
I’m always picking on poor Fern.
Do you want the good news, or the sad news first? I’ll post the sad news and you can skip it, if you want to.
1. Sad News, I need emotional support hoes here. Nope, it’s a joke. I didn’t make a goof-up. Thought you’d all crack up.
2. How to buy stuff, get goodies and be a real force for the opening of my company, without me dying from late night desperation trying to get the website up!!!!
1. (feel free to skip to two)
Bear is going to be put down and I’m a mess. Who knew I would grow so very attached to an old crotchy bark-ler that came to use third hand, from a very abusive home, to a very loving home, but he hated me, to a dog that waits for my husband to get home. The feelings are semi returned. Gene is not into dogs so much.
Bear has a degenerative hip disorder. He’s almost 20, way past a normal lifespan for a Pomeranian, although they are long lived for dogs and we got him when he was around 12. According to his loving former owner and our vet (former owner rescued him. She worked at the Humane Society. He came in a terrified disaster. Now between us, he’s a hoot, or was). His hip pain is unmanageable and he can’t sleep on the bed anymore. Too soft. He wakes up screaming in pain. It’s the most terrifying sound I’ve heard and the first time it happened, a few days ago, we knew. We wanted to manage it and give him more time. We shouldn’t. He’s ready. We had a long talk the other day and I told him it was okay for him to go to the rainbow bridge and I would go to him as soon as I got there, after seeing my mom and son again. I’m not sure there is life after death, but I’d like ton think so.
Scott Bakula, played in several things, but is well known for the Television Show, “Enterprise,” as the first Captain of the Enterprise. I saw a very interesting movie Will Shatner made about the captains of Star Trek. He is funny, self deprecating and honest about not wanting to be known as a one off. Of course he plays characters that are all cocky bastards, so he can’t ever get away from it. As someone who has done some acting, if that’s your thing, and you do it well and are getting work…go for it. Not everyone is Meryl Streep and thank goodness. I love her, but not all actors, “Become.” It’s emotional acting and while real and raw and carries you into your part. It can also cost you part of your soul. Heath Leger comes to mind. I’m an emotional actress. I’ve never had to pull out a nose hair to cry (Bette Davis, hysterical). I really live the role when I am on. It sucks your soul. Anyway, Scott Bakula said, “The energy of the dead is all around us. It fills the air and it is retained from generation to generation through our mitochondrial DNA. Passed from mother to child, from the beginning of man.”
Not a direct quote, but it fit me in a way I could never voice. Energy can neither be created, nor destroyed. We are electrical energy. There is life after death. How it comes out? Hell if I know. I will someday. Then there’s the whole, “You’re making up your universe as you go along,” philosophy. Problem is, why wouldn’t I create a better place for me? Not rich, but a house would be nice.
So, Bear. It’s time for him. No one else is ready. With the noted exception of Gene-Gene. “Just put him down already. If he’s not happy, and can’t do what he wants, put him down sooner, rather than later.”
This child will never be in charge of my living will.
2. Opening. I didn’t understand the scope of my undertaking when I started this hair-brained business. Yes, I am selling soap at shows and some other great products, but the entire line, plus testing here and then paid testing, the website, the Etsy Shop, jurying in to Art and Craft Fairs…I am overwhelmed and feel like I can’t work enough hours in a day and I get paralyzed. Yes, Gene helps. The kids…As soon as the little ones come home and mix with the teens, WWIII breaks out and it’s weapons of mass destruction in the form of verbal abuse on all sides. Neither Gene, nor I fight with each other like this, but they’ve seen it in other groups and school. I cannot get it running as fast as I wanted to.
The wonderful news? I found my niche. As natural as possible, bath, body and cosmetics, with a safe product at the top of the list. That’s my personal motto and is going in the newly painted formulary (in a week), on the wall with the accent color that is the color I am using for my website. It’s an aqua. I find it soothing and peaceful and natural. Just like the products I have developed. They are not, “chemical free.” That would be nothing. H2O is a chemical for crying out loud. Everything is a chemical. What the, “Chemical Free,” people should be saying is, “as least lab altered as possible.” Oh and, “Preservative Free?” HATE IT! They are either taking your safety to a place where you could really damage yourself, or there are preservatives in the ingredients they are using. For example, I buy a very nice Aloe Juice with a lovely and more natural preservative in it. I can add 30% more products to it and they will be preserved. If I put, “Aloe,” on then ingredient list, and not the preservative, it’s technically against the law AND very much misleading and lying. If you see a product that is labelled, “all natural, preservative free and is not a cleansing agent and they are all happy that it’s SLS free…” I’m going to say right off the bat, they are using scare tactics to get you to purchase the product. You can make products that are all oil and no water without a preservative. Also the mineral makeup does not need a preservative. However, once you put that product out there and someone dips a wet hand into it, it is going to go bad, fast. Like in 24 hours fast. This educational stuff is killing me. Half the battle is getting people to really understand what they are buying and why.
