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First
The new reality
Takedowns
Ignore the real world Learning from mistakes is overrated Planning is guessing Why grow? Workaholism Enough with “entrepreneurs”
Go
Make a dent in the universe Scratch your own itch Start making something No time is no excuse Draw a line in the sand Mission statement impossible Outside money is Plan Z You need less than you think Start a business, not a start-up Building to flip is building to flop Less mass
Progress
Embrace constraints Build half, not half-ass Start at the epicenter Ignore the details early on Making the call is making progress Be a curator Throw less at the problem Focus on what won't change Tone is in your fingers Sell your by-products Launch now
Productivity
Illusions of agreement Reasons to quit Interruption is the enemy of productivity Meetings are toxic Good enough is fine Quick wins Don't be a hero Go to sleep Your estimates suck Long lists don't get done Make tiny decisions
Competitors
Don't copy Decommoditize your product Pick a fight Underdo your competition Who cares what they’re doing?
Evolution
Say no by default Let your customers outgrow you Don’t confuse enthusiasm with priority Be at-home good Don’t write it down
Promotion
Welcome obscurity Build an audience Out-teach your competition Emulate chefs Go behind the scenes Nobody likes plastic flowers Press releases are spam Forget about the Wall Street Journal Drug dealers get it right Marketing is not a department The myth of the overnight sensation
Hiring
Do it yourself first Hire when it hurts Pass on great people Strangers at a cocktail party Resumes are ridiculous Years of irrelevance Forget about formal education Everybody works Hire managers of one Hire great writers The best are everywhere Test-drive employees
Damage control
Own your bad news Speed changes everything How to say you’re sorry Put everyone on the front lines Take a deep breath
Culture
You don’t create a culture Decisions are temporary Skip the rock stars They’re not thirteen Send people home at 5:00 Don’t scar on the first cut Sound like you Four-letter words ASAP is poison
Conclusion
Inspiration is perishable
Resources
About 37signals 37signals products
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“If given a choice between investing in someone who has read REWORK or has an MBA,
I’m investing in REWORK every time. A must read for every entrepreneur.”
-Mark Cuban, co-founder HDNet, owner of the Dallas Mavericks
“The wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great.”
-Tony Hsieh, CEO, of Zappos.com
“The clarity, even genius, of REWORK actually brought me to near-tears on several occasions.”
-Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE
“There’s no jargon or filler here — just hundreds of brilliantly simple rules for success.
REWORK is required reading for anyone tired of business platitudes.”
-Chris Anderson, New York Times bestselling author of THE LONG TAIL
“The authors live by the credo ‘keep it simple, stupid’ and REWORK possesses the
same intelligence — and irreverence — of that simple adage.”
-John Maeda, President RISD, author of THE LAWS OF SIMPLICITY
“The brilliance of REWORK is that it inspires you to rethink everything you
thought you knew about strategy, customers, and getting things done.”
-William C. Taylor, founder FAST COMPANY magazine
“Amazing, powerful, inspirational — those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.”
-Kathy Sierra, co-creator of the bestselling Head First series
“Appealingly intimate, as if you’re having coffee with the authors. REWORK is not just smart and succinct but grounded in the concreteness of doing rather than hard-to-apply philosophizing.
This book inspired me to trust myself in defying the status quo.”
-Penelope Trunk, Author of BRAZEN CAREERIST
“Inspirational. REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.”
-Scott Rosenberg, co-Founder of Salon.com and author of DREAMING IN CODE
“Unperturbed by conventional wisdom, Jason and David start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive.”
-Jeff Bezos, CEO of Amazon.com (and investor in 37signals)