Media Armor Grabs $1.5M To Help Your Company Measure The Impact Of Its Mobile Ad Dollars
15 Feb 2012 12:58am GMT In 2010, former Dotomi and Jumptap employees Eric Brown and Elizabeth Zalman founded Media Armor under the belief that mobile advertising was not yet living up to the hype. Advertisers were coming to expect as much ROI from their mobile campaigns as from their online initiatives. Their experience in digital advertising and targeting showed there to be a dearth of tools that enable brands and advertisers to measure the effectiveness of mobile advertising efforts.
Apple Strikes Back In Jailbreak-Siri Arms Race
14 Feb 2012 11:48pm GMT When Siri was announced strictly for the iPhone 4S, the mod community likely took that as a challenge. Before long, the service had been hacked and shortly thereafter ported to a number of potentially compatible devices. The problem, of course, is that Apple gets to decide what devices are compatible, not the users. So they've taken steps to undo the work that hackers and jailbreakers have done to bring Siri to older iOS devices. Today brings a new volley, though it's only a matter of time...
Keen On… Bob Weir: Why MP3 Music Is An Assault On Your Nervous System (TCTV)
14 Feb 2012 11:30pm GMT Most of us know the guitarist and singer-songwriter Bob Weir as a founding member of the Grateful Dead. But Weir is also the founder of Tamalpais Research Institute (TRI), a state-of-the-art performance studio which offers musicians the opportunity to distribute their work in high-end digital form.
Geek Love: Send Your Valentine A Heart Equation With Desmos (Now In HTML5!)
14 Feb 2012 11:14pm GMT But, more importantly, it's Valentine's Day, and in the spirit of love, affection, and all things heart-shaped, Desmos (at abettercalculator.com) is offering a special V Day gift for all those geeky lovers out there. Today, Desmos users can choose a romantically-themed graph, add their own caption, and then email or tweet it to their special, graph-loving someone.
Diller Explains How Tiny TV Antennas Will Change Everything (Video)
14 Feb 2012 10:59pm GMT Earlier today, Barry Diller introduced Aereo, a company backed by IAC, at a press conference in New York City. Aereo streams broadcast TV to your browser and provides a DVR in the cloud by miniaturizing TV antennas and packing them in equipment that sits on the network. In the video above, which we took at the event, you can see Diller's opening remarks and part of CEO Chaitanya Kanojia's presentation. At the end, I grabbed Diller on camera to ask him how does this expand beyond just broadcast...