One of my mentors, not sure he knows he’s my mentor, but I follow his blog like a lost puppy, said something to the effect of, “If you add an ingredient and you, as a formulator cannot feel any difference. Then the product does not need that ingredient, unless you are going for label appeal.” There is nothing wrong with label appeal. We all want, “Creamier, more lovely silky yogurt with fewer calories.” In other words, yogurt that tastes like real desserts, not mocked up ones, and is lower in calories, but does not taste like it. There is a lot more to marketing than I ever knew and on top of that, SEO! Helping people find you. Something I’ve not done well so far, but am working on.
Yet there are smart people out there who want what’s ready. My solution? A brochure in HTML format with good photos of what’s ready NOW! You can buy the products at reduced prices and I’ll put it in a, “if it fits, it ships,” box. I’ll fill the rest of the box with test products and goodies for you.
Why this, instead of the free testers? I got a load of people who want free product, but when I tried it, I either got nothing back, they want free and that’s that, or people who put out what they thought about it on blogs and YouTube videos, but never bothered to tell me. I had to hunt it down. I’ve gotten some raves and some misses, just like any company. I’ve streamlined my soap into two main formulas and facial formulas. They will be in the brochure with really good pricing, enough to cover my cost and time, without the charges to make money, right now. I will have to raise the prices to a real rate, when I open, but this is a good deal for all and I don’t have to race to get everything on the site, picture perfect, and half-ass while still devoting hours a day to formulation. I gave up on my logo and hired it out.
I think this solution is the best. People who pay, even a little money are more likely to be honest, refunds, of course. They also will get back to you. I’ve found I go back time and time again to shops that send me free testers. I love them. Some sellers say it’s a waste of time, but some of my products are going to be expensive. Not YSL expensive, but if I’m using an expensive essential oil, it has to be figured into the price. Nothing going out of this formulary is going to be anything, but the best it can be. Towards that end, I’m selling a lot of surplus ingredients, which sucks, but many of them are really good and people love them. I’m registering with the, “Natural Products Council,” and 60% of my stuff has to be organic and sustainable. I’m all for it. That means no dyes. Which leaves me in a dilemma about lipstick. The best colors are either carmine, which is a beetle shell and the animal dies, or FD&C dyes. So, dead bugs, or dye? Personally I have no issues with dead beetles. Those Japanese lady beetles are a menace around here. However, it’s not really vegan now, is it?
These are the questions that are killing me. I know it sounds like an easier call then you would think, but it bothers me. I want to make environmentally positive choices (or my crunchy, before crunchy was cool, mother would rise out of her grave and murder me), and balance out the wants of my niche market.
Have you fallen asleep yet? The brochure will be available to download here and on my Facebook Site, Monday. It may have three products in it, but it will be there.
I will add to it as proper packaging and photographs are available. When I have enough to populate the shop and positive feedback, up it goes. I think that takes pressure off me, and offers people who love me a chance to try things. Family is always going to love what you do. Except my sister. “I don’t like this.” However, she cannot say why. UGH!!!! I can’t fix it, if I don’t know what you don’t like about it. So, if you buy it and hate it, I will give you your money back (don’t take advantage of me on this one. I know what’s really good and what I’m on the fence about, but can’t put a finger on), and when the new version is done, we can work something out.
At the end of the day, the free trials kill me. Not because of the price of the product. It’s the shipping! I need to be able to afford it. We take paypal through our business account. No risk for you and I’ve never had one issue with money in it. I ordered something that never came and the seller was not responding to me, so I asked for my money back. The seller had never picked up the money, so I was credited two days later. Eventually, there mailbox was shut down.
You will also get a series of types of packaging. I need to know what frosts your cupcakes enough to make them delicious and what frosts your cookies with ick. Any suggestions helpful.
This is win/win for everyone. I hope. It’s just a never ending journey of self discovery and joy for me. I want you to see and touch what I make. I have insurance, I have a proper formulary (my poor living room. No one will ever buy this place. Good thing we have a nice family room, instead).
We’re still ripping out the carpet here. If I’ve not mentioned it, the damn stuff we pulled out of the formulary and replaced with tile was so disgusting on the bottom, I almost tossed my cookies. Four kids, a twenty year old carpet and Mani-Nana and Bear…I was just icked out. It is time to replace the carpet, but the thought of all that allergen packing carpet…not for me. I love the wood look vinyl and it’s a manufactured home. It’s not going to go up, or down in value over floor tile. We will be lucky to sell this place at all one day. At least it’s ours. That gives me a sense of security that renting never did.
Here endeth the longest post I think I’ve ever written.