Apple Slashes iAd Minimum Buy-In Fee Yet Again
14 Feb 2012 11:23pm GMT Apple has cut its minimum iAd buy-in fee to $100,000 according to a report from Advertising Age. The new lower price, one-tenth the $1 million originally required when iAd launched in July of 2010, dropped to $500k and then $300k per package. Even the $300k level has apparently not been enough to keep existing advertisers on board and bring on new ones to meet the ever-growing number of ad slots available. In addition to the reduced minimum spend, Apple is increasing the...
Tim Cook at Goldman Sachs: Worker Safety, iPhone and iPad Growth, and Financial Strategy
14 Feb 2012 9:54pm GMT Apple CEO Tim Cook has just completed a Q&A session with analyst Bill Shope at the Goldman Sachs Technology and Internet Conference. While we liveblogged the event with a rough transcript of Cook's comments, here are a few of the highlights: - Worker safety: Addressing ongoing publicity about working conditions at Apple's suppliers' facilities, Cook reiterated his position that no company is doing more or being more transparent about the issue than Apple. Cook specifically addressed...
Apple CEO Tim Cook Speaks at Goldman Sachs Technology Conference
14 Feb 2012 8:10pm GMT Apple CEO Tim Cook will speak at the Goldman Sachs Technology Conference today at 3:30PM Eastern / 12:30PM Pacific. Cook's presentation will be broadcast via Quicktime on Apple's website and MacRumors will be liveblogging the event on this page. Cook has spoken at the annual conference a number of times (2007, 2008, 2010), but this will be his first time at the event in the role of Apple CEO. While he has not made any major announcements at the venue in the past, he has at times offered an...
Samsung Underestimating Apple's Potential Impact on Television Market?
14 Feb 2012 7:51pm GMT Soon after rumors of Apple's plans for entering the television market began to gain significant momentum late last year, analysts noted that the industry's existing players were already "scrambling" to react to Apple's likely entry and its chances of remaking the industry. But perhaps not all television manufacturers are sweating Apple's arrival, as Pocket-lint reports on comments from a Samsung product manager indicating that his company is confident that its massive investment in picture...
North Carolina School District Has Success With MacBook Air Initiative
14 Feb 2012 5:57pm GMT The Mooresville, North Carolina district is one of a handful in the country to issue laptops, the MacBook Air in this case, to each student. Mooresville is attempting to turn the public school education on its head, using technology to change the culture of instruction. The district was profiled in the New York Times on Monday. The Times says the district has "quietly emerged as the de facto national model of the digital school." [Superintendent of schools Mark] Edwards spoke on a White...