 54th annual GRAMMYs will air on CBS. As with so many other live events on TV, one of the best ways to experience the show is to follow the conversation on Twitter. When the show starts, use #GRAMMYs to see what the world is saying about the performances, the nominees and winners, who’s wearing what and lots more.
We’ve teamed up with over 25 artists across several genres including pop, electronic and indie rock to bring you GRAMMY commentary you won’t see anywhere else. These “couch commentators” will be tweeting what they think about the show as we’re all watching. Check out the list and follow your favorites:
@afinefrenzy, @greysonchance, @steveaoki, @st_vincent, @thewantedmusic, @michellebranch, @mrchrisrene, @piatoscano, @teganandsara, @haleyreinhart, @skylargrey, @karminmusic, @preciousweapons, @erichutchinson, @neontrees, @ChevelleInc, @theglitchmob, @jfkmstrkrft, @crystalmethod, @tranquilmammoth, @graffiti6, @tanlines, @sebby_g, @jasonderulo, @neonhitch, @EricTurner
Finally, our own @TwitterMusic will be on the ground, live tweeting. Coldplay (@Coldplay), Katy Perry (@KatyPerry) and David Guetta (@DavidGuetta) will all be performing and tweeting from the event and Chad Smith of the Red Hot Chili Peppers will also be live-tweeting from the theatre as well; he’s @rhcpchad.
Twitter began as an SMS service. Today, we continue to build out SMS capability because we recognize the importance and value of making our service available to every person on the planet. No matter what device people use — from the most advanced smartphone to the simplest feature phone — people around the world should be able to send and read Tweets.
Of course, there may be times when people cannot access SMS. We’ve been working on some solutions when that occurs:
Satellite operators
We’ve partnered with the two largest satellite operators, Iridium and Thuraya, to give their subscribers access to Twitter SMS. Now, even if phone lines and the Internet are inaccessible — for example, in a war zone or after a natural disaster — people will be able to share news and stay informed via Twitter.
Long codes
We work with as many carriers as we can to support SMS around the world. If your carrier does not currently support Twitter SMS, you can still Tweet. Just use one of our long codes.
Here’s a full list of mobile carriers and satellite providers that support Twitter SMS, and as always, you can follow @twittermobile to find out when even more carriers offer it.
The results are in: People love to share the experience of watching the Super Bowl with millions of other viewers from around the world. Whether it’s cheering for your team, commenting on the halftime show or discussing the ads, it seems you have a lot to say about this annual tradition—and you’re using Twitter to say it.
Here’s a fun fact: in 2008, Twitter’s largest spike in Tweets per second (TPS) during the Super Bowl was just 27. Three years later, fans sent 4,064 TPS, which was the highest TPS for any sporting event at that time.
This year, the TPS peak was 12,233 Tweets. The spike took place in the final three minutes of the game, during which fans sent an average of 10,000 TPS. Madonna’s performance during halftime was a big hit, too—there was an average of 8,000 TPS sustained during her performance, with a peak of 10,245 Tweets.
In the image above, you can see a few more data points from last night, including how some of the hashtags performed that were displayed on-air in the ads. If you missed any of those ads, head to adscrimmage.twitter.com to check them out and vote for your favorite via Tweet.From @TimTebow leading the Denver Broncos to a shocking overtime win (and a new record for sports-related Tweets per second: 9,420) to San Diego Chargers receiver @ericweddle1’s sideline Tweets from the Pro Bowl—we watched all of the NFL post-season’s most memorable moments come alive on Twitter.
And while the @Giants and @Patriots’ rematch and halftime show play out on TV, the national conversation is happening well beyond your den: it also happens on Twitter. Follow your favorite NFL players, coaches and commentators during the game, or just search for #SuperBowl to see how everyone is reacting to the action on the field.
To discover new accounts related to the Giants or the Patriots, follow
@GiantsTweets and
@NEPatriotTweets. These accounts automatically select and retweet the top Tweets from official team accounts, coaches, players, owners and local media.
Of course, it wouldn’t be the Super Bowl without the creative ads, and this year we’re introducing a Twitter twist. Immediately after the game, you can replay all of the ads that aired during the game and Tweet votes for your favorites on
adscrimmage.twitter.com. We’ll announce which ad dominated the post-game Twitter conversation on Feb. 12, a week from Sunday. Learn more about the
program here.
Twitter is the best place to see and share your take on everything Super Bowl—and for sports-related Tweets all year long, follow @Twittersports.
See below for an update.
One year ago, we posted "The Tweets Must Flow," in which we said,
“The open exchange of information can have a positive global impact … almost every country in the world agrees that freedom of expression is a human right. Many countries also agree that freedom of expression carries with it responsibilities and has limits.”
As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content.
Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why.
We haven’t yet used this ability, but if and when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld. As part of that transparency, we’ve expanded our partnership with Chilling Effects to share this new page, http://chillingeffects.org/twitter, which makes it easier to find notices related to Twitter.
There’s more information in our Help pages, both on our Policy and about Your Account Settings.
One of our core values as a company is to defend and respect each user’s voice. We try to keep content up wherever and whenever we can, and we will be transparent with users when we can't. The Tweets must continue to flow.
Update - Jan 27, 2:20pm.
Since yesterday’s post, we’ve gotten a number of questions that we’d like to broadly address with this update.
In short, we believe the new, more granular approach to withheld content is a good thing for freedom of expression, transparency, accountability— and for our users. Besides allowing us to keep Tweets available in more places, it also allows users to see whether we are living up to our freedom of expression ideal.
Q: Do you filter out certain Tweets before they appear on Twitter?
A: No. Our users now send a billion Tweets every four days—filtering is neither desirable nor realistic. With this new feature, we are going to be reactive only: that is, we will withhold specific content only when required to do so in response to what we believe to be a valid and applicable legal request.
As we do today, we will evaluate each request before taking any action. Any content we do withhold in response to such a request is clearly identified to users in that country as being withheld. And we are now able to make that content available to users in the rest of the world.
Q: What will people see if content is withheld?
A: If people are located in a country where a Tweet or account has been withheld and they try to view it, they will see a alert box that says “Tweet withheld” or “@Username withheld” in place of the affected Tweet or account.
Q: Why did you take this approach, and why now?
A: There’s no magic to the timing of this feature. We’ve been working to reduce the scope of withholding, while increasing transparency, for a while. We have users all over the world and wanted to find a way to deal with requests in the least restrictive way.
Hack Week is one of the ways we actively promote innovation through experimentation around the company. This week, a wide range of folks here are taking time away from their day-to-day work to collaborate and develop ideas that they are passionate about.
Employees across the company have formed nearly 100 teams to work on a variety of projects. Some are developing ways that could make Twitter even easier to use; others are testing out a new feature or tool that people might want to see in the service. Some projects are technical, and strategic; some are fun, giving people a chance to stretch their creative muscles.
We don’t know what exactly will result, but we can’t wait to find out. One thing we do know: we’ll have a bunch of awesome new products, features, and ideas. Some may launch quickly, and others will earn more time and attention to further develop. And of course, some of what happens in Hack Week will stay in Hack Week.
Stay tuned for updates about our first Hack Week of 2012.
