Judge Orders Facebook 'Owner' To Pay Social Network $75K
15 Feb 2012 12:35am GMT A year ago, an upstate New York man held the media in thrall with a tale that Mark Zuckerberg had signed over 84% of Facebook to him in exchange for $1,000. Today, Zuckerberg is about to become a multi-billionaire and the would-be owner, Paul Ceglia, is not just shut out of the upcoming IPO but must also pay Facebook $75,766 in legal bills.
Apple Said To Cut iAd Pricing Once Again
15 Feb 2012 12:18am GMT Apple (NSDQ: AAPL) has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad buyers continue to balk at the up-front cost of participating in Apple’s vision of how mobile advertising should work.
Industry Moves: NBCU; Digital First Media; thePlatform; SMG; Adara Media
14 Feb 2012 11:44pm GMT —NBCUniversal: Krishan Bhatia has been promoted to EVP, digital strategy & operations for the Entertainment & Digital Networks and Integrated Media (E&DN/IM) division. He will report to Nick Lehman, president of digital for E&DN/IM. Bhatia will have overall responsibility for business operations, strategy, business development and partnerships. He will continue to lead advertising strategy and operations for NBCU’s other digital media properties including E! Online,...
Apple CEO Cook: The iPhone Now Casts The Halo Over The iPad
14 Feb 2012 11:40pm GMT It’s kind of amazing to consider how passé the iPod, the gadget that defined a decade of music, has become at Apple: the iPhone is the now the halo maker, according to Apple (NSDQ: AAPL) CEO Tim Cook. In comments before the financial community at the Goldman Sachs Technology and Internet Conference, Cook spoke about a number of mobile-related topics, including the debate over whether the iPad is a PC, and his views on the company’s $98 billion cash pile.
NBCU Taps Google To Create Cross-Platform Audience Metric For 2012 Olympics
14 Feb 2012 10:33pm GMT NBCUniversal (NSDQ: CMCSA) will once again use its Olympics coverage to search for what it calls the “holy grail” of audience measurement. The media conglomerate has commissioned Google (NSDQ: GOOG) and research company comScore (NSDQ: SCOR) to develop new ways to measure viewership across broadcast, cable, internet and mobile platforms.